Tag Archives: book marketing

EMMA BENNET ON RUNNING A SUCCESSFUL AUTHORTUBE CHANNEL

Posted on by

For anyone not familiar with it, Authortube is the little corner of YouTube with writers producing videos. Not only is Authortube full of writing advice, but there are author life vlogs and lots of opportunities to take part in live writing sprints, which definitely make the writing process less isolating.

I loved watching Authortube videos and felt I could add something to the community. I wanted to offer support to writers as well as tips and tricks which could help them in their writing careers. I also figured I would learn an awful lot myself while researching for my videos. Becoming a proper part of the Authortube community also really appealed, they all seemed very supportive of one another, sharing one another’s videos, co-hosting live streams, and shouting out about each other’s books. I discovered this to be true very early on, and it’s made such a difference to my writing to have this wonderful group of cheerleaders.

I mulled over starting my own channel for more than a year before I finally took the plunge in March 2022. The time commitment to running a channel being a major hurdle as well as my complete lack of equipment. I didn’t even have a lovely, quiet place to film: I share a house with five boys and two large dogs!

I began filming on an iPhone 5s one afternoon when all my family were out. I had to prop the phone up on a stack of books because I didn’t have a tripod. The lighting was dreadful, and the video quality wasn’t great. Oh, and I’d made the mistake of filming in portrait instead of landscape. I also didn’t make a thumbnail for it. But, I had officially had a video available. This is definitely how I would advise anyone interested in starting any sort of YouTube channel to start (although maybe get the camera the right way round!): use what you’ve got and try it out to see if it’s for you before committing to buying a load of equipment.

The first few months were a very steep learning curve! I’ve never been very interested in technology and suddenly I found myself on a crash course in filming and editing as well as graphic design for thumbnails. I watched numerous YouTube videos to teach me what to do and cannot recommend Canva enough for thumbnails and putting your videos together!

Almost a year on, I’m on track to be monetised this year, which would be amazing. I upload two videos and at least one short (a video less than a minute long, like a TikTok) a week, as well as hosting at least two live writing sessions a week. I’ve also been able to collaborate on videos and live streams with other authors, and will be taking part in the Authortube Writing Conference later this year.

Running a YouTube channel is definitely hard work and isn’t for the faint hearted, but I absolutely love it. I’ve learned so many new skills, not least becoming confident speaking to a camera, and I’ve made lots of new friends who all share my passion for writing and sharing our skills with others.

The resources available for writers on YouTube now, and all completely for free, are just astounding, and I would advise anyone who hasn’t yet to check it out, whether you’re very new to writing or a seasoned veteran.

 

Find Emma on YouTube at: https://www.youtube.com/channel/UCKJKt8kmDXrWQAGkTV1VHMQ

The author of seven romances, Emma’s YouTube channel is full of tips and tricks for writers, book recommendations, author life vlogs, and live writing sprints.

BEST-SELLING AUTHOR LIZZIE CHANTREE ON NETWORKING FOR WRITERS

Posted on by

Are you swamped with book marketing and looking for a way to find new readers? Do you feel that you spend more of your day looking at social media than writing? You aren’t alone! Writing books can be an incredible way to meet likeminded people in the writing community, but it can also feel quite isolating at times. There is so much talent around that imposter syndrome can sink it’s greedy claws into you and make you procrastinate, or doubt your journey. Now is the time to shake that off, believe in yourself and to take a good look at the balance between writing time and marketing. Can you streamline what is actually working for you and what is not?

Whether you are a new or experienced writer, self-published or traditionally published, there are ways to grow your readership and author network, through some of the most powerful of all marketing tools – word of mouth and recommendation.  In my latest book, Networking for writers, I explain how to use simple and effective networking approaches, to grow your readership and connect with other authors and book lovers.

When I published my first book, I had no idea about marketing and even the thought of the word made my legs tremble. Today, I see it as an interesting and exciting part of my day, that doesn’t eat into my writing time. What a difference a few years can make. I have been very fortunate that all of my books to date have become international bestsellers in multiple categories and I believe this is due to my network. I ran my own award winning retail and wholesale business and worked as a competition judge and mentor for many years, before I began my writing career and I had already built a strong network around me, which helped me launch a writing career, even as an unknown author. My first contemporary romance book, Babe Driven, still sits in the bestseller lists, seven years after it was first published. I attribute this to my incredible community of support, which grows daily, due to easy to learn techniques.

Networking is about being social, but it is also about structure, discipline and focus. In my book I offer insight into the tools I use to stay productive, find writing time and to have room left to step away from work and give myself space to breathe and let creativity blossom.

In Networking for writers, I talk about author branding and why it’s important, groups that help writers thrive, how to grow your social media organically and I give tips about how a few straightforward tweaks can make marketing much more affective. I mention how I learnt to host multi-author book signings, run seminars about networking and event planning, to have a strong social media following and more. These skills have given me a great foundation, not only to write fiction books about feisty entrepreneurs, but to be able to share my networking ideas with my readers, in the hope that it helps them to follow their own dreams and creative path.

 

Lizzie Chantree started her own business at the age of 18 and became one of Fair Play London and The Patent Office’s British Female Inventors of the Year in 2000. She discovered her love of writing fiction when her children were little and now works as a business mentor and runs a popular networking hour on social media. She writes books full of friendship and laughter, that are about women with unusual and adventurous businesses, who are far stronger than they realise. She lives with her family on the coast in Essex. Visit her website at www.lizziechantree.com.

 

 

THE BUSINESS OF BOOKS: TRAVELS WITH MY BOOK

Posted on by

Jane Cable shares her experience of a blog tour

It sometimes surprises me when other writers ask me what a blog tour is – but then maybe it shouldn’t, because when I started out I didn’t even know book bloggers existed.

So, for the uninitiated – what is a blog tour? Put simply, your book does the travelling. From one book blog to another, over a short space of time, with reviews, guest posts and giveaways. A brief burst of promotion designed to boost its visibility.

It is perfectly possible to arrange a blog tour yourself, especially if you’re hot on social media and have been meeting bloggers online and looking after them. But many publishing houses now include blog tours as a matter of course for launch activity which means bloggers are very busy and if you’re a debut or indie author it can be hard to get your foot in the door.

From my point of view most of the bloggers I know reviewed The Cheesemaker’s House when it first came out so arranging a celebration tour for its fifth birthday was always going to be a big ask. I needed help, so I decided to enlist the services of a paid expert, Rachel Gilbey of Rachel’s Random Resources. A book blogger herself, Rachel has set up a business to help authors promote their books and she’d received good results for authors I know so I decided to give it a whirl.

From the outset Rachel was super-professional and she had the tour filled in less than eighteen hours. I was flabbergasted – this wasn’t even a new book. And all but Anne Williams of Being Anne (who I couldn’t do any tour without) were people who hadn’t reviewed the book before. Rachel had their requirements impeccably organised and communicated to me in good time – whether they wanted paperback or ebook review copies, a guest blog, a Q&A, pictures… all set out in one easy to follow email.

I’ve written in detail about planning the tour before so let’s skip to the big day – August 1st – with a blitz of seven bloggers primed and ready to go. Actually, they weren’t. One blog never appeared and another, where I’d prepared an excerpt and lengthy Q&A, caught up only a few days later by just bunging the blurb on her blog.

It was actually just as well because the others came to the party in spades – on Twitter especially – and I had so many notifications in my feed from the bloggers and their street teams I found it hard to keep pace with thank yous and retweets. A hint here – it’s actually quicker to do this on an ipad or phone because it takes you back to the right place in your feed and not to the top where you have to scroll down to find where you were again.

For the rest of the tour, most of the other bloggers delivered. Some just put up the blurb but perhaps they didn’t like the book and at the end of the day that’s their prerogative. But in the main the reviews were really positive – glowing, in fact – and I really felt its visibility improved over the week of the tour.

My author profile was definitely raised too. A cannily organised giveaway increased my Facebook page likes and the general activity on Twitter tipped my followers over the 2,000 mark. I met new readers and bloggers online too – and I know that when I have a new book out there will be more open doors to push on for reviews.

So what of sales? Yes – there was an increase – definitely. I won’t know until I get my royalty statement whether it was enough to pay for the tour, but that wasn’t the point. In terms of profile it worked – in spades. And I would certainly use Rachel’s Random Resources again.

Find out more about Rachel’s services at https://www.rachelsrandomresources.com/

BUSINESS OF BOOKS: CLASS OF 2017 – Jane Cable considers the big lessons

Posted on by

Some writers consider their calling a business from day one – to others it comes as a complete surprise. But asking them to think about it has come up with some real pearls of wisdom we can all share.

On finding time to write:

“I’ve found the trick is to stay focused on the current work in progress while trying to fit all other aspects of my writing around it – and remembering to stop and eat occasionally. I can recommend writing retreats where I find working whilst gazing out to sea from my desk can be a welcome rest from my desk at home!” Elaine Everest

“I have the same commitments as everybody else. I’ve had to be very disciplined and make time to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to. When I’m working under deadline… I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning.” Nikki Moore

On marketing:

“Networking with fellow authors and bloggers, and interacting with readers is so important. It builds relationships, and ultimately I believe that the business of books is about people.” Barbara Copperthwaite

“While I don’t normally spend much on book marketing, I did engage a publicist for my second novel. That probably helped get it into bookstores. It certainly spared me a lot of time and footwork.” Carol Cooper

On running a business:

“I always remember my dad telling me that a new business takes an average of two years to make a profit. I went into self-publishing my books with that in the back of my mind, and very much thinking of it as an entrepreneurial venture. I ensured I had enough money behind me to survive for two years without making any profit at all.” Barbara Copperthwaite

“It’s only recently I’ve converted my way of thinking to writing as a business, so I’m learning and in the process of developing the business model… In its simplest form: keep writing, keep engaging, and keep building my readership.” Laura E James

On diversification:

“I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks but they all give me an opportunity to sell paperback copies and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk.” Sally Jenkins

“I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course.” Heidi Swain

And the final word:

“Keep writing. Be flexible. Be aware of the market. Be dedicated.” Karen King

In 2018 The Business of Books is running a new regular feature on best advice from authors and publishing professionals so there will be plenty more great ideas from the world of words.

 

 

 

 

 

 

 

Find out more about the authors featured above at:
http://www.romanticnovelistsassociation.org/about/author/elaine_everest
 https://nikkimooreauthor.wordpress.com/
https://www.barbaracopperthwaite.com/
http://www.drcarolcooper.com/
http://www.lauraejames.co.uk/
https://sally-jenkins.com/
http://heidiswain.blogspot.co.uk/
http://www.karenking.net/