Tag Archives: author

The Business of Books: The Feeling’s Mutual

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the-business-of-books-interviewswithjanecableThe Business of Books: The Feeling’s Mutual

Jane Cable muses support from other writers

I had a very interesting conversation on Thursday. At the Romantic Novelists’ Association Cornish Chapter lunch we fell to talking about how best to market our books. None of us felt we had a firm grasp of what worked and what didn’t, but all the same I was adamant that doing something was better than doing nothing.

Take the RNA’s #TuesNews initiative. On Tuesdays a number of us (probably about a hundred or so of the full membership) retweet each other’s posts carrying the hashtag. As a result our Twitter feeds fill with the latest news from romantic novelists, some blatant promotion and some a bit more interesting, but we do it to support each other. And actually, for readers and bloggers with an interest in the genre it’s a good place to find out what’s going on in the world of romantic fiction.

writing, #amwriting, authors, jane cable. Margaret graham

You also come to ‘know’ the regular retweeters and interact with them in other places and in other ways. Writing can be isolating and it’s good to know there are people around you sharing the same experiences, even if it’s in a virtual sense. Whether or not there are sales to be gained from the exercise is perhaps less important than the feeling of being part of something larger.

I belong to a number of groups of writers, formal and informal, and all have their own character. The No 1 Author Buddy Ladies on Facebook has become a real place for mutual support. We have just over 100 members covering multiple genres and writers at different stages of their careers help each other out. We celebrate when someone has their first deal, help them to see the wood for the trees with potentially dodgy contracts and chip in on all sorts of subjects from naming characters to helping to promote special offers.

All the same it’s still helpful to meet other authors face to face, like at the Cornish Chapter lunch. The problem is that finding mutually convenient times for meetings is hard, and even local groups need to be flexible. Take Chindi Authors – formally Chichester Independent Authors and now rebranding as Celebrating and Helping Indie Authors with a stronger online presence and virtual meetings. Chindi has always existed primarily to help with publishing and marketing indie books and to gain real depth of experience across all genres we needed to extend our reach beyond the confines of our corner of West Sussex.

I still have a hunch that the authors you support the most are those you actually know. Certainly when setbacks come they are the ones you turn to for advice and – let’s face it – sympathy. Although when I recently parted company with my agent because she didn’t rate my current manuscript my loving husband cracked open the champagne (literally!), it was author friends who provided solid advice and shored up my wavering confidence in my work.

In the digital age writers can’t afford to be isolated and selfish with their time and a large number aren’t. I suppose there are those who are, but we simply don’t know them. There is huge generosity out there, such as JoJo Moyes on Twitter offering a week in her holiday home for an aspiring writer to work in peace and Chindi Authors pulling together to raise almost £1,000 for Words for the Wounded.

The world of publishing is getting tougher and it’s up to writers to work together to make the best of it. So if anyone is reading this in a lonely garret – reach out – you’ll be surprised what you find.

 

 

Writing About My Experiences With Autism to Help Myself and Others

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Writing About My Experiences With Autism to Help Myself and Others aspergersThis week is the release of my book Look Into My Eyes which is about my experiences as someone who has Asperger’s Syndrome, a high-functioning form of autism spectrum disorder (ASD), and also my experiences professionally from around 20 years working with those who have autism, their parents/carers, employers and supporting professionals.

I was diagnosed with ASD a couple of years ago. Following my adult diagnosis I felt compelled to try to learn more about myself. Until I sought diagnosis I wasn’t a fan of labels. I understood that they could be helpful, but I was also aware of people being treated as the label and not as a person, and some of these people would end up doing the same to themselves, viewing themselves as a label, not as a person.

What led me to seek diagnosis was that I was facing workplace discrimination which I felt powerless to tackle. It was making me depressed and suicidal. It was only when I reached this point that I decided if I had a diagnosis then I would get occupational health support to improve my situation at work. It took almost a year from visiting the GP to receiving diagnosis. In my work with families I had often encountered parents who had a negative view of the expected future for their autistic child. In many cases I could see strengths in these children that the parents weren’t noticing because they were dealing with the problems everyday like violence or challenging behaviour. They had sought diagnosis because of problems the child was having, so when they were told “your child has autism spectrum disorder, it is a lifelong condition” they often heard “the problems with your child will be there for life.” Many of these parents didn’t know much about autism, and hadn’t focused on the strengths their child had, so part of my role as a family worker was to help parents recognise these positives, and help them to learn how to work with the strengths whilst teaching their children how to handle the challenges.

After getting diagnosed I felt that I was in a unique position to help others. Due to working as a psychological therapist and family worker I had better insight about myself as a starting point than most, and I felt if I wrote down about myself I could look objectively at what I had written as if the writing on the page was a client, giving me an opportunity to gain greater insight and understanding. I thought if I wrote a book like that going through my life from birth to present day I would be able to write something which shows what the world is like from within the mind of someone with autism, as well as saying what I, as someone with autism, find helps me, what doesn’t help me, and what I think would be helpful around the different issues I’ve faced at different stages of life. I would also be able to share tips and strategies from a professional perspective, and my wife kindly wrote a chapter about her experiences being in a relationship with someone with autism.

I found the process of writing the book insightful, giving me greater understanding about myself. I have also had many people say how helpful it has been for them to understand why I am the way I am, and many readers have commented how the book has helped to give them a look inside the mind of their child, helping them to better understand their child, and given hope to them about what their child may be capable of in the future if their skills are channelled and they are helped with the challenges they face.

Daniel jones

About Me

Dan Jones is author of parenting books including Sleepy Bedtime Tales, which includes 11 bedtime stories to be read to children to help them sleep, and additional tips and strategies for helping children sleep, Relaxing Tales for Children, which is 11 stories to be read to children to help them relax. The stories in these books are targeted at 4-7 year olds. Dan is also author of Look Into My Eyes which is an autobiography through the lens of Asperger’s Syndrome, that includes an extensive chapter of tips and strategies for parents/carers, teachers, friends, employers, and those with autism spectrum disorder, and a chapter written by Dan’s wife about being in a relationship with someone with Asperger’s. Dan has almost 20 years’ experience working within child and family support.

Website: www.alt-solutions.org

These links are for the books mentioned and direct people to their local Amazon website:

Sleepy Bedtime Tales: http://apn.to/prod/1517364248

Relaxing Tales for Children: http://www.apn.to/prod/1539976882

Look Into My Eyes: http://apn.to/prod/1542551196

 

 

The Book Publicist EllyDonovanPR talks to Jane Cable

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the-business-of-books-interviewswithjanecableWhat is your book-related job or business?

I am a freelance book publicist carrying out PR campaigns for authors and publishers. I try to obtain reviews, articles and interviews about my clients’ books in newspapers and magazines – and on the internet, the radio or television.  This type of publicity can help boost book sales as well as raising the author’s profile: a good review, an article or an interview in the media is more likely to get a book (and its author) noticed than expensive advertising might do.

 

Nonetheless, book publicity is an extremely competitive and there are no guarantees of success. With approximately 500 new books published every single day in the UK (yes, 500 every day!) it is impossible for every new book to get the media attention it may deserve.

 

Every day, busy journalists and broadcasters are inundated with communications from publishers and authors who are trying to grab their attention with news of forthcoming books. A professional PR campaign may improve an author’s chances of success.  A professional book-publicist knows and understands the media – and knows how to give a book the best possible chance of media coverage in this tough industry.

The Book Publicist EllyDonovanPR talks to Jane Cable …

What is the most rewarding part of it?

It is very satisfying to help authors make the most of their PR opportunities (eg: helping them with their interview technique or advising on their use of social media etc).   New authors soon discover that writing their book is just the first step in a long journey. These days, authors are also expected to be experts at marketing, sales and PR – as well as being good writers. It can be an extremely frustrating and bewildering experience for some novice authors.

 

Assisting authors by carrying out their PR campaigns and then supporting them in the lead-up to publication and during the first few months after is extremely rewarding for me.  It is always a pleasure to hear an author’s reaction on receiving their first good review or when they hear themselves performing well  on the radio or when their TV appearance gets lots of ‘Likes’ on social media. And, naturally, the lovely comments, thank-you cards and testimonials that I receive from authors also mean the world to me.

 

What do you consider to be your major successes?

With so many books being published, only a tiny percentage of books achieve any nationwide publicity at all. This is why it is always a thrill when I see or hear my authors appearing in the national media as a result of my efforts.  Even after all these years in the business, I still get a ‘buzz’ from seeing one of my authors on TV or hearing them interviewed on the radio or reading a good review of their book in a quality newspaper.  However, my successes are not always measured in circulation figures or audience numbers. Sometimes niche coverage in the right publication can be an even more effective way to reach the perfect book-buying audience for a particular book.

 

 

Have you always loved books and what are you reading at the moment?

I’ve always loved reading so studying English literature at University was a pleasure, not a chore. In my professional life, I make a point of reading every one of the many books I promote. (It may surprise you but not all book publicists read the books they promote.) Currently, for my work, I am reading one novel and one memoir written by my clients. In my free time, I am also enjoying Jeremy Paxman’s autobiography, A Life in Questions.

 

Brighton-based EllyDonovanPR has worked in publishing and PR since graduating in 1980. She is a Member of The Publishers’ Publicity Circle; 

and a Partner Member of The Alliance of Independent Authors. 

To find out more about EllyDonovanPR ‘s services for authors and publishers, visit her website ellydonovan.co.uk

You can connect with Elly on social media: 

twitter: @EllyDonovanPR   facebook.com/elly.donovan.7   

Linked-In: Elly Donovan PR  

For further information,  authors & publishers can email: elly@ellydonovan.co.uk

 

 

 

The Business Of Books: Writing In Balance

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the-business-of-books-interviewswithjanecableAuthor Nikki Moore tells Jane Cable why she never quite wants to give up her day job.

 

  1. How much of your working life does the business of books take up?

 

The honest answer is, quite a bit, but not as much as I’d like. I have a full-time HR day job, so writing has to slot around that, as well as my children. Of course there’s also seeing my boyfriend, friends and family, housework, food shopping etc. I have the same commitments as everybody else. I’ve had to be very disciplined and maketime to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to (although my boyfriend and I are newly addicted to The Walking Dead). When I’m working under deadline – 2015 was a busy year as I delivered five novellas and a 100,000 word novel for the #LoveLondon series – I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning. As well as working on manuscripts, I also have to promote my books so I blog when I can, as well as tweeting and Facebook posting regularly.

I used to want to give up the day job to write full-time, but I’ve realised I need to be around people in order to write believable characters and compelling storylines, so now the dream is to scale back the day job to 1-2 days a week and write the rest of the time.

THE BUSINESS OF BOOKS- WRITING IN BALANCE

  1. What’s your business model to earn a living from writing?

I’m not a best-selling author – I hope to be one day – although I’ve sold more books than I ever imagined I would when I started out. However, like many authors, I don’t earn enough to give up the day job yet; my HR career pays the bills.  So my business model is to stay passionate and keep working hard to write the best books I can for my readers, get them published, earn good reviews, promote my books through as many forms of media as possible, interact with my audience including bloggers, build networks… and cross my fingers for luck.

 

  1.  What do you write and what do you consider to be your major successes?

 

I write romantic fiction and am hoping to move into women’s commercial fiction. In terms of successes, before being published I was a finalist in several writing competitions including the RNA’s Elizabeth Goudge trophy (judged by the fabulous Katie Fforde) and Novelicious Undiscovered.  Some of the #LoveLondon novellas have been in the Top 100 short story charts on Kobo and Top 20 in the Amazon UK bestsellers Holiday chart. Having a short story in the bestselling RNA/Mills & Boon anthology Truly, Madly, Deeply alongside best-sellers like Adele Parks, Miranda Dickinson and Carole Matthews was amazing. My debut novel Crazy, Undercover, Love was shortlisted for the RNA Joan Hessayon Award and Valentine’s on Primrose Hillshortlisted for a Love Stories award. But there are other measures of success too; the thrill of a message from a reader telling me they stayed up until 2.00 a.m. to read my book and cried when it was over; being interviewed by my local paper; being asked to co-tutor a workshop with my aunt Sue Moorcroft at Purbeck Literary Festival last year. And sometimes, just finishing a book is a success.

 

  1. Tell me about your latest project.

I’m currently finishing revisions on a women’s commercial fiction book I’ve been working on in the background for several years. I can’t say much, other than people who enjoyed Eat, Pray, Love or Me Before You, or The Fault in Our Stars may enjoy it. I’m also working on an outline for another exciting project. One thing is for sure; whether its revisions or writing something new, as long as I’m writing, I’m happy.

Nikki Moore is a Dorset girl and social media addict who loves reading and writing. Published mainly by HarperImpulse, she is the author of the #LoveLondon series. A member of the Romantic Novelists Association, she is a firm supporter of aspiring writers and is always happy to share her writing experiences. She encourages readers to get in touch too!

 

 

The Business of Books: Writer as Reader

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the-business-of-books-interviewswithjanecableJane Cable admits to sometimes having a slightly uneasy relationship with other writers’ books

 

Writers are by our very nature readers. We tend to have fallen in love with stories at an early age and as children at least devoured every book we could lay our hands on or persuade someone to read to us. We disappeared into the magic of lives so very different to our own, travelling time and the globe with the carelessness of youth. Except that I was terrified of swings for a long time after reading What Katy Did.

I suppose it is no surprise that one of the first characters I can remember really relating to was Jo in Little Women. When Amy burnt her story I felt real anger and cried bitter tears. I guess I was already sucking my own pencil and waiting for the words to come.

From teenage years onwards real life started to intervene in my bookish world. In sixth form I still bought a paperback every week with the money I earned from my Saturday job at BHS and wherever I moved to for college and in early working years the first thing I did was join the local library. But as life became busier time to read became increasingly rare and I relished holidays where in pre-Kindle days my husband and I would almost literally pack a case full of books.

In my forties I started writing my first story which turned into a full length novel and here the dilemmas began. First, there was time: I really didn’t have enough to read and to write. Secondly was the fact that my head was so full of my characters there just wasn’t room for anyone else’s.

Now most writers read voraciously (apparently) and certainly everyone tells you that as a writer you should, but I have to admit to struggling. While I am living and breathing my story, how can I do anyone else’s justice? I suppose I never could read more than one book at once and it used to completely do my head in that my mother always used to have two on the go; one upstairs for light relief and nodding off to sleep with and another, normally something a little more demanding, by her chair in the living room.

The Business of Books- Writer as Reader

So reading has been pushed to the margins of my life, to the rare times when I’m not working on anything new. An advantage of this is that the great books, such as The Time Traveler’s Wife, really stand out. This one in particular opened new doors creatively speaking because it showed me that if your characters were strong enough you could take your readers anywhere. As a writer, it made me brave and I do wonder what else I would learn if I had more bandwidth to read.

I’m also aware of the need to read successful authors in my genre and books which break out of the ordinary and get talked about. Then there’s the guilt-induced consumption of books by authors you know and feel you should review. So is reading purely for pleasure a thing of the past for me?

Thankfully, no. I have learnt to be incredibly selective and not to finish a book if I’m not enjoying it. There is a difference between books I read for research and books I read for pure joy. And in the last few weeks I actually became very excited about the launch of a new novel for the first time in years. But more about that anon, because Su Bristow’s Sealskin deserves an article all of its own.

 

 

 

Helping Children Sleep By Dan Jones

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helping children sleepHelping Children Sleep

Almost 20 years ago I began working in children’s homes. Many of the children had endured years of abuse and other traumatic experiences by the time they ended up in care, this impacted on their ability to feel safe, relax, and sleep at night. Due to having Asperger’s, a high-functioning form of autism I obsessed about learning communication skills. I used this knowledge with the children I was working with. The children were often happy to have stories read to them at bedtime. I used to read stories to them, but rather than putting on different voices for different characters, or reading the stories lively, I used to read them in a relaxed tone of voice in time with the child’s breathing. Any sentences with words which could be associated with relaxing or inward absorption I would say with extra calming emphasis. This slight shift in how the stories were being read often helped the children to feel calm and comfortable and fall asleep. I started teaching what I was doing to other children’s home staff and to parents to help them to be able to help children sleep comfortably at bedtime without arguments and conflict, and years later wrote two books of children’s stories based around this approach: Sleepy Bedtime Tales, and Relaxing Tales for Children.

How do you help children to fall asleep at night? 

The first thing to be aware of is what actually happens for us to fall asleep. Obviously being tired helps, so not letting a child sleep during the day is a huge help, secondly the environment is important. As bedtime approaches parents can start ‘putting the house to sleep’. What I mean by this is that a few hours before bedtime parents close curtains, turn off main lights and put on small lamps to make the home dimmer, and begin to focus on doing calm, low stimulation things with the children. The focus is on slowing them down, and making the environment quieter. If children are running around until bedtime their heart will be racing and they will be excitable and harder to relax, likewise, if they have been watching emotionally stimulating TV programmes before bed this will reduce their chances of falling asleep. Parents ideally limit screen time in the hours before bed. Mobile phones, tablet PC’s, computers, and TV’s all give off a lot of blue light which triggers the ‘wake-up’ processes in our brain – not what you want when you are trying to help your children sleep.

dan jones, author, book, help children sleep, how to get child to sleep

Once bedtime is approaching parents can have structure around what happens, and let the children know bedtime is approaching. It is more effective to say that it is bedtime in half-an-hour, and then giving notice at fifteen minutes, and then finally saying it is now bedtime, than it is to wait until bedtime and then tell the children it is time to go to bed when perhaps they are in the middle of a game or something and now they have to cut the game short.

Author Dan Jones

Different children like different things at bedtime to help them sleep. Some are happy to be read a story. Although it is fun to read stories and get all involved in portraying the characters, putting on voices, and actions, this isn’t conducive for sleep. The stories need to be read in a calm and relaxed manner ideally framed for the child that they can lie down with their eyes closed, listening and imagining the story as they fall asleep. Most children accept this and enjoy imagining the story play out in their mind. The parent can then read slowly and calmly, adding emphasis and time when giving descriptions to help the child become increasingly absorbed in the inner experience. Another approach children like is for the parent to sit with them stroking their arm, back or hair. If this is done in time with their breathing, so each up-stroke is with an in-breath, and each down-stroke is with the out-breath then the stroking will build rapport with the breathing, and once the breathing is matching the stroking the parent can stroke slower or longer strokes and the breathing will deepen and the child will fall asleep. If the child wakes up during the night they can be encouraged back to bed, then the parent can calmly repeat the same again until the child falls asleep once more.

 

 

The Business of Books – 18.1.17

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the-business-of-books-interviewswithjanecableSince Another You saw the light of day almost a month ago much of my writing life has been taken over by marketing, interspersed with periods of panic that I’m not marketing enough, or that I’m doing the wrong things. It’s actually very hard to tell what works, however empirical you try to be, so one of my first priorities has been to start the reviews ticking over. That really matters.

Reviews are not all about an ego trip for the author – although I have to say with some of the initial comments about Another You my head could swell more than one hat size. In the cold light of day – rather than the warm glow of knowing someone really loved your book – reviews are about Amazon algorithms. Once you pass a certain number (said to be 50, but for The Faerie Tree it was somewhere in the low 60s) your book will be featured more and more in Amazon customer mailings and suggestions. It’s certainly worth it – I went from selling a few copies of The Faerie Tree each day to selling a thousand or so over a three week period. It just takes a little while – and a lot of work – to get there.

Some lovely reviewers will post on Amazon on the UK, in the US and on Goodreads – as well as their own blogs if they have them. There’s an extra dimension to the Amazon reviews for Another You because for each one in the UK and the US I’m donating £1 to Frost’s favourite charity, Words for the Wounded.

Over the last few years I’ve met some lovely book bloggers online. Most of them have full time jobs and/or are busy mums as well as reading, reviewing and writing and I have a huge admiration for their work rate. I try to be as helpful to them as I can by sharing and tweeting things which I think will be of interest to my followers too and taking part in their special events, so over time relationships build. That means I don’t feel bad about asking if they’ll review Another You or take part in the blog tour but it also means it’s a pleasure to work with them.

The Business of Books – 18.1.17topbookboggersinDorset

Some really go the extra mile, putting together graphics for the book to go with their reviews. Making these graphics – especially useful for saying more in Twitter posts – is something I’ve started to do myself, using a website called Canva. I have no design skills at all but even I can manage to knock up something which looks quite professional. Here’s one I prepared earlier to showcase some review quotes.

Something I haven’t been able to do before is offer a free ebook on Amazon to generate downloads and reviews. On Friday I had an email from Endeavour saying that Another You will be on free promotion from 16th – 20thJanuary. I was really excited by the possibilities but a little phased by the lack of notice. Having canvassed a few writer friends they advised me to get everyone possible to share the news – and the download link – and to look at a few well-chosen free book promotion sites. Sadly most of them need a lead time of at least five days but I have picked three and I’ll let you know well they work in due course.

To end my post with something completely different… I am absolutely made up that my first novel, The Cheesemaker’s House, has been selected by Books on the Underground for 1st February. I really believe in sharing books and this is an amazing way to do it. I’m hugely grateful to the book fairies for allowing me to join the fun.

To download your free copy of Another You before Friday please visit:
https://www.amazon.co.uk/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/
https://www.amazon.com/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/

 

 

The Business of Books

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the-business-of-books-interviewswithjanecableThroughout 2017 I’ll be alternating my own blog posts with interviews with other authors and book business insiders. I have a background in business myself, having trained as a chartered accountant and run my own company for the last sixteen years and when I embarked on my career as an author it was comforting to know how the commercial world works.

One of the biggest lessons I’ve learnt in my business life is never to ask anyone to do anything you wouldn’t do yourself. So in that spirit I’m going to kick off the series by answering the questions I’m going to be asking other authors.

How much of your working life does the business of books take up?

Up until now I’ve planned my working life so that a day a week is devoted to writing and the rest to the accountancy business I run with my husband. In practice I rarely take a whole day off so I’d say the split of my week as a whole is more like 25:75.

In 2017 all that will change as we’re going to move to Cornwall so that I can write more or less full time. Enough of our accountancy business can be done online or in distinct jobs which can completed with visits back to Hampshire when we’ll catch up with friends as well. We felt it was a bit of a risk but we have good relationships with our clients and most have been really supportive.

Now we just have to sell our house!

What’s your business model to earn a living from writing?

Unlike most authors, at the moment my only income stream from writing is book sales.

Being an accountant I set up my writing in a separate limited company from the start. The company owns the copyright to all my work and is owned by our accountancy business because I knew I would make losses initially so it was a more tax efficient structure.

2016 will be the first year the company makes a profit and I’m really proud it’s come so soon. This is purely from sales of The Cheesemaker’s House and The Faerie Tree – mainly ebooks and mainly from Amazon, although paperback sales from local outlets and events have also played a part.

At the moment I plan to re-invest any profit I make in marketing in the hope that the accountancy business can continue to generate enough money for us both to live off.

the-business-of-booksjanecable

What do you write and what do you consider to be your major successes?

I write romantic novels with a twist of suspense. Undoubtedly the things which have made the most difference to my writing career were winning prizes. Way back in 2011 an early draft of The Cheesemaker’s House was a finalist when the Alan Titchmarsh Show won a competition sponsored by Harper Collins to find a new novelist. It gave me the confidence to press ahead and publish the book independently when I couldn’t find an agent or a publisher for it and it’s still my biggest commercial success, ending 2016 in the top 100 romantic ghost stories in the Kindle UK chart.

But it was the second competition the book actually won – the Words for the Wounded Independent Novel Award in 2015 – which moved my career on a stage when as a direct result I was signed by my agent, Felicity Trew. Within a year I had my first publishing contract with Endeavour Press.

Tell me about your latest project

My Endeavour ebook, Another You, was published just before Christmas. As Frost readers who regularly follow my blogs will know, the timing was something of a surprise and my latest project is getting together some serious marketing.

But the new writing cannot stand still and I am on the verge of completing an initial draft of what I hope will be my next novel, a romantic mystery set under the endless skies of Lincolnshire.

Jane Cable
www.janecable.com
@JaneCable