Tag Archives: Business of Books. #amwriting

THE BUSINESS OF BOOKS: TRAVELS WITH MY BOOK

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Jane Cable shares her experience of a blog tour

It sometimes surprises me when other writers ask me what a blog tour is – but then maybe it shouldn’t, because when I started out I didn’t even know book bloggers existed.

So, for the uninitiated – what is a blog tour? Put simply, your book does the travelling. From one book blog to another, over a short space of time, with reviews, guest posts and giveaways. A brief burst of promotion designed to boost its visibility.

It is perfectly possible to arrange a blog tour yourself, especially if you’re hot on social media and have been meeting bloggers online and looking after them. But many publishing houses now include blog tours as a matter of course for launch activity which means bloggers are very busy and if you’re a debut or indie author it can be hard to get your foot in the door.

From my point of view most of the bloggers I know reviewed The Cheesemaker’s House when it first came out so arranging a celebration tour for its fifth birthday was always going to be a big ask. I needed help, so I decided to enlist the services of a paid expert, Rachel Gilbey of Rachel’s Random Resources. A book blogger herself, Rachel has set up a business to help authors promote their books and she’d received good results for authors I know so I decided to give it a whirl.

From the outset Rachel was super-professional and she had the tour filled in less than eighteen hours. I was flabbergasted – this wasn’t even a new book. And all but Anne Williams of Being Anne (who I couldn’t do any tour without) were people who hadn’t reviewed the book before. Rachel had their requirements impeccably organised and communicated to me in good time – whether they wanted paperback or ebook review copies, a guest blog, a Q&A, pictures… all set out in one easy to follow email.

I’ve written in detail about planning the tour before so let’s skip to the big day – August 1st – with a blitz of seven bloggers primed and ready to go. Actually, they weren’t. One blog never appeared and another, where I’d prepared an excerpt and lengthy Q&A, caught up only a few days later by just bunging the blurb on her blog.

It was actually just as well because the others came to the party in spades – on Twitter especially – and I had so many notifications in my feed from the bloggers and their street teams I found it hard to keep pace with thank yous and retweets. A hint here – it’s actually quicker to do this on an ipad or phone because it takes you back to the right place in your feed and not to the top where you have to scroll down to find where you were again.

For the rest of the tour, most of the other bloggers delivered. Some just put up the blurb but perhaps they didn’t like the book and at the end of the day that’s their prerogative. But in the main the reviews were really positive – glowing, in fact – and I really felt its visibility improved over the week of the tour.

My author profile was definitely raised too. A cannily organised giveaway increased my Facebook page likes and the general activity on Twitter tipped my followers over the 2,000 mark. I met new readers and bloggers online too – and I know that when I have a new book out there will be more open doors to push on for reviews.

So what of sales? Yes – there was an increase – definitely. I won’t know until I get my royalty statement whether it was enough to pay for the tour, but that wasn’t the point. In terms of profile it worked – in spades. And I would certainly use Rachel’s Random Resources again.

Find out more about Rachel’s services at https://www.rachelsrandomresources.com/

BUSINESS OF BOOKS: FIRST, LAST, EVERYTHING – SAGA WRITER SUSANNA BAVIN

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What was the first piece of writing advice you were given?

This wasn’t exactly writing advice as such. It dates back to when I was at grammar school and it was a regular feature of feedback on essays. I had a wonderful English teacher called Mrs Trueman, who taught me for five out of my seven secondary school years. From her I learned the importance of what she called elegant paragraph links – the natural flow of writing. To this day, if I am struggling to move along from one idea to the next, I can hear her voice in my head, insisting on, “Elegant paragraph links, girls.” It has also had an impact on me as a reader. I always notice a jerky transition between ideas. I hope my own writing is pretty seamless in that respect. If it is, it is thanks to Mrs Trueman!

 

What is the most recent piece of writing advice you gave or received?

Don’t get it right – get it written. I have joined in with the annual madness of NaNoWriMo several times and the advice there is all to do with getting the story down on paper – or on-screen – and worrying about perfecting it at a later date. I know there are plenty of writers who simply can’t do this. They have to get each section right before they can move on to the next; and there have been times when, instead of ploughing on, I have felt impelled to go back and change something in the WIP, because my brain refuses to carry on until I have done that tweak. But if you are able to produce a “dirty draft,” it makes a great starting point for the editing. I know plenty of writers hate the editing process, but I love it and find it rewarding.

 

What piece of advice would you most like to pass on?

I have offered this advice to a few writers and they have all told me it is a good idea, so I am happy to share it with you here: don’t stop writing today unless you know how you are going to start writing tomorrow. For me, being able to get going immediately is important, especially now that I am writing to deadlines. I recently gave up my day job, but when I was doing it alongside my writing, being able to switch into writing mode and get writing straight away was essential. I’m sure there are plenty of writers whose response to this advice will be to say that it wouldn’t work for them, because they want to be able to leave their writing when it is difficult, trusting that their subconscious will work on it and untangle the tricky bits. For me, following this rule means that, when I hit a problem and the writing becomes difficult, I always keep at it until I have got past the hard bit and things are flowing freely again… so that when I stop, I know how I’ll start again next time.

 

Susanna Bavin has worked as a librarian, a teacher, a carer and a cook. She lives in beautiful North Wales, but her writing is inspired by her Mancunian roots. Her sagas, The Deserter’s Daughter and A Respectable Woman, are published by Allison & Busby.

BUSINESS OF BOOKS: TAKE FOUR WRITERS – INTRODUCING CLAIRE DYER

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Being a poet and a novelist I’m often asked whether I prefer one over the other and I always answer that I love them both the same – like I do my two children, obviously! Seriously though, I really do believe both mediums are two sides of the same coin; both set scenes, tell stories and are peopled by characters who I hope are vivid and compelling.

The main differences may seem mundane: in poems the lines don’t always go right across the page, whereas in novels they do and, in poetry we have fewer words to play with, so every word really does count.

That’s not to say, however, that we can’t play with format in fiction and invest our prose with the same attention to detail as we do in poetry – in fact, we should.

Also, I believe that, as in poetry, a novel should have moments of distilled emotion but, unlike with poetry, in a book we can give our readers and characters, for that matter, more instances of down time: conversations about the weather, making tea, going to the shops.

For me, a poem works if it tumbles down the page and takes me with it and I believe a novel works if it draws me in and keeps me held safe in its narrative. I sincerely hope both my poetry and prose do both of these things!

So with this thought I’ll say a few words about my publications. I’ve had two collections of poetry published by the very lovely Two Rivers Press and, although each are only 50 odd pages long, they both took years in the making – each poem, I hope, earning its place in the stories the books aspire to tell. The second book, Interference Effects, came out of my MA in Creative Writing at Royal Holloway and what the poems aim to chronicle is how, as colours vary in a butterfly’s wing depending on the angle at which we view it, our impressions and thoughts about subjects as varied as art, love and loss, marriage and memory, can change when we look at them through different lenses.

I’ve had two novels and a short story published by Quercus and am utterly thrilled that The Dome Press are publishing The Last Day on 15th February. This book has had an interesting genesis. It was always going to be about the three of them: Boyd, Vita and Honey, but it was only on the second rewrite that Vita pushed her way front and centre and waved at me, glasses in one hand, paintbrush in the other and said, ‘Put me in the first person,’ and as much as I loved writing about the other two, it was Vita who called to me the loudest.

Also, during the rewrites, the book changed from being a story about one thing to a story about another: it had the same people and same plot but eventually it revealed its true colours (a bit like a butterfly’s wings!) and it’s been a wonderful experience being part of this evolution.

The title came to me (bizarrely and somewhat prophetically) on the day after the EU Referendum in June 2016 and the more I thought about it, the more it seemed to fit with the fact that we all will experience last days: the last day of school, of work, of love, of life. And, if after every beginning there is an ending, then after every ending is a beginning: after every last day there is a next day and it is this message I hope the book holds at its heart.

https://www.clairedyer.com

@ClaireDyer1