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HOLLYWOOD – IS IT STILL THE CENTRE OF THE FILM MAKING WORLD?

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oscar winners 2013Following the success at the Oscars of both Argo, a big pat on the back of Hollywood, and Life of
Pi, an ‘international’ film with no recognisable big name star, Jonathan Brown looks at whether Hollywood is still the centre of the film Universe.

‘Domestic’

Hollywood is Cinema, right? After all, despite every country having its own awards ceremony, the
Oscars are still seen as the pinnacle of the film making world – at least to the studio marketing men.

Even though film wasn’t created in the US, it’s where it became what it is today. If fact, some of the
big original Hollywood studio are still around today, and, despite flagging profits, are as influential as ever. To be classified a big blockbuster, you need to take over $300m ‘domestic’ , ie in the USA.

Even if you flopped abroad, a good take at home could be enough to make a success. Even in Britain,
films like Skyfall are sold as the ‘Number 1 USA Box Office Hit’, even if they only spent one weekend at the top and just broke even.

The American box office was, and still is, the judge of commercial success, in the way the Oscars
were the mark of critical success (there’s an argument that the Oscars are way of the pulse of new
and exciting cinema, but that’s a different article).

But the tide is turning. America, as a country, is suffering more than most in the economic downturn,
and, while Hollywood continues to spend more and more on their blockbusters (the recent Twilight
movie cost £120m!), the people spending the most of their hard earned wages going to see these
blockbusters is moving.

‘Overseas’

While America still is the biggest single market for movies, and is far ahead of its closest rivals,
the ‘Overseas’ market is becoming a bigger cash cow.

Let’s have a look at the numbers. The usual ratio for a movie is around 40% of its takings from the
US and 60% from overseas – roughly. Ten years ago, in 2002, just four of the top ten highest grossing
movies took more than 60% of their box office from overseas, with two films (Signs and My Big Fat
Greek Wedding), taking less than half.

In fact, My Big Fat Greek Wedding took 76% of its taking from the US. And I’m assuming the other
24% from Greece.

Skip forward ten years, to 2012, and seven films took over 60% from overseas with Ice Age 4 taking
82% from overseas. Compare this to the first Ice Age move, which took only 54% from ‘foreign’ box
office and the swing becomes hugely noticeable, and important.

It’s the same if you compare 2011 and 2001. In 2001, there were just two films making over 60% of
its box office from foreign markets, while in 2011 there were nine films.

In 2009, box-office behemoth Avatar took 72% of £2.7bn from overseas. Ten years earlier, The
Phantom Menace, the new Star Wars movie the world had been waiting for, took just 54% from said
world.

If we go even further back, to the days of ET and the original Star Wars, the take is even slimmer,
with overseas counting for just 45% and 40% respectively.

Some of the shift can be accounted for by long term word of mouth, or even self-fulfilling prophecy.
Many of the big sequels, especially animations, have made huge amounts overseas, while their
domestic take, while still massive, hasn’t grow as fast.

When a film has been classed as a hit in the US, companies are a lot happier pushing the sequels
overseas. Also, while many overseas viewers might not have caught the original at the cinema, the
may have bought the DVD, seen it on TV, or downloaded it.

However, you don’t need to be a hit in the US to be a hit abroad. A textbook example of how foreign
markets can make a film a success is the recently released, and hugely divisive, Cloud Atlas. Directed
by the Wachowskis and Tom Twyker, the film has been classed a huge flop. On a budget reported to
be around $100m, it opened to just $9m in the USA.

As the US is so opening weekend focus (film takings tend to drop off by around 40-60% per
weekend), the chances of it making its budget back in America were pretty slim. It went on to earn
just £27m in total – domestic.

However, the film, set across various countries with a cast from across the world, has made a very
decent $80m overseas – so far. The $80m take does not include the UK, France, Japan and Australia.
This could easily add another £10-20m to its take.

Some of this change, especially from the 70’s/80’s, is the arrival across the world of the multiplex
cinema – meaning more films, more showings, and more attendees in the foreign markets. Factory
cinema, if you will.

However, this doesn’t account for the change in the past ten years. These changes are partly due to
two main factors – one is the new middle classes in the emerging markets like India, China and South
America, where people are starting to get some Rupees, Pesos or Yuen in their pockets, and having
the free time to spend it.

Secondly, is the move in America away from cinema to home viewing. Companies like NetFlix are
drawing people away from the multiplex and into the living room, despite desperate Hollywood’s
attempt to keep them with the introduction of the ultimate cinema experience – 3D.

This has seen cash intake increase slightly, due to higher ticket prices for 3D films, but attendances
are still dropping.

And why wouldn’t they, when you’ve had vast improvements and reduction of costs of home cinema
systems, or just a decent TV, and the reduction in time it takes for a film to go from the cinema to
online. People are realising they’d rather wait a couple of months and watch it on their home 3D
system, instead of paying $20 for a cinema ticket.

The Future

So, what does this mean for the future of blockbusters? I can see two possible outcomes.

The Hollywood studios could start to tailor their films more for foreign markets, using casts,
locations and directors from across the globe.

While Hollywood is keen on using foreign actors, they always tend to be the bad guy – maybe we’ll
see a few more leading actors from across the globe in mainstream Hollywood movies.

Or, more cynically, it could mean that distributors start to buy up more screen space in foreign
cinemas, pushing out locally made films.

However, on the evidence, especially in the foreign markets with an established film industry, this is
not the case. In 2009, four of China’s top ten grossing films where from China. China does however
limit the number of foreign movies able to be released a year.

In India in the same year, seven where from India (and one of the other ones was Slumdog
Millionaire).

So, maybe there is a balance to be struck. Maybe Hollywood can start to look outwards, taking
influence from a world of cinema, while still pumping in the big bucks to bring the big spectacle.

Best & Worst Films of 2012

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It seems 2012 has come and gone! We have gone through the best and worst of Hollywood and I am here to bring you my personal favourites and least favourites of the year that was apparently and supposedly to doom us all! I should note that I have not yet seen some movies that may (or may not) have ended up on this list, such as Beasts of the Southern Wild and Battleship for examples.

(Note: In alphabetical order)

– BEST –

1) Argo: Ben Affleck has not only grown to be a very sophisticated actor but also an exceptional filmmaker. It’s a movie that is so bizarre that it could only work as a true story. The cast nothing short but fantastic, Alan Arkin and John Goodman bring great performances and the tension is absolutely thrilling. A great authentic thriller that feels like it belongs to the great thrillers of the 70s like All the Presidents Men.

 

2) Amour: Making a film about love is quite hard to pull off, without having the emotions feeling forced or contrived. Michael Haneke delivers one of the most heart-breaking but inspiring pieces of work he has made to date! Emmanuelle Riva’s performance is astounding, really capturing the effects of old age and truly pulled my heart strings. The film may leave audiences cold but it has that brutal honesty about the themes of age, time and (inevitable) death. It certainly left me touched on a personal level (which is a rarity in this day of age).

 

3) Skyfall: Bond certainly came back with a bang! Sam Mendes promised to deliver a respectful tribute to this 50th anniversary of the film franchise. Not only was it one of my favourite Bond films but it was my favourite blockbuster of the year (yes, even found it better than The Avengers, The Dark Knight Rises and The Amazing Spider-Man). Javier Bardem makes one of the most memorable Bond villains in a long time and it is quite refreshing the film overall is having fun rather than being grim (i.e. Quantum of Solace). The cinematography by Roger Deakins is beautiful as ever and Thomas Newman’s score all sounds very modern but also rings back to the classic Bond we know and love. I am certainly looking forward to Bond’s return.

 

4) Zero Dark Thirty: Quickly making a film about the manhunt of Osama bin Laden was going to be a hard task. Though with director Kathryn Bigelow and writer Mark Boal (the same team behind the Oscar winning The Hurt Locker), all made sense that they were suitable with this material. Jessica Chastain delivers a strong and memorable performance that actually comes across as a character that has a lot of depth and subtlety. The fact that Bigelow knows how everything is going to end but still makes it one of the most exciting sequences on film. The huge plus about the film is it doesn’t glorify their success, they show you how it was done and you decide how you feel about it.

 

Honourable mentions; The Avengers, The Dark Knight Rises, Django Unchained, Life of Pi, Lincoln, Looper and The Master.

 

– WORST –

1) The Amazing Spider-Man: I really wanted to like this film, I really did but it was even worse than Spider-Man 3. Andrew Garfield is a really good actor (see The Social Network for proof) and the idea of casting him as Peter Parker/Spider-Man did actually sound really good. Although the material he’s been given is awful, and it doesn’t help he’s going against one of the most one-dimensional villains I’ve seen. The visual effects looks terrible, as if they came out of a PS2 cut-scene and it also features one of the most cheesiest scene since Spider-Man. The only decent part of the film is Emma Stone’s Gwen Stacy was a smart and self-dependent character rather being the damsel-in-distress.

 

2) The Expendables 2: This macho rubbish has gone on a bit too long, even whilst I was watching the first film. The Expendables are once again on a mission to fight one man and his army, and that bad guy is played by Jean-Claude Van Damme as Vilain (no, really! That’s his name). We still know nothing about the characters, the most we get is a running gag that Gunnar has an advance degree of chemical engineering (when in real life, Lundgren has a master’s degree in chemical engineering). This isn’t a case of ‘it’s so bad, it’s good’, it’s just a bad action movie that doesn’t separate itself from the next. This really wants to be a nostalgic trip of the action movies of the 80s and 90s, when all it makes me want to do is watch the movies that made them famous!

 

3) Taken 2: I was never a fan of Taken to begin with. It’s a mediocre action film that’s taking the story from Commando but is treated like an episode of 24. Liam Neeson looks incredibly bored and seems to being doing this sequel waiting for a cheque. The villains this time round are a lot dumber and don’t even make sure he has any chance of escaping. The worst part is there’s somehow going to be a third one in the works!

 

4) This Means War: For someone like McG that is still making movies to this day still shocks me! After the dreadful Charlie’s Angels movies and the incredibly underwhelming Terminator Salvation, he really brings his career to a whole new low! You have three talented actors from Chris Pine, Tom Hardy and Reese Witherspoon in this unfunny, misogynistic and boring action/rom/com. The fact we’re supposed to be rooting one or the other when they’re clearly a bunch of juvenile agents who wasting the agencies time and effort to impress a woman is something I find really cringe worthy.

 

Dishonourable mentions: Abraham Lincoln: Vampire Hunter, Dark Shadows, Lockout and The Twilight Saga: Breaking Dawn – Part 2

 

– SURPRISE MOVIE OF THE YEAR –

Dredd: I was not expecting anything from this film but hearing the (somewhat) positive buzz, my curiosity grew and decided to give it a go! To my much surprise, it was really entertaining and very well done. The film is grim and violent but what did you expect from a Judge Dredd movie? Karl Urban makes the character worth rooting for and at least brings some charisma (despite going all Dirty Harry on his perps). The interactions between Dredd and Anderson (Olivia Thirlby) is the most interesting part of the film, showing the different perspectives of the law. It is a shame it wasn’t a box-office success but I believe it’ll have a cult-following in the near future.

 

– DISAPPOINTING MOVIE OF THE YEAR –

Prometheus: Now I’m not saying the film is bad (though depends how you look at this film), the production design, costumes and visual effects are top notch. The idea about faith and creation are all interesting but if only it had nothing to do with the Alien franchise. The mysterious derelict ship from Alien has lost its intrigue and the result is a bit puzzling. Not to mention the characters aren’t as memorable as Dallas and his crew in Alien (or even James Cameron’s Aliens). The reason I didn’t really put this on the worst list is because it did have some positives to the film (i.e. Michael Fassbender’s David was the most interesting character in the entire film).

 

– MOST ANTICIPATED FILM OF 2013 –

Man of Steel: 2013 is going to have another hefty year of comic book films, with Marvel initiating phase two to lead up The Avengers 2 with Thor: The Dark World and Iron Man 3 (Captain America: Winter Soldier will be released in 2014). Though my interest is the upcoming Superman reboot, why you ask? Well it has been seven years since Superman Returns (remember that movie?) and it’ll be the first time that is not part of Richard Donner’s Superman. Christopher Nolan and David S. Goyer, the team behind The Dark Knight Trilogy, has created a story that feels relevant and interesting for a Superman movie. Zack Snyder is sitting on the directors chair and British actor Henry Cavill will be donning the suit (first time for a non-American actor to play Superman). What interests me is how this film will be received? It was just as intriguing back in 2004 that a Batman reboot was going to be made, and expectations were a bit low since the last Batman film at that time was Batman & Robin (remember THAT movie?). I’m very excited to see this version of Superman and I really do hope he soars this time round.

Argo | Film review

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Just under a decade ago, it seemed that it was nearing the end for Ben Affleck. Having climbed to immediate fame with an Oscar win for the script to Good Will Hunting and engaging performances in the films of Kevin Smith, Affleck appeared in several critical flops that tarnished the golden boy image. The most notable examples were Michael Bay’s excruciatingly saccharine war drama Pearl Harbour and the tonally misjudged crime comedy Gigli which occurred at the same time he found himself caught up in the hysterically inane media frenzy referred to as ‘Bennifer’. It seemed that the talent had been squandered and it was only a matter of time before he was swallowed up by obscurity, another casualty on Hollywood’s walk of fame. But some refuse to go down without a fight and over the last few years Affleck has slowly been building up his resume as not just an excellent actor but a filmmaker. His 2007 debut Gone Baby Gone won critical acclaim and the follow up The Town proved to be a solid if unremarkable effort that performed well with audiences. Affleck showcased an unfussy, clear and stark directorial style that convinced many that his future now lay behind the camera rather in front of it. Now he stars in and directs a new project that both (cautiously) bites the Hollywood hand that feeds but also offers up a true story that seems so unbelievable upon first listen but proves to be a fruitful subject for a thriller.

In 1979, the American embassy in Tehran was overrun by revolutionaries furious that America had given sanctuary to the recently exiled Shah. Over fifty American diplomats and military personal were taken hostage in a crisis that lasted over a year and saw a collapse in diplomatic relations between America and Iran and left geopolitical aftershocks that can still be felt today. The crisis itself kept the nation on tenterhooks yet the story here concerns something not made public at the time. Six Americans managed to escape the embassy before its downfall and took refuge at the Canadian ambassador’s residence. Realizing that their discovery would result in capture and possible death, the CIA struggled to come up with a plan to get them out of the country safely. This where Tony Mendez (Affleck) comes into the story. Having exhausted all other ideas, Mendez proposes an idea as bizarre as it is dangerous; they will pass the six off as a Canadian film crew scouting ‘exotic locations’ for a science fiction B-Movie called Argo including setting up a fake production company and a script to make the ruse as believable as possible.

From the opening shot of the classic seventies Warner Bros logo and through its tense, frenetic opening act it’s clear that Affleck has done his homework. Handheld cameras, saturated filters and even replicated scratches on the digital print all combine to make Argo appear to be a genuine political thriller made in the era of its setting. There’s a visual tone and atmosphere that recalls the likes of All The President’s Men and The Parallax View though certainly not without its own visual sheen that thankfully never becomes to on the nose. Affleck’s proven he’s got the gritty chops in his previous endeavours but what really impresses in this latest outing is his control over the tone of the story. It’s a work which crosses over the line between humorous incredulity and genuine life or death tension. The first half of the film is filled out with Mendez’s exploits in Hollywood as he recruits Oscar winning makeup artist John Chambers (John Goodman) and producer Lester Siegel (a scene stealing Alan Arkin) to painstakingly set up a production they have no intention of making. As Chambers puts to Mendez, ‘You want to come to Hollywood, flash some money and not do anything? You’ll fit right in!’ It’s playful, light satire that doesn’t stray into the more cynical depictions of Tinseltown we’ve seen in the past but it provides a sharp relief from the darker tones of the drama. Thankfully there is no awkward transition; when Mendez heads out to Iran the tone of tension and claustrophobia is simply unrelenting. Narrative events clearly drift into dramatic license toward its final set piece but when the execution is this good then that is forgivable. I was reminded of Ron Howard’s Apollo 13, a film that drew every bead of tension available from an inevitable conclusion.

Whereas in The Town Affleck seemed a little stiff in front of the camera, he feels much more relaxed here. He fits the dual role of spy and every day practical man rather well and sells the urgency of his character’s predicament without ever resorting to an over the top performance. A subplot involving Mendez’s separated wife and son feels quite unnecessary but is thankfully kept to a bare minimum. It is a film that favours its ensemble cast rather than one particular performer and this works all the better for it. Goodman and Arkin are a safe pair of hands and handle the comedic aspects of the Hollywood scenes with aplomb while Bryan Cranston is reliably grouchy in the role of Mendez’s CIA boss. If there is anyone to single out and praise it is the six who portray the American refuges. Established character actors rather than big name stars, they convey fear, resilience, scepticism and compassion that stays clear of melodrama and makes you genuinely care about their predicament and fate. Scoot McNairy in particular continues to build on a strong filmography that includes his superb turn in this year’s Killing Them Softly. Some commentators have criticised the films portrayal of Iranians, claiming it confuses the actions of the government with the general population and reduces them to a mass of simplified, chanting antagonists. I personally disagree with this; I found it much more even handed with sympathetic portrayals of certain characters and the grounding in historical fact. There is one wry scene where an Iranian official berates Mendez, undercover as a producer, for portraying Iran as ‘a land of flying carpets and snake charmers.’ There is certainly room for discussion though given the recent flowering of Iranian cinema in to western audiences and the complicated history between the two nations.

Argo is certainly not a classic but is an astonishingly well made, confident and brisk thriller that walks a fine line between its two sides of the coin and stands as Affleck’s most assured directorial work to date and a front runner for upcoming awards season. It will be fascinating to see where he goes next.