Tag Archives: beach

Boux Avenue Summer Launch Pool Party In The Heart Of Mayfair … A Night Of Blinis And Bikinis

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Lingerie, swimwear and nightwear brand Boux Avenue and business owner Theo Paphitis, celebrated their Summer Launch in style last week at the Haymarket Hotel in Mayfair.
 Celebrities including Vogue Williams, Ola Jordan, Rebecca Ferguson and many more enjoyed ‘Boux on the Beach’ cocktails by the beautiful candle lit pool, whilst listening to summer beats by DJs Charlotte De Carle and Becca Dudley.
The brand’s gorgeous summer collection was showcased at the party, which included their beautiful swimwear collection featuring key trends for the season including neon tones, cutesy florals and beach-ready tropical prints plus cover ups to match.
Guests were also treated to an exclusive preview of the brands new Summer TV ad, which is set to be aired this April.

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Celebrity guests included Chloe Lewis, Lauren Goodger, ex Big Brother’s Bit On Side presenter AJ Odudu, Lilah Parsons, Ashley James, Rebecca Ferguson and Brian McFadden’s wife, Vogue Williams,

Made In Chelsea’s Ollie Locke arrived with girlfriend Catherine Louise Radford.

Charlotte de Carle, Lizzie Cundy, Hatty Keane and Scottish R&B singer Tallia Storm looked thrilled with their Boux Avenue gift bags.

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So, what can we expect from Boux Avenue this spring and summer?

From flattering tankinis to stylish kaftans, head off
to your dream destination with the latest styles from
the Boux Avenue swimwear collection. Their bikinis are holiday
must-haves, from halter necks and multiways to
bandeaus in prints that sizzle, you’re sure to be spoilt
for choice. Their cup-sized bikinis in 32A-40G (B cups
start with 28 underbands), and many DD+ swimwear
styles will have you dreaming of the beach in no time.

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Bikinis tankinis seven One ten three two

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About Boux Avenue…

Boux Avenue is a sparkling new lingerie brand that you can find online and at 24 stores across the country.

Born out of a love for lingerie, nightwear, swimwear and all things romantic, with a desire to bring traditional service, superior fit and outstanding quality to a modern and beautiful setting, Boux Avenue is a luxurious shopping haven.

With an unrivalled eye for detail, passion for gorgeousness and design flair that will bring romance, seduction and a little slice of style to your boudoir, Boux Avenue aims to make love happen with an aspirational blend of nostalgic and contemporary design.

Boux Avenue is inclusive and for everybody, no matter what your age, size or style, creating irresistible lingerie and nightwear that will compel the desire to look, touch, feel and of course, wear.

www.bouxavenue.com

@BouxAvenue

About the Haymarket Hotel, Mayfair…

Housed in a smart Regency building, this ritzy boutique hotel puts you in the heart of London’s theatre-land. It’s a 5-minute walk to Charing Cross or Piccadilly Circus, giving you a choice of Tube lines. The flagship stores along Regent Street are all within a mile.
Art on your doorstep
You’ll be just a few blocks from the National Gallery at Trafalgar Square, and a 15-minute stroll from both the Royal Academy and the Courtauld Gallery. Need a rest? Rent a deck chair at nearby St James’s Park.
Making an impression
Guests at Haymarket Hotel rave about pretty much everything, from the staff and impeccable 24-hour room service to the chic fabrics and furniture. You can enjoy a drink by the glamorous pool, from the library’s honor bar, or in trendy Brumus Bar & Restaurant.
Comfy beds and linens
Rooms and suites are stylish, spacious, and quiet (windows are double glazed). Guests love the comfy beds, Frette linens, and bespoke Miller Harris toiletries. On the entertainment front, you’ll have free WiFi, a flat-screen LCD TV, an iPod dock, and a DVD/CD player.

 

Inspired by the Olympics? Try a Sports Holiday in Lanzarote!

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Nicknamed ‘Europe’s Hawaii’, Lanzarote is blessed with strong Atlantic winds and year round warm waters– the perfect combination for activity based breaks. Lanzarote holidays are just a four hour flight from London and boast a combination of long sandy beaches and sheltered bays. With the Olympics fast approaching everyone is a little bit more conscious about being healthy so why not incorporate it into your annual summer holiday?

 

Surfing

 

Lanzarote is one of Europe’s top surfing destinations. In summer the waves can reach heights of 4ft and in winter they’re even bigger. Experienced surfers head for the northern and north eastern shores of Lanzarote. The beaches near Jameos Del Agua are particularly popular, the waves break across a volcanic reef and shouldn’t be tackled by beginners. Famara’s award winning beach is another top spot. This large bay has consistent conditions and enough space for both beginners and experts.

 

Whether you’re a first timer or if you want to improve your skills, there are plenty of surf schools on the island, such as Surf School Lanzarote. You can rent boards and equipment from any places from around €10 a day.

 

Windsurfing

 

Lanzarote is also ideal for windsurfing. In fact, it is so good that Costa Teguise regularly plays host to the PWA World Windsurfing Championships. Both beginners and experts can windsurf in Lanzarote, although beginners are advised avoid the afternoons when the wind gets really strong. Afternoon windsurfing really is just for the experienced, especially in May, June, July and August when conditions are at their best.

 

If you’ve never windsurfed before or you want to improve your technique, then there are a number of schools and board rental outlets on Lanzarote. Head for Playa Blanca, Tias, or Las Cucharas. Companies like Windsurf Paradise can rent boards and provide tuition.

 

Kite Surfing

 

Lanzarote’s Atlantic swells and winds are perfect for kite surfing. Popular locations include Playa Honda, near the airport, and Matagorda, north of Puerto del Carmen, although Famara Beach is the most famous location for kite surfing. There are a number of operators who rent to equipment or run courses, including Surf and Kite Lanzarote in Famara.

 

Diving

 

Lanzarote’s Atlantic waters are home to some stunning underwater scenery. Add to that visibility of 20 meters and an average year-round temperature of between 17 and 22 degrees and it’s easy to understand why diving is so popular here. There are a number of PADI registered dive operations on the island, including The Dive Shop Lanzarote and Manta Diving Lanzarote. The south and south eastern coasts are particularly good for diving as the waters are calmer. Underwater treats include wrecks, volcanic caves and the man-made reef at Puerto del Carmen

 

When it comes to action and adventure in the water it doesn’t get much better than holidays to Lanzarote. Whether you fancy surfing, kite surfing, windsurfing or diving, there’s something for every level of experience.

Slim shark or curvy mermaid? Dressing for your shape on the beach By Lizzy Pudner

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Slim shark or curvy mermaid? Dressing for your shape on the beach

 

By Lizzy Pudner, Marketing Director at StarBlu luxury resort wear

 

Whether it’s in Cornwall or California lots of us will be seeking out sunny beach destinations this year. But revealing a body that’s been hidden away from the sun’s rays for months is a pretty daunting prospect even for the most honed and toned women. The good news is that you don’t have to resemble a tanned Swimsuit Illustrated model to look beautiful, or most importantly to feel confident on the beach.

To start with, get familiar with your basic body shape and then think about which bits you want to flaunt and which you’d rather cover up.

We all fit roughly into these categories – sporty or ‘shark’ (think Kate Hudson’s boyish and lean shape), hourglass, the mermaid in beach fashion terms (a curvy Kim Kardashian type), or more pear-shaped, ‘the shrimp’, smaller up top but with a rounded bottom (like Rihanna). The good news is there’s a bikini or swimsuit to suit every shape.

If you’re a slim shark…

Sporty, athletic shapes or ‘lean columns’ as they are sometimes known, can wear most things but need to create curves and accentuate the bust, so a horizontal print bikini with stripes or colourful detailing works best. Bikinis that have padding in the bust are a must to create a softer, more feminine shape (which is flattering in photos too).

 

When you want a bit more cover or dignity, a feminine, floaty maxi dress softens the lean look. Equally, the new big thing in resort wear for 2012, the beach jumpsuit softens those angular lines by pulling in at the waist but giving added volume at the bust.

 

If you’re a shrimp…

A pear-shaped or triangular body shape should accentuate the top half of the body, so chose swimwear that emphasizes the bust and minimizes the bottom and hips. Anything bold or patterned on the top is good, which is handy as this season is all about strong colours and striking patterns. A colourful tankini will also draw the eye to the top half. Team our swimwear with a cover-up like our Tuscany kaftan which with its structured A-line cut is perfect to hide the less than perfect bits!

 

If you’re a mermaid…

Neat hourglass figures are the most balanced of the body shapes.

Mermaids tend to have great waists so show them off in bikinis. If you’re big up top, a halterneck bikini is good for hoisting you up and giving support and definition to the bust.

Mad Men style structured all in one swimming costumes also look very sexy on an hourglass shape.

And when the sun goes down try a becoming, low cut maxi dress that goes in at the waist but shows off a great bust.

Photo by Alaskan Dude.