Travel thoughts: Christmas markets

I lived in France for ten years where the Christmas hype started much later and was much more low key. So for me, the Christmas markets signify the beginning of the festive period. Being cocooned by the closeness of the beautifully decorated stalls, almost suffocated by the homely aroma of vin chaud and heartened by the promise of melted cheese on bread, was an event worth attending even if I didn’t have a shopping agenda.

A tradition which originated in Germany in the late middle ages to mark the four weeks of Advent, the popularity of the Christmas market soon filtered through Europe to Switzerland, France, Italy and Spain. Surprisingly, even though local markets have occupied a place on the town squares of England for many years, the extravagant English Christmas fayres of the past didn’t return to our cities until the 1990s. Banned by the puritan leaders of Cromwell’s reign for being, an icon of a wasteful festival that threatened Christian beliefs and encouraged immoral activities, Christmas markets in all their glory took a long time to re-emerge. Festive products and foodstuffs eventually found their way back onto the English market stalls in the Victorian era. And thankfully now the dedicated Christmas markets of the past are once again popping up all over the country offering an abundance of tempting treats handmade gifts and a chance to meet the maker.

More popular than ever, festive markets are now regular events in the larger cities of Scotland (Edinburgh & Glasgow), Wales (Cardiff ) and England (London, Manchester, Leeds & Birmingham). Smaller towns and country estates have also eagerly adopted the unique yuletide shopping opportunity. York, Bath and Blenheim Palace are amongst the most popular heritage sites to make use of their elegant architecture as backdrops for complex projections, spectacular light manifestations and laser displays to wow the shoppers as they browse the stalls for festive goodies.

 

christmas treats

 

The best Christmas markets still take place within the leading countries of Europe. Cultural styles dominate the handcrafted objects on sale, varying the design of the jewellery, ceramics, and toys from region to region. The geographical differences don’t stop there, the choirs, the minstrels and vibrancy of the dancers who entertain the crowds all vary dramatically too.

Stuttgart, Frankfurt and Nuremberg still attract the highest numbers of visitors every year and are the biggest Christmas markets. Hot Bratwurst and gallons of beer are amongst the tempting treats at the german street stalls. Further east, roasted hams and hot sugar-coated cake entices shoppers to the markets in Prague. In Bologna, it’s festive nougat made with almonds and honey that is a winner with the crowds. However diverse the flavours may be, there is always one tempting aroma that dominates – roasted chestnuts. And just writing about it is putting me in the festive mood, which reminds me, I must buy some more cinnamon!

 

Christmas treats

The Waterway Girls by Milly Adams

The_Waterway_Girls_Milly_Adams

I’m always delighted when the latest novel from Milly Adams arrives on my desk and happy to say her latest, The Waterway Girls, did not disappoint. More than that, I discovered that this is the start of a series which follows the unsung heroes who spent the war on the canals.

It is October, 1943 and nineteen year-old Polly Holmes is leaving bombed out London to join the war effort on Britain’s canals.

She boards the Marigold in the pouring rain and soon discovers she has plenty to contend with. Not least her fellow crew: strong and impetuous Verity, and seasoned skipper Bet.

With Polly’s sweetheart away fighting in the RAF and her beloved brother killed in action, there is plenty of heartache to be healed on the waterway. And as Polly rolls up her sleeves and gets stuck into life on board the narrowboat she discovers new beginnings await amid the anguish of war.

What can I say? I was soon absorbed in life on the canal and the journey from London to Birmingham. Adams draws her characters so finely that I half expect to bump into them when I pop to the shops. Life on the canals was tough and relentless and the descriptions of how the canals and locks operated is described in such a way that gives the reader a glimpse into the life of the boaters, without being over technical and slowing the story down. But there is beauty there too, and we are able to see this through Polly’s eyes as she settles to the rhythm of the waterways.

There is such warmth and humanity in the writing  that it makes the characters and the setting leap from the page. Among the pages you’ll find romance, humour and ordinary people doing their best to survive and get along in extraordinary circumstances.

I’m so relieved that this isn’t the last we have heard of the Waterway Girls. I can’t wait to discover what lies ahead for Polly, Verity and Bet.

 

The Waterway Girls by Milly Adams is published by Arrow.

Price £5.99

Good Food Show – Birmingham NEC Review By Tracy Baines

This was my first trip to the BBC Good Food show but it was obvious from the outset that many of the clientele had been to previous events. In they poured, armed with substantial shopper trolleys and crates on wheels to depart much later with a hoard of goodies.

Photo-1Good_Food_Medfoods.

I’d accompanied my son and his wife who were working on the World Cheese Awards and was left in charge of my two year old grandson, Huxley. We arrived when it opened and were still there when it closed so I had a great overview of the general flow of the day (as well as sore feet).

Good Food Show  - Birmingham NEC                                                                      Tracy Baines2cheese

I wasn’t sure what I expected to find there, food obviously, and demonstrations, but it was so much more than that and I can see why people come back again and again. There was an entire warren of stands from the big names like Hotpoint and Stoves to small, individual family businesses launching new products.

Photo-3-Good_Food_Show_Phil_Vickery

As well as food you could also buy anything from a dining table and chairs to a bed, a massage chair and a Lexus should you be so inclined. There really was something for everyone. Many of the stalls though offered fantastic food and drink products. I never knew there were so many brands of gin and craft beer available. It was quite an eye opener.

Good Food Show  - Birmingham NEC   Tracy Baines4

I wandered up and down the aisles watching demonstrations of garlic graters and miracle mops, and enjoyed sampling everything from sausages to ice cream. You could purchase a new set of pans and something to clean them with if you burnt them. It was a great place to buy Christmas presents and I was particularly taken with the 50s style aprons at The Sunday Girl Company. Fabulously fun aprons for mother and daughter – and Grandma!

Good Food Show  - Birmingham NEC   Tracy Baines5

And of course, you could take out a subscription to Good Food magazine.

If you were to overindulge your credit card Guide Dogs for the Blind offered a shop and drop service to offload your haul to save carrying it around. They were one of many charities represented in the show.

Many of the demonstration areas were ongoing so you could drift around from one to another. Phil Vickery, Lisa Faulkner and Lorraine Pascal all took to the various stages on the first day and Mary Berry, Paul Hollywood and the Hairy Bikers were appearing over the weekend.

Photo_6_Good_Food_Hairy_Bikers.

The best time to go is early when it first begins or late afternoon when the crowds have gone and people are drifting away anxious to avoid the traffic. It was easier to access the stands and you had more time to chat to the exhibitors about their products – and taste them of course.

If you haven’t been to the NEC before it’s a great venue, easy to park with frequent shuttle buses to

​ and from​

the exhibition centre. For those with mobility scooters and wheelchairs and yes, baby buggies, it was easy to get in and out of doors and facilities.

Various Good Food events are held around the country for most of the year so if you do go along be prepared: take a trolley and a credit card.

www.bbcgoodfoodshow.com

 

 

Win Tickets To The Baby Show And a Gorgeous Loveyush Nursing Scarf

Win Tickets To The Baby Show And a Gorgeous Loveyush Nursing ScarfFrost Magazine is five years old and to celebrate we have teamed up with The Baby Show to giveaway some tickets and a gorgeous Loveyush Nursing Scarf.

The Baby Show with Made for Mums, the UK’s leading pregnancy and parenting event, will be returning to Birmingham NEC from 15th-17th May 2015.  With fun for all the family, this is a great event for young families to attend with children’s entertainment as well as a crèche and soft play area all included.  The Show, now in its 13th year, will be showcasing the very best baby and infant essentials alongside innovative and exciting, not-on the high street brands with amazing discounts exclusively for visitors.

Win Tickets To The Baby Show And a Gorgeous Loveyush Nursing Scarf  competition

Standard tickets are priced at £20 and we have 3 pairs to give away…

If that’s not enough 1 lucky winner will also receive a gorgeous nursing scarf from exhibitor, Loveyush, worth £34.79

This nursing scarf provides a practical solution for discreet breastfeeding whilst also being a stylish scarf.  Easy to wear and put on with just one hand. Provides full coverage for completely discreet breast-feeding. The trendy design adds an elegant touch to any outfit. It can also be used as a sunshade for car-seat or a pram. The pure cotton loosely woven fabric makes it breathable and light. It’s also reversible with a different pattern on each side.

win, competition, baby show, baby, mommy, mum, blog, blogger, giveaway Win Tickets To The Baby Show And a Gorgeous Loveyush, Nursing Scarf

Enter now for your chance of winning this fantastic prize, follow @Frostmag on Twitter or Instagram, or like us on Facebook. Alternatively, sign up to our newsletter. Or subscribe to Frost Magazine TV on YouTube here: http://t.co/9etf8j0kkz.Then comment below saying what you did. Competition finishes at the end of May.

Product Competition Terms & Conditions

No purchase necessary. Entrants must be aged 18 years or over. Competition is open to UK residents only.
Entry into this competition confirms your acceptance of these Terms and Conditions and your agreement to be bound by the decisions of The Baby Show.

Entry is strictly limited to one entry per person.  The winner will be notified by email or phone call once the competition closes. Depending on the winner the prize can either be collected at The Baby Show from the 20th to 22nd February 2015 or alternatively it can be posted to their chosen address. The winners will be selected at random from all the correct entries received before the closing date and time. All prizes must be accepted as offered. There can be no alternative awards, cash or otherwise.  There is no cash alternative to the stated prize. The Baby Show reserve the right to offer a similar prize, or a prize of equal or greater value, if the stated prize is unavailable.
Your data will be treated in confidence and will not be disclosed to third parties.

 

 

Win Tickets To The National Wedding Show Autumn 2014

London Earls Court 26th-28th September  |  Birmingham NEC 3rd-5th October

Manchester Central 11th -12th October

The UK’s biggest wedding show returns to London, Birmingham and Manchester this autumn. With exciting feature areas, a breath-taking Catwalk Show and over 250 experts specialising in everything from stunning dresses to sparkling accessories, exquisite flowers to mouth-watering cakes and exciting entertainment to idyllic venues, The National Wedding Show is the ultimate destination for shopping, inspiration and wedding planning.

Stephanie Allin at Courtyard Bridal Boutique

Stephanie Allin at Courtyard Bridal Boutique

Take a seat at the spectacular Catwalk Show, where the latest trends and wedding themes are brought to life, featuring the latest collections from the nation’s finest designers, boutiques and retailers including Justin Alexander, Timeless Couture, Ivory & Co, Qiana Bridal, Katya Katya Shehurina, Berketex, Eliza Jane Howell and many more.

With suave groomswear from the likes of Moss Bros, elegant mother of the bride attire from Nigel Rayment, stylish solutions for your bridesmaids and bridal hair and beauty inspiration, the Catwalk Show is an unmissable experience for your entire bridal party.

Young's Hire

Young’s Hire

Head to the Bridal, Boutique and Designer Areas, which together house the largest number of dresses under one roof! Browse and try on more dresses than you ever imagined, in spacious changing rooms with no appointments necessary.  With 1000s of styles to suit every shape, style and budget, you are sure to find the dress of your dreams.

Don’t miss the Big Day Top 10 Tips in the Wedding Theatre, where the show’s host of experts will share invaluable advice on styling, hair and beauty, planning and much more in an exciting countdown featuring demonstrations and makeovers live on stage.

Whether you are looking for your perfect bridal bouquet or a striking centrepiece, head to the Designer Flower Market to discover a spectrum of colours and beautiful blooms from the nation’s finest florists.

Shop ‘til your drop and meet the experts from your favourite high street brands including Moss Bros, John Lewis, Sandals, Thomas Cook, Debenhams, House of Fraser and Virgin Holidays, who will be on hand to help you with everything from creating your gift list to planning your perfect honeymoon.

Round off an exciting day in the Vintage Tea Room, where you can relax and unwind with a traditional cream tea, or head to The Champagne Bar and toast to future happiness with a glass of bubbly.

Enjoy the show in star style by bagging yourself VIP tickets. This exclusive experience includes fast track entrance, reserved seating at the Catwalk Show, unlimited access to the stylish VIP Lounge, a complimentary glass of bubbly and a goody bag full of beauty products to pamper yourself in the build up to your big day.

Frost Magazine has teamed up with The National Wedding Show to offer two tickets to lucky readers and their ‘plus one’ the chance to attend the year’s most prestigious wedding event, absolutely free!

To be in with a chance of winning these fabulous tickets, To win follow @Frostmag on Twitter or Instagram, or like us on Facebook. Alternatively, sign up to our newsletter. Or subscribe to Frost Magazine TV on YouTube here: http://t.co/9etf8j0kkz. Then comment below saying what you did. Tickets are valid any day and are limited to one pair per winner.

 

For more information visit The National Wedding Show website www.nationalweddingshow.co.uk

Don’t worry, if you are not a lucky winner, you can still book in advance and save £3 off the door price*. To book, visit www.nationalweddingshow.co.uk or call the ticket hotline on 0844 874 0486. Bring a group of four or more and take advantage on our fantastic group savings.

*Advance ticket prices revert to the on the door price of £18 at midnight the day before opening

Autumn 2014 Diary Dates –

London Earls Court – 26th-28th September/ Birmingham NEC – 3rd-5th October

Manchester Central – 11th -12th October

For more information visit The National Wedding Show website www.nationalweddingshow.co.uk

Facebook – www.facebook.com/nationalweddingshow

Twitter – @nationalwedding / #TNWS

Instagram – thenationalweddingshow

Competition end date is June 14th.

Survey Reveals Men Are Healthier Than Women

Men are healthier and happier than women in general according to a new survey. 

battle of the sexes

Health and Happiness, a nationwide study of 2,000 men and women found that men reported a higher rate of happiness when it came to their weight, shape, appearance, and the way they are perceived by others (55%). Women, on the other hand, were more self-conscious and slightly less satisfied with their happiness levels at around 49%. Women are also much more likely to try dieting (71%) compared to men (47%).

Men don’t feel stressed as often either. Almost 60% of male respondents said they only felt stressed once a month, whereas 60% of women said they felt anxious once a week or more.
Over 70% of men also claim they rarely felt depressed or had mood swings, compared to half of women (50%) who admitted to feeling low or unhappy at least once a month, if not more.

Male respondents reported that they were less likely to have trouble sleeping at night – 51% said restless sleep occurred around once a week or more, compared to 60% of women.
Headaches, bloating or poor digestion were less of a problem among men. Almost half (49%) said they rarely got headaches, compared to 64% women who said they experienced them at least once a month or more. For 70% of men, bloating and poor digestion would only occur once a month or less, but almost half (43%) of women said it was a weekly or daily problem.
Men also reported higher satisfaction levels when it came to their professional lives, from job security (51%) and salary (45%) through to career prospects (46%) and overall finances (50%).

 

Londoners rate themselves the healthiest
Londoners rate their city the health capital of the UK, with 59 per cent of people describing themselves as ‘healthy’, the highest proportion in the UK and above the national average of 54 per cent.   The average units of alcohol consumed per week was relatively low at 5.5 units, compared to Manchester, which saw the highest average of 6.7 units. 79 per cent are non-smokers, and only 12 per cent classed themselves as regular smokers.  Londoners are also keen exercisers, with half doing at least 20 minutes of exercise twice a week or more. They have a high sleep average of 6.7 hours per night and get their serving of five a day an average of 3.16 times per week, compared to the lowest average of only 2.6 times a week in Belfast.

 

Sleep leads to happiness in Sheffield
Sheffield has been revealed as being home to the happiest residents, probably because they are most likely to get the right amount of sleep. 40 per cent said they get a healthy average of seven hours sleep per night, compared to the national average of 34 per cent. Under half (48 per cent) said they were only likely to experience difficulty sleeping once a month or less.  That might be why one in ten said they never feel stressed or anxious. They were also happiest  in the country with their  family life (75 per cent), where they live (66 per cent), shape and weight (54 per cent), and appearance (55 per cent), compared to their respective national averages of 69 per cent, 62 per cent, 52 per cent and 52 per cent.

 

Feeling glum in Brum
Birmingham was revealed as the unhappiest and most stressed city in the UK. The city had the highest number of smokers and its residents suffered the most ailments in the country.  Brummies had the lowest average when asked to rate their happiness in terms of their relationships (56 per cent), family lives (63 per cent) overall health (55 per cent) and their appearance (50 per cent), below the respective national averages of 60 per cent, 69 per cent, 60 per cent and 52 per cent.

 

Over 30% are smokers and the city has the second lowest quitting rate.  When it came to stress and anxiety, 62 per cent said they experienced one or the other once a week or more. Jobs were cited as the biggest cause of stress (31 per cent) closely followed by money (29 per cent). Brummies also suffer the most ailments, with 48 per cent experiencing bloating and poor digestion, 44 per cent having headaches, and 47 per cent complaining of low moods once a week or more. Nearly half (44 per cent) reported difficulty sleeping most nights.

 

Unhealthy but loved up in Belfast
Almost half (46 per cent) of respondents from Belfast described themselves as ‘unhealthy’ when asked to rate their current health status – the highest percentage in the country.  Over half (53 per cent) complain of difficulty sleeping once a week or more and one in ten say they get daily headaches. More than one in four (27 per cent) experience low moods or depression once a week or more, and 37 per cent admitted that they would only do 20 minute workout sessions once a month or less. They were also the least likely to get their portions of five-a-day each week.

 

Although Belfast had the fourth highest number of smokers in the UK, it also had the best quitting rate, with a quarter of people saying they have given up smoking – the highest in the country. They also came top of the poll when questioned about how happy they were in their relationships and love life, with an average happiness score of 67 per cent. They also reported the most satisfying sex lives, with an average happiness rating of 55 per cent – above the national average of 51 per cent.

 

Cardiff is the capital of cardio
People living in Cardiff are the exercise pros of the UK with over half (54 per cent) doing at least 20 minutes of exercise twice a week or more, the highest percentage in the country. But despite high levels of exercise, Cardiff residents are the least content with their shape and weight, with an average happiness score of 49 per cent, just below the national average of 52 per cent.
When it came to money, however, the city was the happiest with their overall finances, with an average happiness rating of 52 per cent, compared to the national average of 49 per cent.

 

Sleep deprived Scots
Edinburgh is home to anation of sleep deprived residents with nearly 1 in 10 people only getting up to four hours sleep a night, a good two and half hours below the national average. When they do sleep, over 70 per cent said they have restless nights or difficulty sleeping. Feelings of stress and anxiety were a weekly occurrence among 47 per cent of respondents and money was cited as being the biggest cause of stress (39 per cent). The city also experienced a high proportion of daily ailments with one in five suffering from arthritis and joint problems every day – the most in the country.

 

Manchester drinks the most

Manchunians have admitted to being the biggest drinkers in the UK with the highest weekly average units of alcohol consumed. Residents admitted to drinking an average of 7 units of alcohol per week, compared to the national average of 5 units, and 15 per cent disclosed that they consume on average over 15 units per week.

Despite this, almost half (49 per cent) of residents described themselves as healthy when asked to rate their health status. Manchester was also revealed to be the second keenest city when it comes to exercise. Nearly one in four claim to do at least 20 minutes of exercise four times a week or more, closely behind the highest which was Cardiff at 26 per cent.

There is also a relatively low rate of smokers, with only 12 per cent of people regarding themselves as regular smokers.
Bristolians best at beating the bulge
Bristol is the city of successful dieters, with 42 per cent saying they have tried dieting and that it has worked for them. 17 per cent of respondents said they hadn’t tried to diet but would be willing to give it a go. They get their serving of five a day on average three times a week but happiness levels are below the national averages when it comes to their salary, career prospects, appearances, job security and overall finances.

 

Liverpool high anti-diet rate
Liverpool has the highest rate of anti-dieters with a quarter of residents saying they would be reluctant to try one – the highest in the country. Only 14% who had never tried one before said they would be open to the idea, still the lowest percentage in the country.  They are also one of the least likely cities to get regular exercise with 36 per cent reporting 20 minutes of exercise once a month or less.  76 per cent said they felt stressed once a month or more, the second highest in the country after Birmingham.

 

Leeds stressed and losing sleep
Over half of Leeds residents (54 per cent) experience stress once a week or more. Money was cited as the biggest cause of stress (34 per cent), followed by jobs (24 per cent) and then family (14 per cent). Leeds also experiences frequent levels of sleep difficulty, with 64 per cent saying they have trouble sleeping once a week or more.  Over one in ten admitted to only getting up to 5 hours of sleep a night.

 

HotelTonight, the app for last-minute hotel stays, launches new destinations

hotelHotelTonight, the app for last-minute or spontaneous hotel stays,

launches new destinations in France, Italy, Spain and Mexico

 

HotelTonight, the first ever last-minute hotel booking app, has recently added more than fifteen new destinations to its roster of vibrant cities worldwide. This brings the total reach of the app to 12 countries and 100 destinations worldwide.

 

To tie in with the peak travel season in Europe, HotelTonight is adding popular European destinations, including Lille, Lyon, and Marseille in France; Barcelona, Madrid, and Malaga/Costa del Sol in Spain and Florence, Rome and Milan in Italy. The last minute hotel booking app is also offering its over five million global users new destinations in Ireland, Mexico and for those who prefer holidaying closer to home, HotelTonight has added Brighton to its list of best UK hotel deals.

 

This recent international expansion is part of its pledge to be ubiquitous and accessible to all last minute travellers and follows last week’s global announcement of new features including “Snap Your Stay” which allows customers to photograph and share images of their hotel with friends and other HotelTonight users, and the “HT Price Guarantee,” which guarantees its rates against competitors’ offerings.

 

HotelTonight is now partnering with almost 2500 hotels across the globe in the  ‘hip’, ‘luxe’, ‘charming’ and ‘solid’ categories. Hotels include the stunning 5 Star The First Luxury Hotel in Rome, and the charming Palazzo Vecchietti in Florence, the Kempinski Hotel Bahia Estepona on the Costa del Sol and the hip Music Hotel in Marseille. These hotels and others across Europe are perfect for an impromptu weekend break. There are also many more hotels more on the mid to basic level which are perfectly suited to business travellers’ needs.

 

At the same time as adding these new destinations, the company has also expanded its European operations, relocating to a new, larger office in London’s Covent Garden and building out the team with new Country Managers for Italy and Spain.

 

The Hotel Tonight app offers unbeatable deals on hand-picked hotels, with bookings opening at midday and closing at 2AM. Last minute travellers can book a hotel in less than ten seconds with three taps and a swipe, starting that day for one night or more.

Visit www.hoteltonight.com for more information and to download the free app.

 

For staycations, in the UK, cities include Birmingham, Brighton, Edinburgh, Glasgow, Liverpool, London and Manchester.

Edwina Currie, Ben Shephard go head-to-head to help young people cook

The oven gloves are off as Edwina Currie and Ben Shephard go head-to-head to help young people master their signature dishes

 

Will Edwina’s Curry or Ben’s Shepherd’s Pie triumph in the
Red Tractor beef and lamb 5by25 challenge?

 

Celebrities Ben Shephard and Edwina Currie are hitting the road as part of the 5by25 campaign which calls for young people to master at least five simple dishes by the age of 25.  On 12th and 13th September, in an election-style campaign, Ben will be visiting southern England, whilst Edwina tours the north of England, in a bid to get young people up and down the country cooking and mastering their signature dishes.

 

Each celebrity is aiming to gain the biggest following for their dish by encouraging people to vote for their favourite via the campaign website www.5by25.com and by spreading the word through Facebook and Twitter.

 

TV presenter Ben Shephard will be visiting youth organisations and community centres in Southampton, Bristol and Watford, teaching young people to cook his very own version of the traditional Shepherd’s Pie.  Former politician, novelist and Strictly Come Dancing star Edwina Currie will be cooking her simple lamb curry – with her own special twist – in Wigan, Birmingham and Halifax, Yorkshire.

 

The young people taking part in the initiative are 16-25 years-olds currently involved with organisations around the country including The Prince’s Trust Fairbridge Programme, Kids Count, Food Positive, Southampton Voluntary Services and Focus on Food.  Each of these organisations have recognised how important learning to cook is as a life skill and that teaching the young, whatever their background or circumstance, is a key priority.  The organisations have been working with the Red Tractor beef and lamb 5by25 campaign to help make this happen.

 

Ben Shephard says: “I’m really looking forward to going on tour with 5by25 and, in the spirit of friendly competition, I am fired up about winning this challenge as I believe cooking is such a vital skill to learn.  More important than beating Edwina, success in this competition means ensuring young people master my simple shepherd’s pie and can cook the dish for their friends and family for years to come.”

 

Edwina Currie, novelist and Strictly Come Dancing star said: “All young people should have the choice to cook and feel empowered by the knowledge of how to select, prepare and cook simple dishes from fresh food. I can’t wait to get on the road and start teaching my delicious lamb curry to all the young people I will meet. Beating Ben aside, seeing my lamb curry become the champion dish means that young people across the country will learn the skills to cook from scratch and feel confident in the kitchen for years to come.”

 

The Red Tractor beef and lamb 5by25 campaign was launched in October 2011 after research revealed almost 60% of Britain’s 16-25 year-olds are leaving home without the ability to cook even a simple Spaghetti Bolognese.   The website is core to the campaign and contains a selection of simple but tasty recipes including Edwina’s Curry and Ben’s Shepherd’s Pie as well as guidance on selecting the best ingredients and food preparation.  Young people are encouraged to cook these simple meals from scratch and complete the ‘Master the Dish’ challenge.

 

Jane Ritchie-Smith, Head of Consumer Marketing at EBLEX, the organisation that founded the Red Tractor beef and lamb 5by25 campaign, said: “We’re very excited to have Ben Shephard and Edwina Currie involved in this year’s campaign which we hope will really boost the profile of 5by25.  It’s all about helping young people learn skills for life including time management, planning and self-sufficiency through cooking; but we’re hoping to have a bit of fun along the way as well!”