ONLINE SUPERMARKET, Ocado, opens the 
. Proving that fresh really is best, the new delivery service, in partnership with Daylesford organic farm, will provide customers with a number of live farm animals to produce their own milk and eggs. All available to order from Sunday, 1st April.
The modern day ‘Tom and Barbara’, seeking out The Good Life, will be impressed with Ocado’s offering of livestock from Daylesford’s organic farm in Gloucestershire. Ranging from a single chicken, to a flock of rare hens, and even cows, the online grocer’s fifteenth ‘shop in shop’ caters to those looking to have the freshest produce delivered straight to their door.
To ensure that all animals go to the right ‘farmer’, potential buyers will have their property inspected by the new Ocado farm team, headed by Daylesford’s Senior Farm Manager, Richard Smith. Once homes have been found fit, the in-house team will provide buyers with invaluable urban farm knowledge – from building chicken coops, to milking a cow.
The newly developed Ocado farm van provides a spacious environment for the livestock travelling from the heart of Gloucestershire. Fitted with fresh grass from the West Country and incorporating a state-of-the-art shower spritz and drying system, the farm animals will be truly fresh when they arrive at their new grazing ground.
Following the success of their first online farmshop, launched on Ocado.com in September 2011, Daylesford CEO, Jamie Mitchell, said: “There is a growing market of allotment owners who want to produce more than boring runner beans and cabbages. At Daylesford, we are lucky enough to farm 2,000 acres in the Cotswolds, and wish to give Ocado shoppers the opportunity to farm their own animals, giving them the freshest milk and eggs.”
Ocado co-founder, Jason Gissing commented: “Ocado is dedicated to making life easier for its customers and, on our mission to becoming a food emporium, we strive to provide our shoppers with more of what they want.
“Just like our customers, we strongly believe that fresh is the best, hence why our fresh fruit and vegetables are already handled less than they would be at a traditional supermarket – fresh produce is touched only once or twice before being delivered. It’s also why we guarantee that we’ll never sell products right up to their ‘use by’ date. Ocado’s Daylesford Livestock-Shop is the next step in providing our shoppers with the freshest produce available.”
Prices are as follows:
· Daylesford Legbar Hen – £25
· Heritage Gloucestershire Cow – £1000 to £1500
· British Friesian Cow – £1000 to £2000
