Tag Archives: Business of Books

THE BUSINESS OF BOOKS: RIPPING THE VEIL – Jane Cable on the art of the ghost story

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Despite the pumpkin-orange commerciality of Hallowe’en its roots go back deep into history. Further than All Hallows preceding All Saints in the Christian calendar, back to a more pagan past and the festival of Samhain.

As I discovered when I was researching The Faerie Tree, Samhain is the time when the veil between the living and the spirit world is at its most fragile; the perfect moment to honour the dead and to reconnect with our ancestors. The time when you’re most likely to encounter a spirit, perhaps – or maybe to tell a ghostly story.

I believe that tales of those who have passed beyond our world have been part of human history for millennia. It’s something that archaeology can never prove, but what is known about early civilisations is that they worshipped their ancestors. And if you worship them, you will naturally pass down stories about them and perhaps they will even come back to visit you. So maybe you start to tell stories about that.

Even now there is a great deal of emotion invested in family ghost stories. Authors Rosemary Noble and Julia Macfarlane agree. Julia edited Chichester Ghost Walk, a collection of short stories which form a walk around Chichester city centre or can simply be read for pleasure, and when she guides the walk herself she has to make sure someone else reads The Cottage Vision. “It’s based on my Nanna’s vision of her son drowning,” she explains, “I fill up, every time.”

But how to create a spine tingling ghost story? When I started to write The Cheesemaker’s House I’m not sure it was my intention, and when my characters took me there it was how to get it right that terrified the living daylights out of me. My basic premise was to ground my characters so firmly in the real world that when they slipped elsewhere – or elsewhere slipped to them – it seemed effortless and ephemeral at the same time. Writing in the first person helped; it meant I could be inside Alice’s head, feeling her emotions, and making sure my readers felt them too.

My aim became to write a story which while hard to put down wasn’t so scary that my readers couldn’t sleep when they did. However one of my very few beta readers, a man in his late twenties, rode a coach and horses through that idea when he emailed to say he’d been reading the book while his girlfriend was away and had been forced to sleep with the light on.

Research is also key. I am lucky enough to have access to the library at The College of Psychic Studies which is stacked floor to ceiling with books around the subject of consciousness beyond matter. There I learnt the difference between a spirit and a ghost and was able to read first hand accounts of those experiencing their presence – and those whose calling it is to mediate between the different worlds on either side of the veil. I can’t recommend the college enough as a resource – to find out more about its work visit https://www.collegeofpsychicstudies.co.uk/.

But above all, if you want to write a ghost story then read them. Find out how other writers create emotional buy in and weave a magical web of suspense. For me Kate Mosse is mistress of this art. It was as I was reading The Winter Ghosts I realised that if I could learn her subtlety I could do this too. But for reading around the fireside as the nights draw in dip and out of The Mistletoe Bride & Other Haunting Tales. The stories are so diverse I’m sure you’ll find something to inspire you.

The Business of Books: Millions of Thrills – Jane Cable meets USA Today bestselling author Louise Jensen

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Louise’s first two novels, The Sister and The Gift, were both No.1 bestsellers, and have been sold for translation in sixteen territories. The Sister was nominated for The Goodreads Awards Debut of 2016. The Surrogate is out now.

1) How much of your working life does the business of books take up?

I’m quite structured and tend to work 9-3.15 every day to fit in with school hours. If I’m taking a book through the editing process I come back to my desk after the school run and work through until about 5.30 and I generally work for a part of most weekends too. Writing full time is busier than I’d anticipated. Writing new words is only a fraction of my day. There’s admin, interviews, events not to mention social media and blogging. In all honesty it’s taken me about a year to find my feet and settle into a good routine.

 

2) What’s your business model to earn a living from writing?

I didn’t have one! I started writing as a hobby but after completing the first draft of The Sister I read it back and realised I had something really special. I sat down with my husband and told him I’d love to work part-time for six months to give me a chance to really polish it and submit to agents and publishers. We went through our finances and realised it would be tight and sat down with the kids and discussed it as a family. Everyone agreed I should at least try. Within six months I’d signed a three book deal and six months after that I was fortunate enough to be in the position to be able to write full time.

3) What do you write and what do you consider to be your major successes?

I write psychological thrillers that also have an emotional thread running through the story line. I adore commercial fiction and thrillers and like to blend genres where I can. I love the feeling of being unnerved one second and then having a lump in my throat the next. I want to take readers through a whole spectrum of emotions when they read my stories.

Both my first two novels, The Sister and The Gift were No. 1 International Bestsellers and USA Today Bestsellers and have been sold for translation to sixteen territories. It really was a dreams come true year. The Sister sold half a million copies within the first six months and I was nominated for the Goodreads Debut Author of 2016 and also for the CWA Daggers New Blood 2017. The Sister spent over a year and a half in the psychological thriller top 100 so far.

Initially I published with Bookouture, a digital imprint of Hachette, but Sphere (Little, Brown) have since acquired paperback rights to my first three books, and a fourth to come next year, and I can’t tell you how exciting it is to walk into a bookshop or supermarket and see my stories on a shelf.

 

4) Tell me about your latest project.

The Surrogate is newly released and is the story of Kat and Nick who are desperate to be parents. They’ve almost given up hope when Kat runs into Lisa, her childhood best friend, who offers to act as a surrogate.

Kat’s longing to be a mother makes this book an emotional read, but the layers to all the characters also make this the darkest book I’ve ever written. Everyone has a secret!

I had such fun writing this story. There was no planning involved and there were so many twists and turns each day was an adventure. The ending completely took me by surprise and made me gasp out loud and so far, no reader has figured it out either, despite the clues I went back and planted.

 

At the time of publication The Surrogate is featured in a special promotion where the eBook is £0.99/$1.31 across all digital platforms for the next week. You can buy from Amazon here.

You can also find Louise at www.louisejensen.co.uk where she regularly blogs flash fiction and writing tips, and she also spends far too much time over on Twitter.

 

The Business of Books: Fiction, Friends and New Beginnings – Choc Lit’s latest signing Carol Thomas takes over!

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I’d like to start this post by saying thank you to my fellow Chindi Author and friend Jane Cable for inviting me along to share the experience of getting my first publishing contract. She has left me to it, so I am titling this piece Fiction, Friends and New Beginnings and dedicating it to Jane.

This week, I have been delighted to announce that my next novel, currently titled Regret Me Not, will be published by Ruby Fiction – a new imprint of the award-winning independent publishers Choc Lit.

The deal came as a result of attending a Choc Lit live event and pitching to an editor in May 2017. I had never imagined pitching face to face, and probably never would have, had it not been for a conversation Jane and I had just weeks before.

Jane had read my debut novel, Crazy Over You, and said my writing style was well suited to Choc Lit. She told me (in a lovely polite Jane way) I should stop thinking about it and get on and submit to them. With her words in mind, I put my name down for a pitch slot. I then spent a week researching how to pitch, preparing what to say and generally panicking.

I needn’t have worried. Jane accompanied me to the event and shared a fortifying tea and cake before the pitch. The live event was great, and the authors were lovely, as I knew they would be. I have followed Choc Lit for several years and have enjoyed meeting the authors and building online relationships with them since the start of my writing journey. And Choc Lit editor, Lusana Taylor, quickly put my nerves to rest and got me chatting about my book and online presence. At the end of my session, Lusana requested I send my manuscript into the Choc Lit tasting panel (a panel of readers who give feedback before publishing decisions are made).

Three months later I got a call from Lyn Vernham, director of Choc Lit, who said they wanted to moveforward with publishing my book and that it would be one of the first books to be published under the new imprint, Ruby Fiction. I signed my contract a week later.

And so exciting times are ahead. I am told the title of my novel will change, and I await the first glimpse of the cover. All of which is new to me; as a previously self-published author, I have made my own decisions about titles and used my own illustrator for covers. I am keen to see how the publisher and the cover designer will interpret my book and I can’t wait to be able to share it.

I am thrilled to be starting this new phase of my writing journey with Ruby Fiction – along with Angela Barton and Caroline James who have also recently been signed.

I know that as I begin promoting my book, I will have the support of the fantastic team of Choc Lit authors whose online response to Ruby Fiction has been warm and welcoming, the support of my new Ruby Fiction family and, of course, my fellow Chindi Authors by my side. Without Jane Cable’s friendly nudge in the right direction (that’s the polite way to put it), I might have missed this great opportunity. New beginnings are exciting, but even more so when you have good people by your side. Thank you Jane x

 

To follow Carol Thomas’ journey to publication visit:

www.carol-thomas.co.uk

http://facebook.com/carolthomasauthor

http://twitter.com/carol_thomas2

www.chindi-authors.co.uk

 

 

 

THE BUSINESS OF BOOKS: MENTAL HEALTH IN FICTION – Jane Cable on romance in the wake of World Mental Health Day

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When I was a rookie author working with my first editor I wanted to write a book with a central character who had OCD. I had a friend with quite a severe form of the illness and he was willing to help me to get it right. But I was told in no uncertain terms that I couldn’t write romantic fiction with a hero like that because no-one would want to read it.

I was prepared to accept the fact I couldn’t write it due to my technical ability, but not that the subject was taboo. Yes, it might make uncomfortable reading but surely it fitted perfectly with the romantic genre: X wants Y and Z stops them getting it.

I put the manuscript to one side (it’s still there, but for a different reason) and in the meantime The Cheesemaker’s House won the suspense and crime heat of the Alan Titchmarsh Show’s People’s Novelist competition. I was almost relieved when judge Sophie Hannah told me I needed a better editor. And totally vindicated when Jeffery Archer found Owen (who is teetering on the brink) a fascinating character.

With The Faerie Tree I was inspired to take things further. I had a good friend who’d suffered a major breakdown and I suppose I wanted to show him that a character with similar problems could get their life back on track. Robin’s struggle with depression is central to the story but he’s just like any other romantic hero – he’s funny, self aware and loving – he certainly doesn’t have ‘damaged goods – pity me’ stamped across his forehead.

The Faerie Tree, book, book review, review

Readers loved him too. Amazon reviewers said, “I fell a little in love with Robin myself,” and “Love, relationships, grief, depression, hope. The Faerie Tree covers it all, yet it’s not all doom and gloom.” But the best was from blogger extraordinaire Ann Cater: “Jane Cable creates characters that are believable, who have problems, who are often annoying and frustrating, but whose story is compelling. She cleverly takes the reader into the heads of two damaged and fragile people, and this is done so very well. Despite their faults, both Izzie and Robin are characters that the reader will root for throughout this really excellent novel.”

I’m not quoting these to show off – I’m making a point. People with mental health issues do make good characters in romantic fiction. Not just shuffling on and off the side-lines, but right in the centre of the story. The reviews also made me brave enough to tackle the thorny issue of PTSD amongst service personnel in Another You.

I’m not the only one: search PTSD romance in Kindle books and there are 341 titles in contemporary alone. Big publishers and writers are tackling the issue too, with books like Kristin Hannah’s Home Front (published by Pan) and USA Today best-selling author Kallypso Masters’ Nobody’s Lost.

Sadly it seems more people are suffering from mental health issues. But perhaps it’s just that happily they are more likely to seek help and not feel ashamed. There is a greater understanding that depression and other illnesses have a physical source in the imbalance of brain chemicals (read Tim Cantapher’s Depressive Illness: The Curse of the Strong if you want to know more) so stigma and taboo really shouldn’t come into it.

While readers want romantic fiction to take them away from their everyday lives, many need to be taken to a world they recognise. And in a way that gives them hope. X wants Y and despite Z, they get it.

THE BUSINESS OF BOOKS: IN HISTORY WE TRUST – Jane Cable turns her hand to event management

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On Sunday about forty people turned up to an event I organised at a wet and windy Studland Bay and proud doesn’t even begin to cover it. My latest novel, Another You, is set in Studland but that was just the catalyst for Dive into D-Day, run in conjunction with the National Trust.

A number of writer friends have asked in awe how I ‘got in with’ the National Trust. Meaning, I guess, how come they are selling Another You in their shops. Well, to be precise it’s just one shop and therein lies the answer – go local. And write a book they love and so will want to sell.

Towards the end of writing the book, which although a contemporary romance harks back to World War 2, I felt it lacked the colour of what it really would have been like to live in the village in the 1940s. Through Studland History Group I was put in touch with local National Trust ranger Stewart Rainbird who had collected an oral history of the era. A morning spent with him paid huge dividends and when the book was published I send him a copy as a thank you.

In turn he passed the book to the manager of the local NT shop who loved it so contacted me and asked if they could stock it, and would I like to do a signing or some sort of launch event. We met and he commented that the film Dunkirk meant that there was a great deal of interest in WW2, something he’d like to capitalise on given that Studland played a huge part in the preparations for D-Day with Exercise Smash.

Another You opens on the sixtieth anniversary of the first day of Exercise Smash when six men died when their amphibious tanks launched too far out to sea and were lost in the bay. For my main character, Marie, it was the start of everything but for these young men it was the end of their too short lives. Being wartime the whole thing was top secret and for a long while it remained that way – even their families were told nothing about what happened. It was only down to amateur WW2 historian and tank restorer John Pearson that there is a memorial at all.

John had also helped with my research and if there was to be some sort of history day (the event was growing like topsy), he was first on my wish list of speakers. Although he professed to nerves he jumped at the opportunity. As did Stewart Rainbird who volunteered to lead a guided walk – and mentioned that Purbeck Sub Aqua Club were diving the remains of the tanks in preparation for the 75th anniversary of Smash in 2019. When they agreed to put on a photographic display of their finds and talk about their first dive season the day had a definite shape – and a name.

With speakers lined up the National Trust did everything they could to promote it through leaflets, a Facebook promotion and a press release. The media uptake was really good – I’m sure the NT’s name on it helped – but the story of Exercise Smash is so compelling two of the tabloids picked it up. I was in part frustrated and in part amused to see that they ‘improved’ on the story by embellishing facts in a way they had been told wasn’t true, but I guess that’s the way of their world.

But the day itself was amazing. Forty people braved the elements to discover more about Studland’s wartime history and thoroughly enjoyed themselves. The National Trust were so pleased they want to do it again. And I sold half a dozen books, which although it wasn’t the point, was still something of a result.

Business of Books: Jane Cable writes from the Romantic Novelists’ Association Conference

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Business of Books: State of the Nation
Jane Cable writes from the Romantic Novelists’ Association ConferenceI’m conferenced out. There, I’ve said it now. Suffering from serious information overload but in a very good way. So many fascinating sessions, so many interesting new people to meet. And so much wine to drink – the organisers ordered a mere 600 bottles for the weekend. Not to mention the stocks in the fridges in our own kitchens. Yes, it was a little like rolling back the years and being a student again.The first session after the official conference opening was a state of the industry address and the key messages have interest for writers in every genre, not just romance. Major trends seem to be for shorter books – gone are the doorstops of yesteryear, despite the increase in audio and ebook meaning we don’t have to carry them around anymore. And genres are blurring too – thanks to the rise and rise of indie publishing, even the major houses are beginning to understand that readers are becoming more adventurous.But of particular interest to me was the advice each panellist gave to the assembled authors. Here’s who they were and what they said.

Isobel Dixon (Head of Books and Director of the Blake Friedmann Literary Agency):
Persevere – there is much more flexibility in the market in every way. And once your book is out there, be generous with your readers.

Sam Missingham (former digital project manager at Harper Collins who has just founded @lounge_books, which she describes as a home for book lovers)
Build your own audience platforms, whatever the stage of your career. You can’t waste your time on social media.

Broo Doherty (literary agent at DHH)
Don’t take rejection personally. Believe in yourself.

Rosie de Courcy (fiction publisher at Head of Zeus)
Try to create your own world, somewhere you can write the same but different year after year.

Emily Yau (commissioning editor on fiction lists at Ebury Publishing)
Read as much as you can – in and out of your genre. Understand where your book sits in the market and why it’s special.

Well that’s the words of wisdom – and my thanks goes to John Jackson, the RNA’s unofficial photographer, for the picture.

Now I’m off to plough through pages and pages of notes for more interesting blog content – and some wonderful new people to interview about the business of books.

Business of Books: Jane Cable interviews designer and digital marketing specialist Aimee Coveney

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the-business-of-books-interviewswithjanecableBUSINESS OF BOOKS: BETTER BY DESIGN

Jane Cable interviews designer and digital marketing specialist Aimee Coveney

What is your book-related job or business?

I started out by opening my own freelance design consultancy after finding my niche of working with industry professionals and directly with authors themselves. I am now co-founder of Bookollective and run the Design and Digital Marketing areas of the business. As part of this, I regularly design book covers, websites and promotional material, as well as running social media campaigns and blog tours. I see design and digital marketing as increasingly appreciated areas of the publishing sector, with many having put these on the back burner for years. Design is key to visually presenting yourself as an author and also transitions over to the marketing of your work both on and offline. Digital marketing is regularly misused, but its values are increasingly apparent to authors and professionals. When understood and targeted correctly it can quickly grow your visibility and credibility within the marketplace.

 Jane Cable interviews designer and digital marketing specialist Aimee Coveney

What is the most rewarding part of it?

I love hearing back from authors and publishers on how much they love a design; especially book covers. After what can be years of writing their book, it can often be an emotional moment seeing it in its final ‘wrapping’. I think independent authors sometimes feel their writing doesn’t deserve a professional design and when they decide to take that route, it is an honour to be the person to work with them and create something that visually represents their hard work. Publishers are always passionate about books and I love their enthusiasm for good design.

On the digital marketing side, I love finding new opportunities and contacts for both authors and Bookollective as a business. There’s no greater feeling than building on something you feel strongly about and helping others to do the same. Interacting online, sharing knowledge and the Bookollective mission to create a community within the publishing industry is a reward in itself.

 

What do you consider to be your major successes?

With a vast amount of books being published every day, it is always a success when one you represent gets favourably acknowledged in some way. This year I was thrilled to win a cover design award and also seeing my expertise recognised with an article in the UK’s bestselling writing magazine. Bookollective was also ‘Start-up of the Week’ in The Bookseller which was a fantastic accolade. It’s been a busy and exciting start to the year and I can’t wait to see what else it will bring.

 

Have you always loved books and what are you reading at the moment?

Absolutely! I can vaguely remember being delighted at winning a book whilst in nursery: it’s one of my earliest memories. I grew up reading classics such as Beatrix Potter and Judy Blume before being brave enough to read outside of my comfort zone and now enjoy a wide array of genres. At the moment I am reading Asking For It by Louise O’Neill; an emotional roller-coaster for me. I don’t read every book that I work with, but I am a self-confessed book hoarder!

 

Bio: Having enjoyed years in the publishing industry, Aimee’s award-winning experience means she is well-placed to offer top advice on the design and online marketing of your book/s. Aimee regularly contributes articles for the ALLI Self-Publishing blog as well as other publishing related websites and magazines. Aimee is a Partner Member of The Alliance of Independent Authors. 

To find out more about Bookollective’s services for authors and publishers, visit her website bookollective.com

You can connect with Aimee on social media: 

Twitter: @authordesigner / @bookollective   Facebook: @bookollective  

For further information, authors & publishers can email: aimee@bookollective.com

 

 

The Business of Books: Bursting the Book Bubble

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the-business-of-books-interviewswithjanecableJane Cable on Bookbub and other promotions

Another You has been on promotion again; partly thanks to Endeavour Press and partly off my own bat. When I heard the price would be dropped to 99p/99c for a good chunk of April in readiness for a Bookbub promotion I thought it would be worthwhile experimenting a bit myself.

I had heard very good things about Kindle Daily Nation (https://kindlenationdaily.com/). Very strong in the US market (where I’m not), they offer a number of sponsorship packages which start from $30 but I opted to splash out on one where Another You would be the only book featured in the mailshot. I’ve often found that the best way to sell my books is to offer a free excerpt and to do this costs $120. I uploaded my details and held my breath. Far from being the impersonal web-based process I expected soon I was receiving friendly emails from the team in New England who designed a great mailshot which showcased my book perfectly.

Did it work? Yes, in that the book shot briefly back up the Amazon.com charts and Endeavour were able to tell me that it sold 26 copies on the day of the promotion. Not nearly enough to pay for it, although more would have sold over the next few days, but overall the increased profile meant the experience was a positive one.

bookpromotionPR publicity

A week or so later Another You was featured on Author Shout’s Cover Wars (http://authorshout.com/cover-wars/). I had applied a few months before so the timing was purely co-incidental and I thought the promotions would bounce off each other well. Any author can apply, but be aware – this competition is far more about social media presence than the cover itself.

I normally work really hard on social media to make the most of every promotion I do and this time I could see it paying off straight away. I shared the link to the voting on the bookish Facebook groups I’m a member of, to my author page and on my personal Facebook account. I tweeted it every day. In Cover Wars you can vote every 24 hours and so many friends and fellow authors rallied around to do this I was knocked out by the support. It was neck and neck until the end, but I realised that the other author vying for top slot was in America so I had a last morning to gather votes before the competition closed. My strategy worked and Another You became Author Shout’s book of the week, featuring on their website and in their own social media. But whether I sold any more copies because of it I can’t really tell.

So on to Bookbub (https://www.bookbub.com/home/). Authors who have been featured rave about it, it isn’t cheap and there is a selection process to go through. Is it worth the hype? The answer is an emphatic yes.

Endeavour booked the promotion for the UK, Canada, Australia and India. It was so effective that within hours I had my first Amazon best-seller label, for 20th century historical romance in Canada. Unlike when the book was available free these were real sales to genuine new customers. A week later the book is still doing pretty well there and in Australia. In the UK it shot up to 400 in the Kindle UK charts and is still selling strongly and in the top 50 for women’s historical fiction.

So, what have I learnt? Strive for the best – save your pennies or beg your publisher and try for a Bookbub slot. And when you do decide on a promotion, harness all your social media resources and work as hard as you can to maximise the impact. Otherwise your time and money are likely to be wasted.