Tag Archives: brand

Frost Loves Spanish Skincare brand Sepai

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With the last couple days highlighting that summer is nearly upon us, many of us realise that after the year we’ve had, our skin needs some TLC.
Spanish skincare brand, Sepai delivers ultra-performing, customisable skincare that mimics the effect of a personal trainer for your skin, with the ultimate concoction to condition your body. This bodycare cocktail hydrates, firms and revitalises skin.
I love Sepai Sublime Youth. This all-purpose rescue oil is deeply nourishing and leaves skin glowing. You can use it on its own or mix it in with your regular products. I cannot recommend it enough. It has left my skin looking so much better.
sepia , beauty, reviews

First Person Lover Avatars On Runway In Björn Borg Show at Fashion Week Stockholm

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In impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” (not shooter!) computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.

Around 400 gathered to enjoy the brand’s first show on their home market in six years. Eurovision Song contest winner Conchita Wurst flew in to Stockholm to see the show, wearing a custom made Björn Borg body as she entered the show arena.

Bjorn Borg’s SS15 fashion show

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The Björn Borg SS15 show and collection were inspired by fictional worlds where sport and fashion intertwine in a confident and edgy, yet playful, way. Creative Show Director Be a Åkerlund had First Person Lover inspired projections as a backdrop and all models were wearing masks looking like the avatars of the upcoming game.

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Bjorn Borg’s SS15 fashion show7
“Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Åkerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really excited to show a teaser of the collection and the game to the fashion world” said Björn Borg Head of Design James Lee.

The Björn Borg First Person Lover computer game will launch in January 2015 along with the Björn Borg Spring-Summer 2015 collection.

For more on Björn Borg, visit http://www.bjornborg.com

Bjorn Borg’s SS15 fashion show9

Bjorn Borg’s SS15 fashion show21

 

Lusardi: My Miracle… The Cream of Luxury Skincare

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When Linda Lusardi launches a skincare brand, you sit up and listen. Known for her youthful appearance and elegant style, it was inevitable that she would create a skincare range that reflects her personality… and Linda takes no prisoners when it comes to putting her name to a product, it has to be top notch. But this isn’t Linda’s first step into developing a skincare range, in fact, she launched her initial skincare range ten years ago, but this additional range was launched about two and a half years ago. When I asked why she felt the need to set her mind on a new skincare venture, she told me that it started just through the frustration of not finding anything for herself that was in the price range she wanted. With Ideal World (www.idealworld.tv), her team sourced the manufacturing base for La Prairie, Crème de la Mer and Bulgari in Switzerland, and using the same technicians and chemists, brought to the market products that were on the same level of quality both in their ingredients and packaging but at an affordable price point. But one vital ingredient is key to Linda’s range… edelweiss. Mixed with glacier water, hyaluronic acid and almond oil, it is a key ingredient due to its natural protective qualities.

Linda explained that because millions of pounds aren’t being expended for endorsement by a Hollywood celebrity to put their face on the products, advertising in glossy magazines and selling it in Harrods, she’s able to keep the profit margin down and bring it at a high street price that you would pay for a normal cream in Boots, but you’re getting a really luxury range with expensive active ingredients. The range was showcased at the Anti-Ageing Health and Beauty Show at Olympia in May, Linda told me “The women trying it just loved it, it’s just a divine cream and if you’re spending that amount on a cream now on the high street, then you’re not going to be getting the amount of ingredients in there that you’re getting in mine. On screen (Ideal World), I battle to try and say you’re getting exactly the same quality of product as those ones that are charging like £100 or £300 a pot, but it is hard to convince people that what they’re getting is the same, if not better.”

Linda has a strict daily beauty regime, at night to remove her make-up she uses the Caviar Cleanser and Radiance (£17.99 120ml + £4.99 P&P) and a hot large muslin cloth (sold with the product) which is slightly abrasive to the touch, exfoliating and cleansing with almond oil and beeswax as well as the caviar, glacier water and edelweiss. So it moisturises, cleanses and exfoliates all in one go, then applying Recharge Night Cream (£29.99 50ml + £5.99 P&P) and Restore Eye Serum (£24.99 15ml + £4.99 P&P). In the morning she doesn’t always use the hot cloth cleanser but might just use the cleanser on its own without the cloth, just to wake her face up and cleanse, then Eye Serum and Line Lift Serum (£24.99 30ml + £4.99 P&P), which both contain a tightening agent that really lifts the face and makes it plump up and makes it feel fuller, disguising the lines but still putting all those lovely ingredients in as well. An important product is the Outstanding Caviar Neck and Decollete Cream (£24.99 50ml + £4.99 P&P), which is used night and morning, perfect for tightening those important areas which are often forgotten. A swift application of 12hr Anti-Wrinkle Day Cream (£24.99 50ml + £5.99 P&P) and off she goes! Most day products have a UVA/UVB filter, which is very important for me, the sun is extremely damaging and this range makes sun protection a priority.

We remember Linda Lusardi as a former model, she is an actress, TV presenter… the list goes on, and recently appeared on ITV’s ‘Dancing on Ice’. She told me “I didn’t think I’d get to the show because I did break my foot in about the second lesson so I had a Beckham boot on for six weeks, I was filming Emmerdale, hobbling on my boot and then they said no, you’ve still got time to be in it, you’ll just have to catch up!” Linda made it to week seven, a braver woman than I! But would she consider ‘Strictly Come Dancing’ if approached? Linda said “Oh, I’d aboslutely love to do it! I’d love to be able to dance like that because I’m quite agile and I’d just love to be able to move in those beautiful dresses.”
Watch this space…

The complete Lusardi: My Miracle range is available exclusively at www.idealworld.tv
Linda is appearing as Fairy Godmother in Cinderella at the New Theatre in Cardiff later this year.

Wow Women Launches The Woman Of The World Collection

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New contemporary designer brand Wow Women has announced the launch of their latest collection. A very cool and colourful range of t-shirts and vests.

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The Women of the World collection consists of ten original and eye-catching designs placed on t-shirts women would want to wear.

All the Wow Women designs are created and produced in the UK. Made using high quality materials, the t-shirts and vests are comfortable, made to last and to retain their shape. Each item is lovingly crafted with attention to each and every detail.

Every t-shirt and vest is finished with a special damask woven and hand sown Wow Women label tag in the neck and on the sleeve or hem.

There is the additional option of purchasing beautifully presented packaging in the Wow Women colours where the t-shirt or vest arrives in a gorgeous black and cerise box, folded professionally and within cerise tissue paper.

To celebrate the launch, the first 100 orders placed with Wow Women will automatically receive the gift box.

Both t-shirts and vests are available in white and black; and in sizes small to extra-large. All t-shirts retail at £29 and all vests retail at £27.99.

The Wow Women collection is available now and exclusively through the Wow Women online store.

Vivienne Westwood is Virgin Atlantic’s New Uniform Designer

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Iconic and controversial British designer Vivienne Westwood has been announced as the new designer of Virgin Atlantic’s iconic red uniform. The collaboration between the two British brands is a long-term partnership which will see a total re-design of the uniform across all areas. With original design and sustainability being vital factors to both Richard Branson and Vivienne Westwood, this project aims to bring these ideals together in an exciting and innovative collaboration.

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For the new uniforms, Vivienne Westwood wanted to create a futuristic look which references her enduring interest in 40’s French couture cutting techniques as well as the Savile Row tailoring heritage. The new designs will capture the glamour and style that the Virgin Atlantic cabin crew are renowned for.

Female sketch

Richard Branson, President of Virgin Atlantic commented: “Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd. Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it. When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable.”

Vivienne Westwood commented: “My clothes have always got a very strong dynamic rapport with the body- they are very body conscious, they help you to look glamorous, more hourglass, more woman. I design things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment – working with Virgin Atlantic they managed to research into this and find more eco fabrics.”

For the female cabin crew uniform the design process began by looking at cuts which encompassed function as well as form. The suit is, of course, in the iconic Virgin red and the silhouette extremely feminine to fit all shapes and sizes. The jacket enhances the female form with the aid of cleverly placed bust pleats, a nipped in waist and a curved hip line and the pencil skirt which looks deceptively simple from the front then reveals a cheeky dart and double pleat at the back. For the men, a sharp Savile Row inspired three piece suit in rich burgundy wool is subverted with shadow details in grey wool under the lapels and pockets. The effect is of a very traditional British look which is given a contemporary feel.

Over 7,500 staff including cabin crew, pilots, Clubhouse staff and Virgin Holidays employees will receive new uniforms from the iconic designer and employees have been involved throughout the design process. Passengers will receive a sneak peek of the new uniforms from July 2013 when cabin crew and ground staff trial the uniform at the airports and on board. Crew will provide feedback on the design, practicality and wearability so tweaks can be made ahead of the full launch in 2014.

Many items of the new uniform will be produced using recycled materials – in particular working with recycled polyester yarn made from used plastic bottles. The suiting fabrics will also have a nano finish applied which extends the life of garments and enables clothing to retain its colour and finish for longer. Virgin Atlantic is also developing all items with Closed Loop Recycling in mind. This new technology takes worn polyester clothing and turns it back into fibres that can be woven again into new fabrics and in turn new clothing.

Vivienne Westwood has also introduced recycled bags for the ground staff which will be produced for Virgin through the Ethical Africa Programme, in collaboration with the International Trade Centre (ITC). The bags will be created using recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass, produced in the Kibera slum, Nairobi, where discarded metal like padlocks and car pieces are collected then melted down.

To explore the Virgin Atlantic uniform project, visit our Pinterest board at http://pinterest.com/VirginAtlantic/New-Red-Threads/ and join the conversation on Twitter using #newredthreads.

How To Build A Website

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buildawebsiteBuilding a website can seem like a daunting experience. Especially to the technologically challenged. But like most things, when you get the hang of it, it becomes a lot easier.

To get you on your way Frost has put together a handy guide. Good luck!

Get Some Hosting

If you are going to build a website you need to have it hosted on a server. When deciding what hosting site to go with ask around. Word of mouth is important. 1&1 My Website have a good reputation. They also have good customer service. My first ever website was hosted by them. Aw, memories.

Get a Domain

Different from hosting. The domain is the name of the site. So Frostmagazine.com is our domain. A good domain name enhances your brand and makes your URL (uniform resource locator) easier to find. These can be inexpensive. Although it you want katemiddleton.com not only would that probably be taken, but it would also be very expensive.

Think About The Design

You want a design that is pleasing to the eye and easy to read. Also think carefully about installing flash or lots of plugins. This will slow the site down and some people might not even be able to view it.

Content is King

This is the most important thing on your site. Nothing is more important than content. It will get people coming back to your site. You need to update your content regularly. Not only for your readers (if an online magazine) or customers (if for your business) but also for the search engines. If you constantly update your site then search engines like google love it as it shows growth.

Think About Getting a Template

You don’t need to learn how to code. You can use a wordpress template. We use one on Frost Magazine and so do a lot of other sites.

Ask For Help

Never be scared to ask for help. If you are stuck you can ask your hosting site’s customer service, search on the internet or ask the question on Twitter and Facebook. People love to help.

Back Up!

This is so important: Back up your site! If you don’t back up then you can lose all of your hard work in an instant. So many things can go wrong so back up at least once a week.

 Do you have any website building tips? Share them below.

 

Playful Promises Lingerie SS13

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Playful Promises is beautiful lingerie from a London designed brand. Their lingerie is quirky, cool, playful and a little bit retro. I checked out their SS13 range and I loved it. Here are my top choices. What would you choose from Playful Promises?

Playful promisesstockings and suspenders

Canterbury Shoes | Fashion

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Here at Frost we love comfort. We think these shoes are cool and comfy.

Canterbury, are a traditionally a rugby brand but also offers a wide range of high performance men’s and women’s sports clothing alongside more recreational sportswear. Canterbury have just released a new Lifestyle collection- which include their new casual footwear range.

 

Staying true to Canterbury’s brand heritage, each style is named after towns in New Zealand and have touches of the unique ‘Uglies’ tradition with each shoe having different coloured heel, tongue or inside. Each style is designed for comfort, with the Canterbury logo clearly displayed on either the side panel or heel and are available in three different colours- ensuring Canterbury’s renowned quality and style continues off the field.