Tag Archives: Business of Books

BUSINESS OF BOOKS: CLASS OF 2017 – Jane Cable considers the big lessons

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Some writers consider their calling a business from day one – to others it comes as a complete surprise. But asking them to think about it has come up with some real pearls of wisdom we can all share.

On finding time to write:

“I’ve found the trick is to stay focused on the current work in progress while trying to fit all other aspects of my writing around it – and remembering to stop and eat occasionally. I can recommend writing retreats where I find working whilst gazing out to sea from my desk can be a welcome rest from my desk at home!” Elaine Everest

“I have the same commitments as everybody else. I’ve had to be very disciplined and make time to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to. When I’m working under deadline… I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning.” Nikki Moore

On marketing:

“Networking with fellow authors and bloggers, and interacting with readers is so important. It builds relationships, and ultimately I believe that the business of books is about people.” Barbara Copperthwaite

“While I don’t normally spend much on book marketing, I did engage a publicist for my second novel. That probably helped get it into bookstores. It certainly spared me a lot of time and footwork.” Carol Cooper

On running a business:

“I always remember my dad telling me that a new business takes an average of two years to make a profit. I went into self-publishing my books with that in the back of my mind, and very much thinking of it as an entrepreneurial venture. I ensured I had enough money behind me to survive for two years without making any profit at all.” Barbara Copperthwaite

“It’s only recently I’ve converted my way of thinking to writing as a business, so I’m learning and in the process of developing the business model… In its simplest form: keep writing, keep engaging, and keep building my readership.” Laura E James

On diversification:

“I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks but they all give me an opportunity to sell paperback copies and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk.” Sally Jenkins

“I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course.” Heidi Swain

And the final word:

“Keep writing. Be flexible. Be aware of the market. Be dedicated.” Karen King

In 2018 The Business of Books is running a new regular feature on best advice from authors and publishing professionals so there will be plenty more great ideas from the world of words.

 

 

 

 

 

 

 

Find out more about the authors featured above at:
http://www.romanticnovelistsassociation.org/about/author/elaine_everest
 https://nikkimooreauthor.wordpress.com/
https://www.barbaracopperthwaite.com/
http://www.drcarolcooper.com/
http://www.lauraejames.co.uk/
https://sally-jenkins.com/
http://heidiswain.blogspot.co.uk/
http://www.karenking.net/

THE BUSINESS OF BOOKS: SECRETS OF SEASONAL SUCCESS – Jane Cable takes a sleigh ride with Sunday Times bestselling author Heidi Swain

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How much of your working life does the business of books take up?

The business of books, in one way or another, takes up all of my working life now. Earlier this year I made the leap and gave up the day job to write full-time. I had been gradually cutting down my hours, but going out to work two days a week meant compromising time at the keyboard. I was increasingly feeling that I was spinning one plate too many and something had to give. Nonetheless it was a difficult decision because I loved my job, but following my heart has been the right thing to do.

Now I can write from six thirty to lunchtime and work on guest posts, blogging and interviews in the afternoons. It’s a much better balance all round.

 

What’s your business model to earn a living from writing?

I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course. That said, I’m not poised to order the diamond shoes just yet and my priority is, and always will be, focusing on writing novels readers love.

What do you write and what do you consider to be your major successes?

I write commercial fiction for Simon and Schuster, although I prefer the term ‘feel good fiction’. I want my readers to feel whisked away to the fictitious town of Wynbridge as soon as they sit down with the book.

I feel very fortunate to have readers getting in touch every day to tell me how much they love Wynbridge and want to live there, or that they have purchased my book to take on holiday or to give as a Christmas present. For me personally, those messages and tweets are all major successes. What could be more flattering than a reader loving what you have written so much that they take time out of their day to tell you?

I’m also very proud of my two Christmas books. Mince Pies and Mistletoe at The Christmas Market was my winter 2016 release and having listened to readers and friends who had been disappointed by novels which featured ‘Christmas’ in the title but barely covered it in the book, I was determined to pack my pages full of festive feeling. Looking at the response it definitely worked and it wasn’t far into January before my editor called asking if I would consider writing another one!

Needless to say I jumped at the chance. I already had the beautiful setting of Wynthorpe Hall in mind and got to work straightaway. The result was Sleigh Rides and Silver Bells at The Christmas Fair which was published in October and again, I’ve crammed in as much cinnamon and spice as possible.

 

Tell me about your latest project.

I’m now working on my sixth novel which will be released next summer. This one features a Wynbridge resident who isn’t living in the town, but don’t panic. I’m planning for her to visit her friends and family at least twice so there’ll be plenty of opportunities to catch up with the girls from The Cherry Tree Café and The Mermaid Pub.

Thank you Jane for inviting me to feature today and I may take this opportunity to wish you all a very merry Christmas!

 

Since my interview with Heidi Sleigh Rides and Silver Bells at The Christmas Fair has taken the Sunday Times bestseller list by storm and just has to be this year’s most successful seasonal romance. Heidi lives in Norfolk with her wonderful family and a mischievous cat called Storm. Find out more about her here: Website: http://www.heidiswain.co.uk/

 

THE BUSINESS OF BOOKS: JANE CABLE SUCCUMBS TO A LITTLE MAGIC

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Last week I posted the following tweet: “That moment when you start writing and you can’t stop; when you turn off the car radio because the characters are talking in your head; when you take long walks just to spend time with them.”

For me, it summed up the magic of writing and was a joyous expression of my delight at experiencing it again. And what’s more, I hadn’t even realised it had gone away. Had I become too much of a technician? Had I been trying too hard? Disappearing up my own wotsit?

I’ve made my name (such as it is) as a writer of books that are more than just romance. A twist of mystery, a twist of suspense, a twist of the ghostly. Hard to fit into a genre box – and very hard to sell to an agent or a publisher. Believe me – I’ve been there, done that, got the proverbial T-shirt. There was a time when I considered “you write well, but…” would be my most appropriate epitaph.

The stars began to align back in October when I had a manuscript turned down by a publishing house because it was ‘too dark and emotionally intense’. However they made it very clear they’d love another submission from me if I came up with something more escapist and with a simpler pay off.

Seeing the proliferation of ‘heart warming’ stories on supermarket shelves made me step back and seriously consider the market for romance. Of course, it doesn’t take an awful lot more than common sense to see that life is pretty grim for a large number of people at the moment so they want a book to be a happy place to lose themselves. They want familiarity with their fiction: Heidi Swain’s Wynbridge series, Elaine Everest’s vintage Woolworths. In short – they want a comfort read.

But could I write one? Should I write one? After all, my readers expect something different and there are a significant number who buy my books for this reason, even if not enough to make a publisher bite off my hand. While I was mulling this over I chanced across Harper Collins’ Great British Write Off where they’re looking for thrillers and ‘beautiful love stories, particularly escapist settings.’ The deadline was the middle of January; perhaps I should give it a go.

So I started to make a few plans; an outline, some character sketches, a nice punchy opening. Still I prevaricated. In the meantime a friend who would dearly love to write ‘more complex’ (their words not mine) novels, was offered a three book deal for her chicklit. And then an agent who’d been reading my full manuscript came back with a no – but once again made it very clear they’d be happy to read more of my work – without the paranormal element.

On Wednesday morning my husband went away for a few days so I started to write. And write. And write. And live and breathe my characters inside my head in a way I’d almost forgotten. Long walks around the park and up the river. Then back home again to write some more. Researching on the hoof, taking it one or two scenes at a time. Letting the magic flow. 8,000 words of magic in just three days.

In fact, I’m itching to write another chapter now. So if you’ll excuse me…

 

 

 

 

 

 

THE BUSINESS OF BOOKS: TELLING THE WORLD – Jane Cable meets Bookouture publicist Kim Nash

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What is your book related job?

I work as Publicity and Social Media Manager at Bookouture (www.bookouture.com). It’s my job to let the world know about our books and authors whether this be through traditional media such as magazines and newspapers or in the online arena so in online magazines or via our social media channels.   I spend tons of time on social media too, sharing all our fabulous news and books and reviews.

When I was a little girl my dream was to work at a book publisher because I thought you got to sit and read books all day long and that’s what a book publisher did. Now most of my friends and family think that I actually do that, but I can assure everyone that any reading I do is in my own time as my job is packed all day long with promotional work. I’m very lucky to be working in my dream job though, which I absolutely adore. I thank my lucky stars every single day!

 

What is the most rewarding part of it?

There are SO many rewarding parts of my job. To see a book get a high profile ranking in the charts and the excitement that causes. Seeing authors give up their jobs to write full time, and knowing that we’ve been an integral part of them achieving their dreams. Helping an author to release their stories into the world and get readers reading them. Knowing that we’ve produced books that our readers love and introducing new authors to our readers.

What do you consider to be your major successes?

My personal success was to win Media Star of the Year at last year’s RNA awards.   It was an absolute honour to be even nominated for such a prestigious award let alone win it. And made even more special that Bookouture won Publisher of the Year on the same evening! A double whammy!

 

Have you always loved books, and what are you reading at the moment?

Yes, I’ve absolutely always loved books from reading Enid Blyton books as a child and wanting to be part of the Famous Five and wanting to fly away on that Wishing Chair and travel to the Magic Faraway Tree, to growing up and reading (and crying) to many Danielle Steele novels and being reprimanded by my mom for reading well into the night.

Last night I finished a novella by Miranda Dickinson called Christmas in St Ives which was wonderful and the prequel to Miranda’s book which is out next summer which I now cannot wait to get my hands on. Before that I read a Bookouture book called Last Cry by Anna-lou Weatherley, which was phenomenal. It’s a new crime series featuring Detective Dan Riley (who I think I fell a tiny bit in love with) and is a diversion for Anna-lou with this new series, but she’s done it so brilliantly. I’m so lucky to work for a company who publish the most talented authors and I love to read as many of the Bookouture books as I can, and certainly the ones that I’m working on, so that I can genuinely share the book love.

Being a book blogger in my spare time (of which there’s not an awful lot) and also being part of a book podcast, and running a book club too, I do try to alternate between Bookouture books and also other novels that are written published by other incredible authors and publishers.

 

Mom to ten year old Ollie, publicity and social media manager at Bookouture, Kim Nash lives in Staffordshire. Kim also co-runs a local book club, co-hosts a book podcast and also

THE BUSINESS OF BOOKS: IGNORING NOVEMBER – Jane Cable considers NaNoWriMo

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I have to admit to being a NaNoWriMo sceptic. Even their slogan – the world needs your novel – raises a wry smile. Does it? Really? Given the size of the ‘to be read’ piles of just about everyone I know, it probably doesn’t.

But this year – the scheme’s 19th – I couldn’t ignore it. Writers I respect are taking part so was I missing something? The goal is to write a 50,000 word novel in 30 days with help, support and motivation from the calculators and community on the NaNoWriMo website.

A better slogan for the programme – and one which has come up more than once in conversations with authors taking part – would be ‘don’t get it right, get it written.’ Now that, I can relate to. As RNA New Writers’ Scheme member and veteran of NaNos since 2014 Jan Baynham says: “In 2014 my attempts to write my first novel were taking an age. When all the publicity for NaNo came around, I thought I’d give it a go and set myself a goal of getting up a couple of hours earlier than normal and to try and write every day. Having NaNo buddies was a wonderful support. Seeing the tally of words written each day was another huge motivator. Apart from checking through what I’d written each day, I left serious editing until after NaNo was over. In 2014, I exceeded the 50,000 word goal by a couple of thousand. Did I make that editing stage harder by just writing non-stop for the whole of November? I don’t know but NaNo was one way for me to complete the initial draft of my first ever novel.”

Fellow RNA NWS member Kirsten Hesketh agrees and is making good progress with her first NaNo: “21 days and 34k words and still going strong. I made about every mistake going with my first book, faffing around, editing as I wrote and spending hours polishing passages that didn’t made it into the final cut. So Nano has been very helpful for getting the bones of my second novel on paper. I particularly like three things about Nano (1) committing to writing each day rather than trying to fit it around everything else and thereby not doing it at all; (2) not vetting as all as I write which I think has made me a braver writer (3) the camaraderie, support and shared purpose.”

The camaraderie point is an important one and typical of the writers I know it’s peer motivation rather than peer pressure. Susanna Bavin, author of The Deserter’s Daughter, a saga published by Allison & Busby, has particularly valued this: “What I have specially enjoyed and appreciated is the companionship of a group of online friends. In the November Nano, you can message your buddies through Nano one at a time, so we all got together via Twitter to share one another’s angst.”

The more I look at NaNo, the more I can see that for some writers support and a target over a limited period of time plays a big part in making it happen. However in 2016 less than 10% of those taking part reached the target. Does that necessarily matter? I leave the last word to Choc Lit author Laura E James: “When I discovered the updates that Nano provide, I smiled. After a couple of days of managing 500 words, as opposed to the 1660 plus required to hit the total, Nano informed me I would finish in January. What did I take from that? The fact I would actually finish. I celebrated. I high-fived my daughter. I’d reached a point where I was in danger of never again completing a project, but to see the statistics in black and white helped restore my faith.”

My thanks go to Jan, Kirsten, Susanna and Laura for sharing their thoughts with me.

janbaynham.blogspot.co.uk
 www.susannabavin.co.uk
www.lauraejames.co.uk

THE BUSINESS OF BOOKS: GUILDING THE LILY – Jane Cable meets Book Guild author Sally Jenkins

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How much of your working life does the business of books take up?

Around 40% of my working life is spent on writing and writing-related activities. I work for a multinational IT consultancy three days a week which, in theory, leaves two days for the business of books. In reality, domestic trivia eats into those two days but I try to make up that time on a Saturday morning when I can, plus if I’m aiming at a deadline I will squeeze in an hour’s writing before or after the day job.

What’s your business model to earn a living from writing?

Like most writers, I can’t earn a living solely from writing, hence the three days working in IT. The money I earn from writing comes from several sources, some passive, such as royalties (which I’d like to increase!), and some from sources that require active input. My best-selling ebook is Kindle Direct Publishing for Absolute Beginners, which is a guiding hand for writers brand new to e-publishing. Earlier this year I updated the book to include some of Amazon’s latest offerings, such as publishing a paperback through Amazon KDP. I sell the occasional story or filler to women’s magazines (Tip: Take a Break are one of the best payers if you have an anecdote that fits their Letters Page). I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks (and if I’m really lucky I get a free dinner as well!) but they all give me an opportunity to sell paperback copies of my first grip-lit thriller Bedsit Three and my bumper Coffee Break Story Collection and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk. Recently I’ve also been asked to do Kindle and paperback formatting for writers self-publishing on Amazon for the first time. Currently I restrict this to straightforward text-only books but it might be something I choose to grow in the future if giving up the day job becomes a reality.


What do you write and what do you consider to be your major successes?

Over the last few years I’ve gradually moved from short stories to novels. I write grip-lit (psychological thriller meets commercial women’s fiction) and straight commercial women’s fiction. I was elated when Bedsit Three won the Ian Govan Award and, as a result, the novel was published in e-book and paperback format. Another highpoint was The Book Guild recognising the commercial potential of my second grip-lit novel, The Promise, and offering me a place on their partnership publishing program. The partnership means we both invest in the publication costs and The Book Guild’s marketing arm is behind me, selling into bookshops, generating media publicity etc. We share the royalties. The Promise will be published on 28th January 2018 and I’m very excited!

Tell me about your latest project.

I’m working on my third grip-lit novel. I’m fascinated by how past events can impact our current lives. For example, in Bedsit Three the upbringing of one of the characters drives his destructive behaviour. In The Promise there are serious repercussions for something the heroine did three decades earlier. In my current work-in-progress, the protagonist wants revenge against someone who stole his girlfriend when they were teenagers.

 

Sally Jenkins writes grip-lit and commercial women’s fiction. She lives with her husband in Sutton Coldfield and has two grown-up daughters. Find out more about Sally and follow her blog at https://sally-jenkins.com/ or follow her on Twitter @sallyjenkinsuk or on Amazon.

 

THE BUSINESS OF BOOKS: TWITTERQUETTE – Jane Cable’s personal foibles

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Twitter is looming large in my mind this week. Not just because the potential to be rude to each other has doubled with the letter count, but because Chindi Authors has launched its pre-Christmas social media campaign. Normally we have an event where we sell festive books but this year we’ve chosen to do the same thing online and of course we’re tweeting about it like crazy.

Twitter is a great forum for authors. It’s a place we meet each other, form into street teams and groups (both formal, like @RNATweets, and informal), link up with readers and bloggers, and generally share news about our books. We all have our own styles, but if I was making the rules they would go something like this.

  1. Be nice to each other. Social media can make it very easy for some people with bullying tendencies to be rude. It’s cowardly in the extreme. Don’t do it. I will block you. Twitter should ban you.
  2. Retweets should be reciprocal. While likes and thank yous are nice to have they aren’t the same. If I’m retweeting you the chances are that you’re an author so our followers are likely to be bookish people. They will be as interested in my tweet as my followers will be in yours.
  3. Use pinned tweets. For those lovely, lovely people who do retweet, please make it easy for me to return the favour. I’m not lazy but I’m time poor and I don’t have hours to scroll through pages and pages of your generous retweets looking for your own original content. So please pin it. And change your pinned tweet regularly.
  4. Use a picture. Just because tweets are more noticeable that way. If the picture tells your story, so much the better. That goes for page headers too. There are no excuses – even I can make them using Canva.
  5. Your profile includes a space for words. If you don’t tell me who you are, how can we connect?
  6. Don’t play follow back. This one’s going to be controversial but I only follow back for other RNA, SoA and Chindi members. Otherwise I will thank you for the follow in a personal way which I hope you’ll respond to. Then we can connect properly and share common ground.
  7. Don’t blitz me with the same tweet over and over again. I think we can all be a bit guilty of this but I’m more likely to click through to interesting content such as a blog you’ve written or a review. I’ve actually had to block some accounts which pre-programme the same tweets to fire like bullets. My publisher did it with Another You when it was on free offer and I was more embarrassed than pleased.

    Although these are my personal foibles my fellow @ChindiAuthors contributed to the debate. So thank you @carol_thomas2, @chirosie, @angela_petch, @julia76871430 & @michael_parker.

THE BUSINESS OF BOOKS: PRINTING PLUS – Jane Cable meets Nigel Mitchell of Biddles

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For a number of reasons I won’t go into here I have a personal dislike of Createspace paperbacks, so when I wanted a short print run of Another You, another author recommended Biddles. Not only do they print and design books, but they do all the ISBN legwork, including taking orders from wholesalers. So I delighted to introduce Nigel Mitchell who worked in book manufacturing with Biddles for 41 years and now runs the company as Biddles Books a book print management company.

WHAT IS YOUR BOOK RELATED JOB OR BUSINESS?

I left school at 16 and after spending two weeks at an accountants which I didn¹t enjoy, I found another job working at Biddles Limited in Guildford who had just started the transition from commercial printers to book printers. I worked in the office at Guildford for nine years and then transferred to the Kings Lynn factory in 1982. Biddles continued to be successful and expanded over the years and eventually employed nearly 200 people. In 2011 I was made redundant and at 54 wondered who might employ me at that age and started my own business Shore Books and Design and received design work from the company that I used to work for. In 2013 Biddles, who were then owned by the MPG Printgroup went into liquidation and myself and a colleague bought the Biddles name from the administrator.

Since October 2013 I have run Biddles Books as a book print management company using my experience gained from the book manufacturing environment to help self publishers, design consultants and professional companies who want to produce anything from 10 mono paperbacks to 4,000 colour hardbacks.

WHAT IS THE MOST REWARDING PART OF IT?

The rewarding elements of the job are giving advice and help to customers from the inception of their idea for a book they would like to produce so that they can have a book produced for a price that they can afford. Then receiving some compliments after they have received the completed book which they can hold in their hands.

Meeting so many people from so many different ways of life including Greek Orthodox nuns, Vice-president of British Aerospace, Boycie from Only Fools and Horses, men who fought in the Korean War and pop music promoters. After meeting all these people you realise that people have so many different reasons for producing a printed book.

WHAT DO YOU CONSIDER TO BE YOUR MAJOR SUCCESSES?

I think it must be in becoming self employed and running your own business for over six years. When I was being made redundant, it was one of the scariest times in my life because when I was employed I wouldn¹t have thought of running my own business whatsoever. I was in the comfort of being employed and getting a reasonable wage each month. There are so many things to learn and at the end it must be a profitable business to survive. You cannot do it all on your own and you have to rely on a good team to help make the business work. Biddles Books has continued to grow each year that it has been trading and at the end of 2017 we would have helped produce over 650 different titles, a 30% increase from 2016.

HAVE YOU ALWAYS LOVED BOOKS, AND WHAT ARE YOU READING AT THE MOMENT?

I think I enjoy books more now than when I was growing up. Certainly in my formative years I read a lot of children’s books with Enid Blyton and A A Milne being favourites and in my youth I remember reading all of Tom Sharpe’s books which I found hilarious and remember on many occasions laughing out loud at some of his bizarre descriptions. These days I love reading novels as I find them so relaxing after a busy day at work. I have read quite a few of the novels that we have arranged to print and enjoyed the many different but at the moment I am reading The Wrong Side of Goodbye by Michael Connelly.