Tag Archives: Barbara Copperthwaite

THE BUSINESS OF BOOKS: FROM PITCH TO PUBLICATION

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Jane Cable picks up a good book.

Doubts happen to every writer, at every level. For me, at this precise moment, it’s about whether I’ve written the right book. It’s a book I wanted to write, with characters I’m passionate about and a story I believe in, but as I begin the submission process the doubts have set in.

As ever, it was a writer friend who gave me a helping hand out of the hole I was rapidly digging for myself. Take a bow, Barbara Copperthwaite, for recommending an excellent book; From Pitch to Publication by the late, great literary agent Carole Blake. Barbara credits reading the book with helping her to land her agent and publishing deal. “Turns out I was doing it all wrong,” she told me. And because I know ‘all wrong’ was nothing to do with the quality of her writing, I downloaded the book straight away.

It isn’t a book you read cover to cover – you keep it by your side and refer to different chapters at different stages of your life as a writer of commercial fiction. And some of the advice seems just a tiny bit dated, written as it was in the days (not that long ago) before direct submission and digital only publishers became major players in the market. But the first chapter alone gave me plenty to think about.

 

So, what have I learnt from this wonderful tome?

What is the right book?

The very first pages start with the question that had been haunting me. And answered it from a very commercial angle. Yes, write what moves you but with an eye on the eventual market. Trends are impossible to spot but there are certain aspects of a novel you can build in from the start which will help it appeal to publishers; for example the right well-researched location, the right choice of profession for your protagonists. Both need a touch of glamour – or at least desirability. Keep the word ‘aspirational’ in mind and you can’t go far wrong.
Follow your genre’s rules

Genre is massively important in commercial fiction terms and you need to understand the rules of your genre inside out. To do that you need to read a lot of it. While your idea and your voice need to be sparkling and original, your story needs to meet your readers’ expectations. Romances have to end HEA or HFN (happily ever after or happy for now). Every genre has its optimum length. But never, ever, pick a subject because you think it’s going to be the next best thing – your lack of passion for it will show in your writing.
There is a checklist… a magical checklist

I’m not going to give the whole game away, because that wouldn’t be fair and if you’re serious about a career as a commercial writer then you need to buy this book. But here are just a few of the items on it which seemed most important to me:

Is the world where the novel is set one in which readers will want to spend time even before they have come to know the characters?

Is my central character fully developed and someone readers can readily identify with?

Are my plot strands so overly complicated that readers will get confused?

Can I sum up my storyline in one sentence?

 

And finally, the magical triangle

This had never entered my head but it makes the most sense of all. As a writer you need to be able to build and control the relationship not only between writer and character, but between writer and reader – and reader and character. Not just for one book, but in a way that will forge a lengthy career. It’s a huge question but one, as writers, we really need to ask.

 

From Pitch to Publication by Carole Blake is published by Macmillan

BUSINESS OF BOOKS: CLASS OF 2017 – Jane Cable considers the big lessons

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Some writers consider their calling a business from day one – to others it comes as a complete surprise. But asking them to think about it has come up with some real pearls of wisdom we can all share.

On finding time to write:

“I’ve found the trick is to stay focused on the current work in progress while trying to fit all other aspects of my writing around it – and remembering to stop and eat occasionally. I can recommend writing retreats where I find working whilst gazing out to sea from my desk can be a welcome rest from my desk at home!” Elaine Everest

“I have the same commitments as everybody else. I’ve had to be very disciplined and make time to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to. When I’m working under deadline… I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning.” Nikki Moore

On marketing:

“Networking with fellow authors and bloggers, and interacting with readers is so important. It builds relationships, and ultimately I believe that the business of books is about people.” Barbara Copperthwaite

“While I don’t normally spend much on book marketing, I did engage a publicist for my second novel. That probably helped get it into bookstores. It certainly spared me a lot of time and footwork.” Carol Cooper

On running a business:

“I always remember my dad telling me that a new business takes an average of two years to make a profit. I went into self-publishing my books with that in the back of my mind, and very much thinking of it as an entrepreneurial venture. I ensured I had enough money behind me to survive for two years without making any profit at all.” Barbara Copperthwaite

“It’s only recently I’ve converted my way of thinking to writing as a business, so I’m learning and in the process of developing the business model… In its simplest form: keep writing, keep engaging, and keep building my readership.” Laura E James

On diversification:

“I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks but they all give me an opportunity to sell paperback copies and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk.” Sally Jenkins

“I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course.” Heidi Swain

And the final word:

“Keep writing. Be flexible. Be aware of the market. Be dedicated.” Karen King

In 2018 The Business of Books is running a new regular feature on best advice from authors and publishing professionals so there will be plenty more great ideas from the world of words.

 

 

 

 

 

 

 

Find out more about the authors featured above at:
http://www.romanticnovelistsassociation.org/about/author/elaine_everest
 https://nikkimooreauthor.wordpress.com/
https://www.barbaracopperthwaite.com/
http://www.drcarolcooper.com/
http://www.lauraejames.co.uk/
https://sally-jenkins.com/
http://heidiswain.blogspot.co.uk/
http://www.karenking.net/

The Business of Books: Jane Cable Gets Distracted But Finds She is Not Alone

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Jane Cable gets distracted but finds she is not alone

It’s a small miracle you are reading this article at all, to be honest – and great credit to writer friends who have rallied around to provide me with some content. The thing is, last week I moved house. Long distance and for the first time in over twenty years. Not only did time become an issue, but the mental effort turned my brain into a huge mass of Cornish clotted cream.

I am not the only author suffering from a life event at the moment. Frost’s own Margaret Graham has been in the wars but in typical fashion is seeing the positive: “Falling into a wall recently and breaking my shoulder not only put one hand out of use but a whole brain, it seems to me. I feel that actually giving it a rest is probably not a bad thing. You will find that creativity is better for a bit of a holiday.”

Writer of historical fiction, Rosemary Noble, is also good at seeing the upside of potentially distracting events. “Sometimes you can avoid the stress by burying yourself in writing. I’m thinking of trying to sell my mother’s flat to pay for her care home. The only way I got through that 12 months was writing,” she told me.

There are some everyday distractions which make the list too. Day jobs (most writers have them), family commitments, lack of sleep, paying the bills – even social media – all sap creative energy. Sometimes the good things do as well. Ghost writer and freelance wordsmith Sue Kelso Ryan cited her dog as the biggest culprit – and it was a great excuse to use her lovely picture as well.

Which just goes to show that good things interrupt our writing too. “Having twins,” says media medic and women’s fiction author Carol Cooper. “That knocked writing on the head for a few months. And illness/surgery. You resent having to rest or slow down because it stops you writing.” Although she did manage to create a top-selling practical parenting guide about her experiences once she was able to find the time.

Crises involving other family members which hit without warning seem to have the biggest effect, as fantasy & romance writer and brand strategist Amy Tipper-Hale has just found out: “My boyfriend breaking his leg in Milan after being run over by a motorcyclist, and me having to fly over to be with him so he wasn’t entirely stranded…I thought I’d have plenty of time to write, but it ended up being stressful and exhausting – my mind all over the place, and not a single word written…except this.” Luckily the patient is now at home – and hopefully Amy will get back to writing again soon too.

As for me, now I have unpacked my desk and settled it into its new location, I need to have a plan. I’ve been sitting on the edit notes for my current manuscript for a month or so and my brain is just starting to tick over them. And one thing this house move is meant to achieve is more time to write. Fingers crossed I can make it happen.

As well as those mentioned above, my thanks also go to Barbara Copperthwaite, Victoria Cornwall, Morton S Gray, Wersha Bharadwa, Carol Thomas and Clare Ruel for their contributions.

 

 

Business of Books: Jane Cable talks to Barbara Copperthwaite, Bookouture’s latest best-selling author

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Business of Books: Planning for successJane Cable talks to Barbara Copperthwaite, Bookouture’s latest best-selling author

How much of your working life does the business of books take up?

It’s almost a 50/50 split. A huge part of the business of books is social media activity. Networking with fellow authors and bloggers, and interacting with readers is so important. It builds relationships, and ultimately I believe that the business of books is about people. Marketing takes up a huge chunk of time, be it generating original content for your own website and blog (I have both, as I find they service slightly different purposes and appeal to different people) or writing guest posts for others to use. Of course, the rest of the time is spend actually writing the books!

 

What’s your business model to earn a living from writing?

I always remember my dad telling me that a new business takes an average of two years to make a profit. I went into self-publishing my books with that in the back of my mind, and very much thinking of it as an entrepreneurial venture. I ensured I had enough money behind me to survive for two years without making any profit at all. It’s been tough, but I had a three-year plan in mind – self-publish for two years, make a name for myself, make contacts, then get a publishing deal.

I was stupidly naïve though. I’d never had a Twitter or Facebook account, and no clue that book reviewers even existed online, let alone had such huge influence. Despite that, my first book, Invisible, became a genre bestseller on Amazon. Flowers For The Dead, my second novel, built on that success, becoming not just a genre bestseller but a bestseller, proper – largely because I had by then built up a small but genuine following on social media. Incidentally, for those who dismiss social media as unimportant, you are missing its point. It is not about shouting continually about how great your book is and why people must buy it. It’s about genuinely engaging with people.

All of this begs the question: if I was doing so well, why did I want a publishing deal? Because I know enough about business to realise I am not a natural business person. I have the knowledge and drive to get me so far, but I’m not capable of pushing myself to the next level. The most successful self-published authors I know are not just brilliant writers, but brilliant business people, too. They are great with numbers, marketing, and all manner of other things. I’m not – I’m a writer. Of all the publishers, the one that appealed most to me was Bookouture, a digital only publisher that is growing quickly, has a reputation for picking winners, and is really making waves in the industry (so much so that they were recently acquired by Hachette). I was lucky enough to be taken on by them after submitting my third novel, The Darkest Lies.

I have to add that the fact everything in my three-year plan has actually happened has taken me hugely by surprise, as I honestly thought it was probably a pipe dream.

 

What do you write and what do you consider to be your major successes?

 

I write psychological thrillers with a dark edge. I like to explore how ordinary people cope when they find themselves in extraordinary circumstances, what can push someone to kill, how a person can be manipulated without them realizing it. I always say that I write ‘whydunits’ rather than ‘whodunits’.

 

My major successes don’t necessarily have anything to do with selling a lot of books. It might sound cheesy, but every single time someone tells me they’ve enjoyed one of my books, is a success. Becoming a bestseller for the first time was absolutely incredible, as was being signed by my agent, and being offered my book deal (there was a lot of shouting and jumping up and down in excitement when I got that email!). Beating Lee Child to be chosen as the Sunday Mirror’s Choice Read was definitely a feather in my cap – little old indie author me, beating a multi-million selling, global author. Being contacted by a number of women who have told me how realistic my portrayal of an emotionally abusive relationship is in Invisible. All those things mean the world to me. They are the sort of thing I used to day dream about, and hoped might happen, but never dared believe they would. In which case, fact that my dreams are coming true has to be my biggest success.

Tell me about your latest project.

The Darkest Lies has just been published. When teenager Beth Oak is found beaten almost to the point of death, her mother, Melanie is determined to find the attacker. Someone in the village must have seen something. Why won’t they talk?

I’ve just finished writing a psychological thriller set within a seemingly normal family in the run up to Christmas. As the festive day draws closer, tension grows towards an explosive ending where nothing is as it seems. That will be out in September.

And, because I like to keep busy, I’ve just started a novel featuring a journalist who finds herself drawn reluctantly into investigating a serial killer who seems to be linked to her.

 

Barbara Copperthwaite is the best-selling author of psychological thrillers Invisible, Flowers For The Dead, and The Darkest Lies. Her first two novels were self-published, and she has now signed with Bookouture, an imprint of Hachette. When not writing, she likes to hide behind a camera and photograph wildlife.