Lingerie, swimwear and nightwear brand Boux Avenue and business owner Theo Paphitis, celebrated their Summer Launch in style last week at the Haymarket Hotel in Mayfair.
Celebrities including Vogue Williams, Ola Jordan, Rebecca Ferguson and many more enjoyed ‘Boux on the Beach’ cocktails by the beautiful candle lit pool, whilst listening to summer beats by DJs Charlotte De Carle and Becca Dudley.
The brand’s gorgeous summer collection was showcased at the party, which included their beautiful swimwear collection featuring key trends for the season including neon tones, cutesy florals and beach-ready tropical prints plus cover ups to match.
Guests were also treated to an exclusive preview of the brands new Summer TV ad, which is set to be aired this April.

Celebrity guests included Chloe Lewis, Lauren Goodger, ex Big Brother’s Bit On Side presenter AJ Odudu, Lilah Parsons, Ashley James, Rebecca Ferguson and Brian McFadden’s wife, Vogue Williams,

Made In Chelsea’s Ollie Locke arrived with girlfriend Catherine Louise Radford.

Charlotte de Carle, Lizzie Cundy, Hatty Keane and Scottish R&B singer Tallia Storm looked thrilled with their Boux Avenue gift bags.

So, what can we expect from Boux Avenue this spring and summer?

From flattering tankinis to stylish kaftans, head off
to your dream destination with the latest styles from
the Boux Avenue swimwear collection. Their bikinis are holiday
must-haves, from halter necks and multiways to
bandeaus in prints that sizzle, you’re sure to be spoilt
for choice. Their cup-sized bikinis in 32A-40G (B cups
start with 28 underbands), and many DD+ swimwear
styles will have you dreaming of the beach in no time.

About Boux Avenue…

Boux Avenue is a sparkling new lingerie brand that you can find online and at 24 stores across the country.

Born out of a love for lingerie, nightwear, swimwear and all things romantic, with a desire to bring traditional service, superior fit and outstanding quality to a modern and beautiful setting, Boux Avenue is a luxurious shopping haven.

With an unrivalled eye for detail, passion for gorgeousness and design flair that will bring romance, seduction and a little slice of style to your boudoir, Boux Avenue aims to make love happen with an aspirational blend of nostalgic and contemporary design.

Boux Avenue is inclusive and for everybody, no matter what your age, size or style, creating irresistible lingerie and nightwear that will compel the desire to look, touch, feel and of course, wear.

www.bouxavenue.com

@BouxAvenue

About the Haymarket Hotel, Mayfair…

Housed in a smart Regency building, this ritzy boutique hotel puts you in the heart of London’s theatre-land. It’s a 5-minute walk to Charing Cross or Piccadilly Circus, giving you a choice of Tube lines. The flagship stores along Regent Street are all within a mile.
Art on your doorstep
You’ll be just a few blocks from the National Gallery at Trafalgar Square, and a 15-minute stroll from both the Royal Academy and the Courtauld Gallery. Need a rest? Rent a deck chair at nearby St James’s Park.
Making an impression
Guests at Haymarket Hotel rave about pretty much everything, from the staff and impeccable 24-hour room service to the chic fabrics and furniture. You can enjoy a drink by the glamorous pool, from the library’s honor bar, or in trendy Brumus Bar & Restaurant.
Comfy beds and linens
Rooms and suites are stylish, spacious, and quiet (windows are double glazed). Guests love the comfy beds, Frette linens, and bespoke Miller Harris toiletries. On the entertainment front, you’ll have free WiFi, a flat-screen LCD TV, an iPod dock, and a DVD/CD player.