Tag Archives: Business of Books

BUSINESS OF BOOKS: FIRST, LAST, EVERYTHING – WRITER CLARE SWATMAN

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Clare Swatman spent almost 20 years working in women’s weekly magazines. Her debut novel Before You Go was published last year, and her second, The Mother’s Secret, is published by Pan Macmillan on 22 February. She’s currently writing her third novel.

What was the first writing advice you were ever given?

‘Write about what you know’ is the advice most people give, and I was no exception. But for me it really did ring true, especially the first time round. When I started writing Before You Go it was with the idea that I just wanted to write something. I wanted to be able to say I’d given it a go, and never regret not having tried; I had no expectation that anyone would ever read it, or want to read it, so I was really writing it for myself, with the hope that some day, something might come of it – but it might not. And so, while concentrating on the plot and developing the characters, I found it really helpful to write about places I was familiar with; Newcastle, where I went to university, Crouch End, where I used to live, Doncaster, where my best friend lives. It meant there was one less thing to worry about getting right, and I could concentrate on the story in hand. I also used my experience of writing true life stories to develop the characters and the situations they find themselves in. Years of interviewing people about the things that have happened to them has given me a good insight into how people respond to happiness, heartache and difficulties – and it’s not always how you’d expect!

What was the most recent writing advice you were given?

There’s no magic bestseller formula (if there were we’d all be making millions of pounds!) – all you can do is write the best book you can. That’s it. And if you try and write to be a bestseller you’re more than likely going to set yourself up for disappointment. It’s a tough one to swallow, because of course as a writer you dream of selling lots of books and of everyone loving what you’ve spent years writing, but it’s easier to expect smaller things, and be pleased by them, otherwise you’d live in a perpetual state of disappointment and anxiety! So now I try to remember how pleased I am to be published and keep trying to write the best stories I can.

What Is the piece of advice you’d most like to pass on?

Don’t compare yourself to others. This has been a big hurdle to overcome, and I have to admit I’m still working on it! I love my social media, and think it has great value in my life. But there are times when I think it can work against you, and the publication of a new book can often be one of those times. I’ve found it always feels, rightly or wrongly, as though every other book being released, read or even written is mentioned all the time on Twitter, Facebook, Instagram – except mine! It also feels as though everyone else is selling hundreds of thousands of copies and getting huge success within days of publication. Of course this probably isn’t true, but as with everything, social media takes the shiny parts of people’s lives and magnifies them. So comparing your own life and career to the life and career of someone else portrayed online is not only pointless but can be damaging. So I’ve had to learn to stop – and I would definitely give this piece of advice to anyone starting out in writing or any other career. Just do you own thing, enjoy it, and stop worrying about everyone else!

 

THE BUSINESS OF BOOKS: ONLY TAKE IT ON IF YOU CAN SEE IT THROUGH

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Jane Cable considers what it takes to organise a successful event

Never one to ask others to do what I won’t myself, I thought that this year I would focus my own articles on advice given and received as well. Except as I have the privilege of writing my own column once a month I’m planning to focus each article on something relevant to my writing life.

So let’s start with writers’ events. I don’t know whether it’s because I’m willing, or I’m bossy, or I forget to duck below the parapet, but very often it seems to be me doing the organising. Last week I was at a library in Cardiff with two other Welsh authors, talking about routes to publication. It was a bitterly cold evening and it had snowed during the day. We’d already cancelled the afternoon event due to low bookings but were determined this one should go ahead. Perhaps, between us, we did know a significant number of people in the audience, but that was probably because they were writers yet to get a book out there and wanted to pick our brains. That said, we all enjoyed the evening and the library reported enthusiastic feedback from our guests.

So, what did I learn? And what advice would I give other writers looking to try their hand at connecting with their audience in this way?

  1. Only take it on if you can see it through If you initiate an event it is down to you to finish it. You may have a helpful venue (as we did in Cardiff last week), but if you promise something you have to deliver or your reputation will be at stake. This can mean finding other writers willing to take part, pulling together publicity material, sorting out IT and refreshments. If you can’t give it the time and the energy, don’t go there.
  2. Know your audience Think about who you would like to attend and find a venue, time and topic to suit them. Sometimes at least one of these will be fixed (eg a library or a festival) but there will always be something you can control to entice people in. Last week in Cardiff we over-estimated the appeal of an afternoon discussion about favourite books aimed at readers of romance. We were targeting retired people, thinking they would enjoy the interaction and not want to be talked at. What we didn’t factor in was the weather – the same event in the summer might well have been popular.
  3. Know when to quit We had six people signed up to that afternoon event and there were four presenters so it was a no brainer that it had to go. We, and the library, tried everything to up the numbers but to no avail so we pulled the plug and made sure everyone knew about it. But quitting isn’t always the right answer. A couple of years ago Chindi Authors organised a mini litfest to raise funds for Words for the Wounded. Tickets sold slowly for the main lunchtime event and I was ready to pull the plug, but the wonderful children’s author Christopher Joyce refused to let me and as it happened we would have struggled to fit another person in – and the weekend as a whole raised almost £1,000 for the charity.
  4. Only do it if you’re going to enjoy it There is no point putting all this effort in if, on the day, you’re going to be a gibbering wreck. If you hate public speaking then find another way to raise your profile. Nothing is compulsory. Play to your strengths.

JANE CABLE REVIEWS: THE LAST DAY by CLAIRE DYER

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This is a clever book on so many levels. Just as you are settling in with the characters Claire Dyer throws a curve ball which grips you and makes it impossible not to read on.

Vita, Boyd and Honey are not a love triangle. They can’t be; Vita got over Boyd years ago, but nevertheless it is a surreal situation for them all when Boyd and Honey need to move into Vita’s home in Albert Terrace. And of course they all have secrets – there have to be secrets. In fact there is only one character in book who doesn’t have one.

As days turn into weeks, and weeks turn into months, the new normality of life in Albert Terrace is punctured by glimpses of the past which tie the characters together, yet rip them apart. As time marches on towards the last day – which the reader knows has to come – secrets are revealed and slowly the jigsaw falls into place. Just one mystery remains: will the last day in fact be the first?

The Last Day is Claire Dyer’s first book for The Dome Press and she seems to have found the right home for her particular brand of character driven fiction. Dyer is also a poet and it shows; every word in this carefully constructed novel counts and has the feeling of being deliberately placed. Yet the genius is that this is still a smooth read which carries you to the Surrey small town world of the characters and keeps you there long after you’ve finished reading.

As the story takes off you forget about the writer’s skill and become immersed. You cease to notice that one character alone narrates in the first person, that the whole book is in the present tense. This is how it should be with great writing and Dyer, with her MA in Creative Writing, slips into the background as her story takes over.

Highly recommended.

The Last Day is published on 15th February 2018 by The Dome Press. Claire Dyer is one of four writers Frost’s Business of Books column is following this year. Look out for updates on the last Wednesday of every month.

 

BUSINESS OF BOOKS: FIRST, LAST, EVERYTHING – AUTHOR JOHN JACKSON

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Kicking off a new series for 2018, Jane Cable talks to romantic novelist and former seafarer John Jackson

What was the first writing advice you were ever given?

The first piece was one I worked out for myself before starting to write fiction.

In a previous life, I spent many years preparing safety manuals, policies and procedures. In the main, these were for non-native English-speaking ship’s crew, from the Philippines, Burma, Poland and the like.

Back in the day, companies, especially shipping companies, all thought that the only good manual was a BIG one. This saw many shipping lines having massive and all-encompassing manuals that nobody read. These weren’t written to help seafarers be better at their jobs, they were written with the sole aim of stopping the Company being sued.

To me, it soon became clear that “It’s useless writing something that nobody can read and understand.”

So, clarity is everything – and it’s a trait that I hope I bring to my fiction writing. Certainly, a feature of Heart of Stone’s reviews is that it is a “fast read” and a “real page turner”

I got into writing fiction at the behest of some friends who happened to be members of the Romantic Novelists Association. Their advice to me, to try and get onto the RNAs “New Writers Scheme” was certainly the best advice I received. As a man trying to make it in a genre dominated by women writers, I can only thank the RNA and its members for the unconditional help and support I have been given.

What was the most recent writing advice you were given?

With just one published book to my name, I know I am still “learning my craft.” Publishing, with all the ancillary professions, such as editors and agents, is an enormous and diverse business.

It is also a business that is changing and changing fast. Writing is a famously lonely occupation. In many ways, we are the bottom men on the totem pole. It is also very easy to forget that this is a BUSINESS. We might write because it’s just something that we want or have to do, but for everyone else, it’s a business, and their only decision is “can they make money from your work.”

This might not be advice that anyone would give you directly, but it is true, nonetheless.

Self-publishing and the rise of Amazon has also shrunk the market for the other professionals; it has made them even more reluctant to take on any but the most immediately marketable authors. The days of a publisher taking on a young author and nurturing their career in the hope of a bestseller down the line are long gone. Self-publishing is no longer considered vanity publishing. It is a valid and popular method of getting your work to market.

What is the piece of advice you’d most like to pass on? (writing or otherwise!)

Every manuscript needs a good editor. It is someone else’s eyes giving a professional and fresh look at your work. So many self-published books show very early in the read that they have never been properly edited.

I am very lucky in that Sue, my editor, is also a friend, and we work together well. Other friends are not so lucky, especially when contracted to one of the major publishing houses. Sometimes you may have to fight for what you want, but always remember – this is YOUR story, You have to have faith in it.

That’s what we are doing Telling a story – and everything you write should be towards that end. We are not writing textbooks or reference works, we are STORYTELLERS!

Keep the faith! Your writing WILL get better, and you WILL succeed. Sometimes this is hard but you need to believe in yourself.

Keep up with John on Twitter @jjackson42

 

BUSINESS OF BOOKS: TAKE FOUR WRITERS – INTRODUCING ANGELA PETCH

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Hi! … can’t believe I’m on here. I’m excited, apprehensive and honoured to share in this venture.

I love reading. I don’t think you can be a writer without being a bookworm. I panic if I’m coming to the end of a good book and feel bereft until I’m lost in another story. Although I loved English at school, my degree is in Italian. I lived in Rome as a child, worked in Sicily, met my half-Italian husband there and now, in our retirement, we spend six months of each year in Tuscany, where we run a small holiday business. Although I’ve always written, only now that our three children are independent have I been able to settle seriously to the craft. I self-published two novels set in Tuscany and they’ve been taken on by Endeavour Press. Last year I had seven stories accepted by women’s magazines and I enjoy the discipline of this genre too, so hopefully I will sell more in 2018.

However, this year I am becoming a hybrid author and returning down the indie route to self-publish “something completely different”.

In 2006 my best friend discovered she was suffering from ovarian cancer. We did lots together, including hunting for bargains in charity shops and at auctions, nicknaming each other Mavis and Dot. She was extremely brave, but she had her darker moments too and I tried to cheer her up by writing silly stories about Mavis and Dot. They made her laugh and she drew cartoon sketches of the characters, which I still have hanging on the back of our loo door. Sadly, she didn’t recover from this silent killer and I filed away my anecdotes. A couple of years ago I pulled one out to read at a writing group and raised a laugh. So, I decided to develop the stories and put together a novella. There will be illustrations and I’m busy searching for the right artist as I type.

I feel rather wobbly about Mavis and Dot, but I dearly want them to succeed as I intend to donate any profits to Cancer Research. Humour is notoriously hard to pull off and my usual style is literary, so I have to banish the goblin from my shoulder telling me I am writing drivel that nobody will find amusing. My launch date is mid-November, but I know time whizzes by faster than a bargain snatched off a charity shop shelf. So, I need to get down to business. And that is the main cause of my wobbles. Going indie again means getting my act together with social media and marketing. When I see telecom engineers at the side of the road working on control panels, plugging wires into holes, it makes me think of me procrastinating over algorithms, metadata, BISAC codes, author platforms and networking. Which hole should I connect with, – when and how? However, I have also made virtual friends on-line with a whole bunch of supportive authors and bloggers in the past months and, although there’s a mountain to climb, I want to scale this peak.

Time is the thing, isn’t it? And discipline. We are blessed with three children and four very young grandchildren (with another on the way), and when we are in England during our six winter months they keep us busy.   I will stop bleating about that because I know there are many authors who burn the midnight oil and squeeze their writing into fewer hours than I have. Wish me luck, nevertheless. “Live where you fear to live”, said the 13th century poet, Rumi.

 

 

BUSINESS OF BOOKS: TAKE FOUR WRITERS – INTRODUCING LUCY COLEMAN

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New year – new opportunities and a new name! Life doesn’t get much better, does it?

My first book – The French Adventure with Aria Fiction (Head of Zeus) – is due for release on 1 February 2018 and I’m elated! The launch of a new book is usually the culmination of more than a year’s work from penning the manuscript, going through the editing and proofing processes and preparations for the marketing to begin.

Now, this isn’t my first book – it’s my twelfth, full-length novel – throw in a couple of non-fiction titles and three novellas and that’s my writing career in a nutshell. But Christmas 2016 was a turning point for me. I remember going to a Romantic Novelists’ Association chapter meeting in Hereford a few months beforehand and someone raised the subject of submitting to agents. Had it crossed my mind before that? Well, yes, but I didn’t feel ready. I had successfully submitted and signed contracts with Endeavour Press, Harper Impulse and Choc Lit at that stage. The turning point for me was triggered by two things. The first one is that contracts aren’t easy to read and secondly, I was beginning to feel more and more like a team of one doing the best I can to steer my career. But secretly I was longing for a little professional guidance.

Now, I have a fantastic relationship with my editors and their support, nurturing and constant pushing to get me to up the bar has been a blessing. But I felt it was time to find that elusive someone who could help me look at my career on a longer-term basis. Up until that point I’d only considered it one manuscript at a time.

So, literally a couple of days before Christmas 2016 I submitted to three agents and by early March 2017 I had signed with the awesome Sara Keane, from the Keane Kataria Literary Agency. It wasn’t long before I was signing my first, four-book deal with Aria Fiction. As I’m still writing for Harper Impulse as Linn B. Halton, my books for Aria Fiction will go out under my new pen name of Lucy Coleman.

Having Sara in my corner, helping me to work on my finished manuscripts to make them the best they can be and introducing my work to Aria Fiction, has sharpened my focus. I’m no longer thinking one book at a time, but forward planning. As each day passes I’m feeling more and more like a Lucy, as well as a Linn … and 2018 promises to be frenetic, fun and fabulous!

It just took a little over a year in the planning, but it was a year well-spent and I can’t wait to begin promoting ‘The French Adventure‘.

Oh, and throw in the added little flurry of activity as my husband and I moved to a new house, in a new area, on 19th December 2017. A paint brush is never far from my hand these days, so it’s handy that I’m good at multi-tasking. The next stage of the journey is about to begin.

Happy New 2018, all!

BUSINESS OF BOOKS: TAKE FOUR WRITERS – INTRODUCING JACKIE BALDWIN

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Hello everyone! I’m so excited to be sharing with you all the steps towards publication of my second crime novel, Perfect Dead. I’m a Scottish crime writer and live in Dumfries, SW Scotland which is where my series is set. For most of my working life I was a solicitor practicing in family and criminal law but for the last five years I’ve been working as a hypnotherapist which I really enjoy. I’m married and have two grown up kids and two golden retrievers. This is a great area to walk dogs as it has an abundance of forests, rivers and coastline to let them run free. Consequently, I spend a fair bit of time spattered in mud and with twigs tangled in my hair. Don’t be fooled by my author photo!

Writing my second book was very different to writing my first one. Writing a first book you can take all the time in the world. And I did! About 12 years to be precise, including three years when I didn’t write a single word. Friends and family viewed the whole tortured process as a harmless eccentricity. After a final rewrite I sent it to Killer Reads, a digital imprint of Harper Collins. Two weeks later I was holding an acceptance. I didn’t stop shaking until the next day. It was such a shock!

So, to go from that timescale to writing the second book in less than a year took some doing! It didn’t help that last February I developed angina culminating in a blocked coronary artery which required 3 stents in August. I have to say that my editor at Killer Reads was fantastic, no pressure whatsoever. The pressure came from within. Readers were asking for the next book in the series and I didn’t want to let them or my publisher down.

My first novel, Dead Man’s Prayer, I had plotted in advance of writing but, just to make life harder, I started the second novel deliberately with no idea of who had committed the crimes. This resulted in a bad case of ‘saggy middle’ where I had a complete crisis as my plot strands threatened to spiral out of control. It was time to commit and knit it all together. ‘It can’t be done,’ I wailed, adding my echo of despair to all the writers before me. I swear there have been times when I felt the words of this novel were bleeding onto the page a drop at a time, progress seemed so slow. But, to my surprise, and to the relief of my long suffering husband, it all came together in the end.

Perfect Dead will be published in ebook on 15th June and the POD paperback will be available on 23rd August. The action mainly takes place in the ‘Artists’ Town’ of Kirkcudbright, (Kircoobray). DI Farrell is faced with the apparent suicide of a promising young artist shortlisted for a major art prize. Human remains are then discovered on a MoD firing range. Both victims are connected to a shadowy Art Collective. The local police are further stretched investigating a forgery ring. Both investigations are hampered at every turn by secrets people will do anything to keep hidden. DI Farrell and his team are pushed to breaking point as they strive to catch a callous killer before he strikes again, this time much closer to home.

As you read this, I am waiting for my editor’s Notes to arrive so that I can start editing. A rather scary prospect! See you next month!

 

BUSINESS OF BOOKS: TAKE FOUR WRITERS

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Sometimes when writing a regular column you get sick of the sound of your own voice. Well I do, anyway. However much you dress it up I am just one author on one career path and although other writers contribute wonderful guest columns to the Business of Books there is no sense of continuity to their experiences and I wanted to remedy that.

So a few months ago I put out feelers in the author groups I belong to on Facebook to see if there were writers with books being published in 2018 who would be prepared to write monthly updates. I wanted to cast the net wide; across genres, across routes to publication and with the new books coming out at different times during the year.

The first volunteer and first to be inked into the schedule was writer of literary women’s fiction, Claire Dyer. Claire has featured in this column before and is a good friend – but she also has an interesting story to tell. Her first two novels were published by Quercus but sadly the second one fell between the cracks when they were taken over and it seemed as though her career had stuttered to a halt. Now with a new agent and a new deal with The Dome Press for The Last Day she is set for an interesting year. And if early indications are anything to go by, a very successful one too.

Given that I’m a member of the Romantic Novelists’ Association many of my contacts are in this genre so my next task was choosing a single representative for romance. I have to say that I struggled initially but then one story piqued my curiosity. Linn B Halton, already a successful author with Harper Impulse, was about to embark on a parallel career as her alter ego Lucy Coleman, signed to Aria Fiction. Linn has two feelgood novels out next year but will be concentrating on her July launch for Frost.

Having come through the indie publishing route myself I was determined that this option should be represented, but again the issue was choosing between the impeccable credentials of the volunteers. I had two particularly strong candidates but in the end it came down to genre and as one was another romance writer, the humourist won out and I selected Angela Petch. It was particularly interesting because Angela is better known as an historical novelist (first indie and now with Endeavour Press) and this is her first foray in a new direction. That she was willing to share this potentially perilous journey spoke volumes about her courage and I can’t wait to find out how 2018 pans out for her.

I knew my final author should be writing thrillers or crime, and in an ideal world I’d have liked a debut novelist but none came forward. Whether they felt they’d be too busy trying to navigate uncharted territory or weren’t sufficiently ahead with their social media when I put out the call I don’t know. But in the end it’s worked really well because I’m able to feature Scottish crime writer Jackie Baldwin whose second novel for Harper Collins’ Killer Reads, Perfect Dead, is due out in June.

Over the next few weeks each writer will introduce themselves but in the meantime if you can’t wait to find out more, here are the links to their websites:

https://clairedyer.com/

http://linnbhalton.co.uk/

https://angelapetchsblogsite.wordpress.com/

http://jackiebaldwin.co.uk/