It’s the biggest launch since Glee. 
With zingy one-liners and two talented actresses in the lead roles, E4’s brand new smash hit US comedy 2 Broke Girls launched on E4 drawing an average audience of 1.1m, more than doubling the 2012 slot average of 443k.
The programme attracted the biggest overnight audience so far this year on E4, after The Big Bang Theory and the largest audience for a new title on the channel since Glee in 2010.
Between 21.00 and 21.30, E4 drew the biggest 16-34 share across all channels and was the top digital channel for individuals in both the slot and peak time (17.30-00.00). The channel also drew its second highest daily and peak share YTD for individuals and 16-34s.
Big Bang Theory continues to be a hit and drew its 3rd and 4th highest overnight audiences of 2012.