Tag Archives: Aston Martin

SKYFALL… SALES RISE

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– The 007 effect sees sales of Bond fragrance on the rise–

Superdrug is benefitting from the ‘Bond effect’ as the 007 James Bond fragrance is flying off the shelves since the launch of Skyfall.

 

Sales show that not only do men want to be James Bond they also want to smell like him.  Since the latest Bond film Skyfall launched the retailer has seen sales of the 007 fragrance rise by 32 per cent (compared to the week before the film launch).

 

The retailer is ensuring more stock is rushed to stores to ensure that Bond fans who can’t afford the other 007 essentials, such as an Aston Martin or Tom Ford suit, can get their secret agent fix for just 18.99.

 

Sara Wolverson, Superdrug Director of Beauty said: “We know our customers love to emulate the style of their favourite celebrities but who knew the dapper action hero that is James Bond would have such a great effect on our sales.

 

“It’s not just this fragrance which is seeing the Bond effect, sales of male grooming products are also on the rise as men hope to look as smooth as Daniel Craig.

 

“But we are aware that the sales may be down to women snapping up the fragrance in the hope that a quick spritz may turn him indoors into their very own Bond.”

 

Michael Caine shared jokes with Queen

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Sir Michael Caine once shared a joke-telling session with Britain’s Queen Elizabeth.

The 78-year-old actor portrays a 1966 Aston Martin in forthcoming movie ‘Cars 2’, which also features a vehicle in the likeness of the queen, and he thinks the monarch would love it because she has such a good sense of humour.

He said: “I think she’d react very well. She’s good fun.

“I sat next to her at a dinner once, and she suddenly turned to me and said, ‘Do you know any jokes?’ And I said, ‘Yes, but not many I could tell you, Your Majesty.’

“I said, ‘You tell me one while I think of one to tell you.’ ”

However, the veteran actor – who has appeared in more than 150 movies throughout his career -can’t remember the humorous retort she told him in response.

He added in an interview with the Daily Telegraph newspaper: “I can’t remember the joke she told me, but it was very funny. The Queen has an incredible sense of humour, a tremendous sense of fun.”

Aston Martin launches in India

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Aston Martin has officially opened the doors to its first dealership in India today, bringing the British marquee’s luxury sports cars to the city of Mumbai.

This important move in the luxury manufacturer’s expansion plans further strengthens the company’s representation in this growing region, bringing the Aston Martin brand to India for the first time.

Aston Martin will commence its presence in India with a new dedicated facility in Mumbai in partnership with Performance Cars (a division of Infinity Cars Pvt. Ltd.), who have enjoyed a strong reputation in the Indian luxury car market for several years.

Aston Martin’s Chief Commercial Officer, Michael van der Sande said, “India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network this expansion brings our brand to a different audience in a new market.

“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship.”

On his part Performance Cars, Managing Director, Mr. Lalit Choudary said, “Partnering Aston Martin offers us an unique opportunity to bring one of the world’s iconic brands to one of the world’s most discerning and fast growing markets. We are confident about the brand’s success in India given the range of models, the comfortable ride quality the cars offer on our roads and the exclusivity they accord.”

The Aston Martin dealership in Mumbai is located at Kemp’s Corner at the junction of the ultra-premium Peddar and Altamount Roads and will offer customers a premium boutique environment wherein they can custom specify the cars to their exacting needs. The after-sales facility in nearby Worli is a first of its kind dedicated, air conditioned workshop in the high luxury segment. The showroom and after-sales facilities have been specially designed to follow the international design elements that have timelessly identified the elegance of the Aston Martin brand worldwide.

Aston Martin customers and enthusiasts will be able to view and test-drive selected models from the entire range of V8 Vantage Coupe, V8 Vantage Roadster, V12 Vantage, DB9 Coupe, DB9 Volante, DBS Coupe, DBS Volante and the four-door sports car; Rapide. These models will also be joined by the recently launched V8 Vantage S and the new Virage.

The opening of the Aston Martin Mumbai showroom strengthens the company’s global dealership network to a total of 134 dealers in 42 countries. As part of the company’s ongoing expansion plans Aston Martin has recently entered into Brazil, Chile, Croatia, Czech Republic, Greece, Taiwan and Turkey whilst seeking continued growth in new markets as well as emerging markets including China and the Middle East.