Frost has been reviewing the Little Angels range at Asda. It comes with the Mumsnet stamp of approval so we had high expectations. Thankfully we were not let down. The Sensitive Cotton Soft Baby Wipes are fragrance free and suitable to use from day one, even on eczema prone skin. The Head to Toe Wash is just as great and gentle. It has a no tears formula and is paediatrician approved. Little Angels Baby Powder soaks up excess moisture and prevents chapping and the Comfort Dry Nappies are super soft and delicate. The nappies give up to 12 hours of dryness. We were impressed with the entire range. The products are just as good as any leading brand but are not as expensive. Mums and dads, head to Asda.com.
Mums looking for the very best for their little angels need look no further than Asda’s Little Angels own brand baby range, which now comes complete with a seal of approval from the very best judges of all: other real-life mums.
That’s right: over 100 products in the Little Angels range have been tested and endorsed by users of Mumsnet – the UK’s largest network for parents.
The highly-praised range spans everything needed for a baby’s routine, including nappies, wipes, toiletries and snacks and features exciting new products, formulas and packaging.
And now, having partnered with Mumsnet, mums can rest assured that every product they buy with the ‘Quality Approved by Mumsnet’ logo has gone through a vigorous testing process from a panel of mums just like them, before hitting the shelves.
The hugely popular Little Angels nappy range, the best selling own-label nappy brand in the UK, has seen a major revamp to become the only baby brand to offer mums a complete nappy journey for their baby from newborn to potty training. The super soft and absorbent Newborn, Comfort Dry and Supreme Protection nappies have all received the Mumsnet seal of approval and now, Little Angels have also added Swim Pants (£3) and Potty Training Pants (£4.50)to its already extensive offering.
All economy packs are available in the popular 3 for £12 offer and what’s more, the Comfort Dry, Supreme Protection and Newborn ranges feature a unique size guide on the back of the pack to help mums understand when to move up a size, so you can wave goodbye to leaky nappies! And the colour coded size guide makes it easier for mums to pick out the right size on the shelf.
A new innovation for the Little Angels Newborn range is DreamSkin® technology (£4.50) – new to the market and available at Asda. The unique DreamSkin® technology is designed to help soothe and protect even the most delicate skin, making it perfect for those little ones prone to eczema.
The extensive range of Little Angels wipes now contain thicker yet softer embossed towels, designed to help mum cleanse baby with ease. The premium Extra Care, Extra Protect and Extra Sensitive Wipes (all £1 each or 4 for £3)provide the very best protection against nappy rash by working with the skin naturals defenses, leaving delicate skin silky soft and protected.
All of the Little Angels toiletries, from nappy change and bath time right through to bedtime have secured a big thumbs up from Mumsnet users, and new to the range is the Vapour Bath (£1 or 3 for £2.50), featuring a eucalyptus and menthol fragrance to help sooth baby and comfort little noses. As part of the re-design, the popular Baby Powder(£1.35) now features a newly-improved ergonomic bottle design, making it easier to handle whilst still featuring the same great formulation and value for money.
When it comes to feeding, the Little Angels nutritious and organic snack food range, from Organic Puffs (67p) to Oaty Bars (£1.99), has also been ‘Quality Approved by Mumsnet’, including a brand new Baby Biscotti (£1.19)product suitable from seven months. Available in three flavours – plain, apple and banana – the biscotti are completely organic, with ‘no nasties’ and added calcium and vitamin B1.
Lauren Venters, Category Planner for Baby at Asda comments: “The world of babies can be a daunting place with a variety of brands, hundreds of products to choose from and, quite often, conflicting advice. We know that mums really value the opinions, recommendations and first-hand experiences given to them from other mums and we’re so confident in our Little Angels range that we decided to put it to the test with the harshest critics of all – a panel of Mumsnet mums – and we’re thrilled they passed the test! Having that stamp of approval across the range, should hopefully give mums peace of mind that they’ve made the right choice, leaving more time to enjoy motherhood.”
Justine Roberts, Founder & Chief Executive at Mumsnet comments: “Mumsnet users have really put the LittleAngels range through its paces, testing the products in busy, real-life family homes up and down the UK. Our users value each other’s recommendations highly and place a lot of trust in them, so we’re pleased to have the opportunity to extend this special mark of approval to some products in the Little Angels range, and hope that the wisdom of the Mumsnet crowd will benefit other parents”