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Best Endeavours Business Best Practice: Jane Cable On what happens once that publishing deal is in the bag continues

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BUSINESS BEST PRACTICE

So there we have it: from a deal signed in August to the perhaps untimely escape of the book just before Christmas – the first part of Another You’s story is complete. But in many ways the hard graft is just beginning.

Having come through the ranks of savvy indie authors it amazes me when I meet writers with publishing deals who think that marketing isn’t their job. Yes, when you have a deal you aren’t the only one trying to sell as many copies as possible, but I don’t believe you can delegate responsibility. As a writer I have three books to market – as a publisher Endeavour has thousands.

My motivation for writing is to share my stories. Perhaps it’s different for other authors; maybe the craft itself is enough, and finding a publisher is sufficient reward for a job well done. Perhaps for them it is the end of the journey.

How other authors approach the business of writing fascinates me and next year I’ll be using this blog to talk to some of them about how they make a living from their words. This will come as later in 2017 I’ll be making the transition from more-or-less full time accountant to more-or-less full time writer. It’s going to be quite some year.
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But for now I am back to the anxious business of nursing a new baby through its first fragile steps into the world. I can’t stop myself from checking Amazon rankings daily and I am waiting with equal parts of terror and excitement to read the first review. Quite frankly I need to get a grip because no one is going to get around to reading the book over Christmas.

As for me, I’ll keep on gently marketing during the break. I need to approve a press release for issue early in the new year. I need to send seasonal/promotional emails to friends. I need to perfect the art of creating publicity material with Canva (my new favourite website). Perhaps I need a Facebook advert. And I have blog tour material to prepare and at least four guest blogs to write.

Thank goodness my husband has Christmas sorted…

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Best Endeavours Book Blogging Best: Jane Cable on what happens once that digital publishing deal is in the bag continues.

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BOOK BLOGGING BEST

It wasn’t how I’d expected to find out that Another You was live on Amazon. It was just a hint, really, in an email from Endeavour. The lovely Dorset author Rosanna Ley had given me a cover quote for the book so I’d passed it on. Only to receive the reply that the Amazon description would be changed but it might take twenty-four hours to update.

I was straight on the internet and searching. Yes – there it was. Pristine, undownloaded, unnoticed. Just how I wanted it to be.

Nevertheless I sprang into action. My Amazon author profile needed updating and the book linked to it. My web designer needed a prod… but only because she’d been moving house and once she realised the urgency she rushed to publish the updates.

I also needed to tell the bloggers signed up for the tour. I’d envisaged tying it in with a January launch but it was becoming clear there was no way I could keep my promotional powder dry for that long. So I consulted and we’ve agreed that it doesn’t matter so very much and we’ll probably go for early February. It’s an enviable line up of premier British book bloggers including Rosie Amber, Liz Loves Books, Linda’s Book Bag, Being Anne and Jaffa Reads Too.

The next question was review copies. With my previous titles I relied heavily on Netgalley – and Netgalley promotions – to reach anyone who may want to review the book. Matador had made them available for four to six weeks but Endeavour’s policy is just seven days – and the clock started ticking on Friday. My next task was to reach every blogger who’d shown an interest in my books in the past; by email, through Twitter – even Goodreads (although Goodreads frown on this sort of behaviour) just to let them know the book was there. Some weren’t interested but overall the response has been really good. And of course I’m tweeting the link to the Netgalley download as often as I dare.

Jane Cable, publishing, writing

Regular readers of Frost will know my connections with Margaret Graham’s charity, Words for the Wounded, and I had always intended to use the book to raise funds and awareness. Not just because I believe in it, but because a major character in Another You is a soldier suffering from the aftereffects of combat. So what I have decided to do is to donate £1 for every review of the book on Amazon in the UK and the US. For more information on the hows and whys, please visit my article on Words for the Wounded’s own blogspot:http://wordsforthewounded.blogspot.co.uk/

In the middle of all this activity, sometime on Sunday evening, the book escaped. It was being downloaded, beginning to achieve an Amazon ranking. So there was no point in keeping quiet about it anymore. Which leaves me with quite a long to do list for this week.

Happy Christmas everyone!

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Best Endeavours Best Bib & Tucker: Jane Cable On What Happens When You Get That Publishing Deal

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Jane Cable, publishing, writingBEST ENDEAVOURS
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST BIB & TUCKER
Parties, it seems, are like buses; writers’ parties even more so, with two in one week and a book club sandwiched between them. A book club which was incredibly interesting, but will need to be deferred to another blog to do it justice. 
Regular readers will know that I belong to two writers’ organisations (well, three including the Society of Authors) and both held events last week. Wednesday was fun and networking with the Romantic Novelists’ Association and Friday was the serious business of raising money for Dyslexia Action with Chindi Authors.
I had discovered three important things in advance of the RNA Winter Party; that drink would be taken (beforehand and during), that it would be incredibly noisy, and incredibly hot. On no level did it disappoint, although the fact that a rather nice New Zealand sauvignon blanc was only £10 a bottle in the restaurant beforehand meant I spent the whole party sipping a single increasingly warm glass of fizz, thankful that over the years of drinking I have learnt when to stop.
The wall of sound was unbelievable; a high ceilinged room filled to the brim with almost exclusively female voices meant it was practically impossible to hold a conversation with softly spoken fellow Endeavour author, Maggie Greenwood. I soon discovered that the best way of catching people’s names and making the link permanent was to find them on Twitter on my phone. It felt terribly modern after years of swapping (and losing) business cards. I was only sorry I didn’t meet more authors because in true RNA style the whole evening was incredibly friendly and sociable.
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 Back on home turf on Friday was Chindi Authors’ #LovetoRead party. To be fair, before the doors opened not everything went smoothly. Husband lost count of the number of times he moved tables from one end of the hall to the other and re-arranged chairs. The phrase ‘how many writers does it take to set up a room’ came frequently to mind, despite organiser Helen Christmas’ best attempts to impose order. It must have felt like herding cats. And that was before one author turned up so late that three others had split his table space between them. 
As usual I buddied up with my close friend and children’s author Christopher Joyce. It makes sense when you’re sharing a table; Chris has five Creatures of Chichester books, including ‘The One About the Edible Aliens’, which he was launching. I have only two, so I can squeeze into a corner. We’ve become good at selling each other’s books over the years – and our other halfs well used to enjoying a pint together.
But this time I was one of three authors lucky enough to be reading (Chris having been a perfect gentleman and given up his slot to a dyslexia specialist). I chose the first chapter of The Faerie Tree – the book starts just before Christmas so it felt right. Luckily four of my closest friends sat in the front row so I could pretend I was just reading to them and it must have worked; it’s an amazing feeling to hear people in an audience gasp when you reach a certain point. That, and the fact we raised over £700 for Dyslexia Action, made my night.
Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. If you’d like to read the first chapter of The Faerie Tree you can find it here: https://www.amazon.co.uk/Faerie-Tree-Jane-Cable-ebook/dp/B00UTI27AY/.
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS: Best Welcome. Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

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Jane Cable, publishing, writingBEST ENDEAVOURS
 
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
 
BEST WELCOME
 
For those of you who are really paying attention and haven’t yet lost the will to live with my burblings, last week I mentioned that one of the tasks on my list was to get to grips with my shiny new membership of the Romantic Novelists’ Association. I had, of course, been aware of the organisation for years and joining was one of the first things that Agent Felicity advised me to do but I needed publishing contract to be admitted to their hallowed halls as a full member. 
As soon as I had the contract I filled in the application form and sent off my cheque. In due course a membership pack thudded through my letterbox (not its fault – everything thuds onto the chunk of slate behind our front door) and I eagerly scrambled my way through the papers to find out all the ways I could fully engage with the association.
So I fired off some emails; to the website co-ordinator, the libraries’ liaison officer, the named contacts for the Cornish and South chapters (having feet in more than one geographical camp). And with some trepidation sent another cheque for the winter party. In London. With crowds of people. People I didn’t know. Gulp.
best-endeavours-best-welcome-jane-cables-blog-about-what-happens-once-that-digital-publishing-deal-is-in-the-bag
Very soon my inbox was filled with emails welcoming me to the RNA, and before long I was sharing online conversations and writing experiences with authors I knew only from their Amazon profiles. The genuine warmth left me feeling as though I was snuggling into a very large and fluffy (in a not remotely Barbara Cartland way) blanket and joining a group of writers who believe in co-operation because they know it works. And, well, because they’re positive, interested, interesting and overall friendly folk. 
The emails gave me the courage I needed to venture towards Twitter with the #TuesNews hashtag and @RNATweets handle. Nervously I tweeted about a lovely review I’d received for The Cheesemaker’s House. Within minutes the retweets had started and within hours reached a level I had previously only dreamt of. New follows and followers, my online network expanded in directions which are perfect for me. And what’s more I will actually meet some of these lovely people; both in London next month and at the chapter meetings in Cornwall and in Southampton.
Throughout my business life I’ve believed in the value of networking and although it sounds sexist I also think women understand the process of giving your time and energy to virtual strangers better than men. Not all RNA members are women by a long chalk, but most of us are, because that’s the way the cookie crumbles in the writing world. 
There’s also something about the genre of romance itself; those who write it, write about people. So we’re interested in people. We like people. And that attitude shines from the RNA like no other organisation I’ve ever had the privilege to belong to.
 
Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS: TO DO MY BEST. Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
 
TO DO MY BEST
 
This last week has been one great big long to do list; not just in my writing life, but in my business life as well, catching up with all the client work and admin swept to one side while I’ve been polishing The Seahorse Summer.
The single most important thing no-one ever told me about being a writer is that you spend more time marketing your books than you do producing them. If you want anyone to read them, that is. You can’t just put your book out there and wait for the crowds to come; particularly with the emergence of Createspace it really is true that everyone can publish a book, which makes the fiction market a very crowded place.
So, what’s been top of my writing life to do list this week? 
Jane Cable, publishing, writing First up I have recently joined The Romantic Novelists Association and to make the best of my membership I need to get involved: write my biography for their website; fire off emails to join various groups; add my details to their Author Talks list; send off my cheque for the winter party.
And talking of websites, there’s a great deal of updating to be done on my own with words and pictures to be prepared for my wonderful webmistress to beautify and publish in due course. Not to mention a PR campaign to be costed and planned for when The Seahorse Summer comes out. Oh, and cover quotes – let’s not forget cover quotes…
Next my local independent author group Chindi Authors (www.chindi-authors.co.uk) is in the middle of planning a series of events coming up to Christmas and I need to start pulling my weight again. There’s also the opportunity to record a few Youtube videos which will be really useful so I need to pull my finger out and practice – not least because the sight of a camera normally sends me fleeing for the hills.
I also need to start pushing my existing books again with a giveaway to be planned for The Cheesemaker’s House in the run up to Hallowe’en. Provided Hallowe’en doesn’t run up to and past me while I’m thinking about it, that is.

But one task this week has been a total and unadulterated pleasure, and that is a return to my part finished manuscript. It’s set in

Lincolnshire and features a feisty archaeologist and when I put it down in July to concentrate on The Seahorse Summer I had doubts about how well the story was working. Last week I curled up on my sofa over several early morning cups of coffee and lost myself beneath those huge winter skies, feeling the cold earth under my finger nails, hearing the voices of the past in my head. It was fine – it was actually better than I remembered.

And it was bliss to be writing new words on a fresh page again.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: Best Of Days: Jane Cable’s Digital Publishing Journey

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Jane Cable, publishing, writingBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BEST OF DAYS

That’s it – the manuscript has been emailed to Endeavour and acknowledged. In four to six weeks I’ll know how much more work I have to do.

So how do I feel? Exhausted – and suddenly very uncertain about my book. Of course the logical part of my mind tells me to get a grip; all I’ve done is a little tweaking and tidying up – they’ve read The Seahorse Summer, for goodness sake – and they’ve bought the rights. So of course it’s going to be fine. The tired, emotional part of my brain, however, is so mashed up I got motion sickness on the elevator in Sainsburys. No kidding.

But last night in my favourite pub, The Victory Inn at Towan Cross in Cornwall, an important aspect of my book was validated when conversation around the bar fell to a former soldier who was going badly off the rails. In so many ways they could have been talking about one of the two GIs in my book, Paxton.

Now when you tackle a subject like combat stress it’s important to get it right. I was lucky enough to be introduced to a former para turned fitness instructor who was prepared to tell me what he’d seen and heard from the soldiers under his care in Afghanistan after they came home from setting up Camp Bastion. The sense of isolation when separated from their unit on leave. The struggle returning to normal family life and relationships after all they’d experienced. How combat can scar a man in ways unseen. How fireworks are never the same again.

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Readers of Frost will be no strangers to Words for The Wounded, the charity set up by author and contributing editor Margaret Graham. The charity supports soldiers suffering from combat stress and I very much hope that I can do something with The Seahorse Summer that can help them in this work.

In the meantime, with the editing finished, what now? Feet up for a while? Not a chance… there’s a huge ‘to do’ list of tasks which have been swept to one side and too long ignored; a vast amount of marketing to be done – both in advance of The Seahorse Summer and for The Cheesemaker’s House and The Faerie Tree which have been sliding down the Kindle charts while I’ve been busy editing; and, of course, picking up the threads of my current manuscript again.

But as for today? I’m on the north Cornish coast and the sun is shining. Quite honestly, I think I deserve a little break.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

 

Best Endeavours Technical Best: Jane Cable On What Happens After You Sign That Digital Publishing Contract

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

TECHNICAL BEST

I feel as though I know every word of The Seahorse Summer off by heart. And that can’t be a good thing. My real battle with editing over a short period of time is coming to the manuscript fresh and able to concentrate on what’s actually on the page, not what I think is there.

It’s just as well I’m on the last lap now, the technical points which are often overlooked. None of them rocket science but mistakes which are all too easy to make and not so simple to spot: a ‘by’ for a ‘my’; a missing indefinite article; and the multiple perils (for me at least) of punctuating dialogue. Yes, I could leave that to the proof reader but I’d like to submit a manuscript which is as perfect as possible.

I have another task for this week too. Quite some months ago I was asked to judge the Autumn Writing competition for one of the better writing groups. The subject matter – A Ghost Story – poetry or prose – and now the entries are sitting in my inbox. To be honest they will be a welcome distraction.

Best Endeavours Technical Best: Jane Cable On What Happens After You Sign That Digital Publishing Contract writing, amwriting, publishing

Most helpfully the group’s website gives a critique guide which can double as a framework when editing your own manuscript and for anyone embarking on the process I thought it would be useful to summarise:

Plot
Is the plot believable? Is it too fast or too slow? Too simple or too complex?

Characters
Too many characters or too few? Are they real people, or flat cutouts? Is it easy to confuse one with another?

Setting
Too many locations or too few? Too much description or too little?

Dialogue
Too much or too little? Do the characters have different voices? Are their words believable?

Viewpoint
Do we stay in one viewpoint, or change? Does the chosen viewpoint work?

Ending
Is the ending too sudden or too slow? Does it follow logically from the story? Does it leave the reader satisfied?

Technical Points
Are there errors in grammar, spelling, layout or punctuation? Are there factual mistakes?

Having some sort of structure helps you to step back from your own work and see it more as others do. Not an easy task, by any means, but an essential part of the writing process. If you don’t belong to a writers’ group you may well have completed your manuscript in glorious isolation. If you aren’t against a deadline, put it down for a few weeks, read something else, get out into the real world for a while so you come back to it fresh.

At the very least, pick up a few ghost stories and settle down with a cup of tea to enjoy them.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

A Day in the Life of Camilla Grebe – author of The Ice Beneath Her

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Frost is delighted Camilla has found the time to write A Day in the Life for our readers. Her books is excellent, and her advice to aspiring writers, is too. Read on.

a-day-in-the-life-of-camilla-grebe-author-of-the-ice-beneath-herI’m equally fascinated and amused by the misconceptions about life as a writer. You know, all the talk about creative anxiety, the booze and the glamorous lifestyle. To be honest, my life is nothing like that, although I consider myself extremely privileged to be able to work with what I love. And yes, I get to travel a lot and meet really cool people.

As a mother-of-two (and a dog owner), I wake up quite early to prepare breakfast and walk my nine-year-old Dalmatian, Ella. We live by the sea in downtown Stockholm – a beautiful location. As we walk pass the old ships we often stop for a coffee on one of the piers and watch people (me) and bark at dogs (Ella).

I mostly work from home, although I sometimes visit the Royal Library to write, surrounded by thousands of books – the library’s collection includes all works published in Sweden since 1661.

Before lunch I’ll go for a quick run or hit the gym – sitting in front of a computer all day can be really tough on your neck and back, so I need to work out. Also, I’ve discovered that the best way to solve a creative problem is to go for a run, as it really clears your thoughts.

I usually have lunch with a friend. Writing is solitary work, so I need to socialize during lunch or dinner, or else I fear I might turn into a hermit.

After lunch I spend another four to five hours working. Apart from the actual writing, I work on plots and do research into all kinds of strange subjects. For The Ice Beneath Her

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I talked to a medical examiner about beheading (!), read articles on Inuit mythology and had a long e-mail correspondence with a man in Greenland to find out exactly how one would dig a grave when the ground is frozen solid. If someone should overhear me on the phone when I did research, chances are they’d think I’m a serial killer.

I have dinner with my family and always end up watching TV on the sofa afterwards. I’m a big fan of British and Scandinavian crime series and movies. If someone disturbs me in the middle of a movie, I’ll calmly explain that, hey, I’m working, not just relaxing in the sofa (since I need to watch TV in order to be a good writer!).

It is, at least partly, true.

Before I go to sleep I always read for an hour or two in bed. When it comes to books, I don’t exclusively focus on crime. I try to read different genres – everything from historical novels to horror and biographies. In fact, that would be my best advice to anyone who wants to become a writer: Read a lot. Read all kinds of books, good ones and bad. And learn to tell the difference.
The Ice Beneath Her is available now. Published  by Zaffre at £12.99  E-book available.