Tag Archives: campaign

Cara Delevingne Fronts I’m Not A Trophy Inaugural Campaign

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Cara Delevingne Fronts I'm Not A Trophy Inaugural CampaignEvery 20 minutes the world adds another 3,500 human lives but loses at least one endangered wildlife species at the same rate. Celebrated supermodel and actress, Cara Delevingne is taking her compassion for animals to new heights and looking to end the unnecessary destruction of endangered species once and for all by becoming the inaugural brand ambassador for the first-ever I’m Not A Trophy campaign. Founded by renowned French artist and photographer, Arno Elias, I’m Not A Trophy is a global initiative that aims to bring awareness to endangered animals, and to the illegal and tragic acts of trophy hunting.

The campaign features original photographs of Cara shot by Arno with artfully imposed wildlife covering her body. The international movement is the first of its kind and is an ongoing initiative to amass a greater education and understanding for malicious acts of trophy hunting and poaching of lions, elephants, rhinos and more. Supporters of the campaign can contribute to a variety of foundations listed on www.imnotatrophy.org, and for those looking to take a little piece of Cara home with them, limited edition prints of the model are available for purchase on the site. Even better, all proceeds from Cara’s prints will benefit wildlife conservation efforts.

Cara’s comment on Arno Elias’ I’m Not A Trophy initiative not only supporting endangered species, but also aiming to empower women as well.
I want to highlight women as powerful figures within our society. Much like the species that are trophy hunted and displayed as prizes, women are often seen as possessions. It’s time for our society to end the treatment of humans and animals as trophies.

Cara speaks to the overwhelmingly increasing issue of poaching and trophy hunting

I knew that illegal poaching and trophy hunting was becoming an epidemic, but after meeting and working with Arno, he really enlightened me on how tragic and serious of an issue this truly is. I am extremely passionate about animals and am so honored to be representing an organization and cause that is fighting for the rights of these innocent lives.
Cara discusses how she met French photographer and artist, Arno Elias, who created the campaign and shot Cara for it.
I was introduced to Arno’s work after falling in love with the images he did for my friend and fellow model, Suki Waterhouse. Suki put us in touch and before we knew it we were in Paris shooting together.

Cara talks about her  involved with the campaign’s initiatives

I plan on being very hands-on with the organization and will do whatever I can to help create awareness for the tragic poaching and trophy hunting that is occurring in Africa. I’m extremely proud to act as inaugural ambassador for the first-ever, international I’m Not a Trophy campaign, a cause that not only benefits endangered species, but empowers women as well.
 

The Rise of The Fat Supermodel: Is The Fashion Industry Embracing Plus Size Models?

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When it comes to the fashion industries obsession with waif like models, times they are a changing…well maybe just a dress size or two.  In recent months the industry has seen a sidestep in to the usually unmentionable world of FAT!  Several leading modelling agencies now have dedicated plus size divisions, recognising the huge surge in popularity of plus-sized fashion bloggers and Instagrammers.  According to Public Health England, two thirds of people in the UK are overweight and are in need of taking better care of their health.

The rise of the fat supermodel- Is the fashion industry embracing plus size models?

Candice Huffine became the first plus size model to feature in this years’ Pirelli calendar, has graced the front page of Italian Vogue, and has appeared in i-D and Harper’s Bazaar

Tess Holliday’s huge social media following, helped get her signed to modelling agency MILK Model Management who now have a separate division, Curve, which is dedicated to plus size models.

Advertisers using slim models for their ‘health’ campaigns have been heavily criticised by the public and media alike. Protein World’s infamous Are You Beach Body Ready? poster campaign backlash is a prime example of this shift in attitudes towards the ideal female body.

We asked Dr Marilyn Glenville, Nutritionist, women’s health expert and author of Fat Around the Middle: How to Lose That Bulge – For Good  for her thoughts…

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How difficult is it to maintain a super skinny body shape and still be healthy?

It is very difficult if not impossible to maintain a super skinny body shape and still be healthy.  And for women it is important not to lose too much fat, because then periods will stop and it can affect not only fertility but also increase the risk of problems like osteoporosis because the woman has lost the protection of the female hormones.

 

Do you see women who struggle to lose weight more regularly now?

Yes.  In my clinics in Harley Street and Tunbridge Wells, I frequently see women who struggle to lose weight.  Most of them just want to be a healthy weight and to have a way of eating that becomes a way of life rather than being on a constant diet or having to do fad diets.

 

Many women I see also want to change their body shape as well as lose weight as they know they are carrying too much fat around their middles which increases the risk of type 2 diabetes, cancer (especially breast cancer), heart disease, Alzheimer’s and high blood pressure.

 

Do you think the fashion industry should embrace models who better represent today’s average British woman?  

I definitely think the fashion industry should embrace models who look like the average British woman.  It makes it easier for the average woman to relate to the clothes that the model is wearing and more likely to want to purchase them.  If the model is super thin, then the average woman will think they can’t possibly attain that without starving themselves and knows that it is just not realistic for them.

 

Can you be healthy and bigger?

This is really dependent on body fat percentage rather than weight.  A person’s weight cannot differentiate between fat and muscle and an athlete and a couch potato can have the same Body Mass Index (BMI – a ratio of height to weight) and yet have a completely different percentage of fat and muscle.

 

A woman can be bigger and healthy if she has the correct percentage of body fat (25-31%). Too low, it risks her periods stopping, infertility and osteoporosis, too high then it risks heart disease, cancer and Type 2 diabetes.

 

Want to shift some pounds naturally?

 

Dr Marilyn Glenville (www.marilynglenville.com) has joined forces with luxury health spa Champneys.com, to deliver a series of very special women’s wellbeing weekends this year.  These very special one and two day retreats are led by Dr Glenville herself and offer natural solutions and insight into four significant female health issues; Fat Around The Middle, Digestion & IBS, Menopause & Osteoporosis and Fertility.

 

 

Hilary Clinton’s Presidential Campaign Kicked Off with Wacky Merchandise

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Hilary Clinton’s 2016 presidential campaignAt Frost we are super excited about the prospect of a female American president. It has been a long time coming and if anyone can do it, Hilary can.  We also love the wackiness of this new website that has been set up in support of Hilary Clinton’s 2016 presidential campaign offering a range of wacky merchandise sporting the ‘I’m Ready for Hilary’ slogan.

Even though Clinton is yet to announce whether she’ll run for the 2016 presidential election, due to take place on Tuesday November 8, the website has backed the her in what is set to be another hotly contested election.

The site offers everything from a Grassroots Tour Poster to Champagne flutes, hoodies and  cufflinks, but there are some more unusual additions such as ‘Hillary Rocks!’ old fashioned glasses and an extensive range of petwear.

A social media storm has gathered on the back of the new merchandise store with people posting pictures of the free bumper sticker that can be collected upon backing the campaign. An anti campaign has also been initiated with a red ‘not’ wedged between ‘I’m Ready’. The campaign has enjoyed similar social success with one Tweeter saying: “If the U.S. is ready for Hilary, I’m moving to Nepal” in response to bumper stickers being handed out at a US college campus.

Top 10 Wackiest ’Clinton for President’ Merchandise 

  • Lucky Cat collars
  • Lucky Dog Hoodies 
  • Glass mason jars
  • Make Your Mark Marker Pens
  • Born Ready Onesie

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Early polling for the 2016 elections indicate Hilary is expected to take the Democratic primaries with ease, with 55 per cent on people in a Fox News poll saying they believe she will win. Jeb Bush, Chris Christie, Rand Paul and Mitt Romney are the most likely Republican candidates to be standing against her, but Hilary will have to overcome Vermin Supreme in the primaries before running for president after the performance artist put himself in the running.

Hilary Clinton’s 2016 presidential campaign

The bearded Supreme is  known for running as an alternative candidate in various local, state, and national elections and renowned for carrying a large toothbrush and wearing a boot shaped hat. Here’s a brief look  at what Hilary will be up against:

Merchandise images from ReadyforHilary.com

Christmas, The Most Wasteful Time Of The Year?

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christmas_family460Christmas is a time of joy but also a time of giving. Unfortunately, it is also a time of waste and this Christmas is set to be a wasteful one, as new research today reveals Brits will throw out 4.2 million Christmas dinners across the country, amounting to the equivalent of 17.2m Brussels sprouts, 263,000 turkeys and 740,000 Christmas puddings.

 

The poll of 2,000 adults by Unilever shows that while we spend hundreds of pounds catering for the big day – on average £112 is spent per host on food alone – nearly 10% of every dinner plate is thrown away once the Christmas festivities subside, equalling a whopping £64m of squandered food.

 

Typically, there are six of us around the Christmas dinner table and we’re expected to eat £18.60 worth of food each. It would take the average family nearly 4 days to eat all of their food bought just for Christmas Day.

 

As part of Project Sunlight #ClearAPlate campaign, aimed at showing that ‘food poverty’ and ‘food waste’ are issues closer to home than many of us think, the research exposes the excesses of the festive season, with 75% of people admitting to overspending on their Christmas Day shop, and having too much leftover food. We all know that Christmas is a time for giving and, through the campaign this year, Project Sunlight are asking people to give just a moment to plan their festive food and think about what goes into the trolley. We’re also asking that if you do buy too much, don’t forget to drop some tins into your local food bank to help those that need it.

 

20% of Brits admit to buying traditional Christmas food they don’t necessarily like to eat, resulting in the nation discarding literally millions of roast vegetables. The amount of neglected Brussels sprouts alone would fill 1,000 wheelie bins, and all the leftover carrots could reach from London to Munich, end-to-end. Astonishingly, Brits could even fill an Olympic-sized swimming pool with all of the wasted Christmas gravy!

 

Top 10 most thrown-away Christmas foods:

We throw away:

  1. 17.2m Brussels sprouts
  2. 11.9m carrots
  3. 11.3m roast potatoes
  4. 10.9m parsnips
  5. 9.8m cups of gravy
  6. 7.9m slices of turkey (approx. 263,000 turkeys)
  7. 7.9m cups of stuffing
  8. 7.5m mince pies
  9. 7.4m slices of Christmas pudding (approx. 740,000 Christmas puddings)
  10. 7.1m pigs in blankets

When it comes to the festive season it seems our eyes are bigger than our bellies, with one third of respondents admitting to serving themselves an excessive Christmas dinner that they can’t finish. Additionally, 36% of adults cite ‘getting caught up in the Christmas spirit’ as their excuse for buying too much food for the day.

 

Under 35s are the worst culprits for food wastage at Christmas, as they lash out spending more than the national average (15% spending up to £200), but confess to discarding 13% of their Christmas food shop.

 

Top 5 Christmas Leftover Recipes:

  1. Best Ever Turkey Sandwich
  2. Spiced Persian Turkey Soup
  3. Marzipan Panettone Pudding
  4. Bubble & Squeak
  5. Turkey Meatloaf

 

The #ClearAPlate campaign pledges to provide an additional half a million meals to families in need through its partnership with Oxfam and calls on people to do their bit to address food waste, in order to help fight hunger.

 

People can show their support for the #ClearAPlate campaign through three simple steps:

  • CLEAR their plate of food and take a photograph
  • UPLOAD the image on their social media using #ClearAPlate to raise awareness of the issue
  • VISIT www.ProjectSunlight.co.uk to find out other ways to support the campaign, including donating meals or time to Oxfam. People can also find tips and advice on reducing food waste and clever recipe ideas

 

 

 

Kate Nash & Leona Lewis Donate Bunny Selfies to #BeCrueltyFree Campaign

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Stars’ bunnies, Fluffy and Melrose, get active for #InternationalRabbitDay

cute bunny rabbit kate nash leoni lewis

Award-winning British singer-songwriters Kate Nash and Leona Lewis have joined with bunny lovers from all over the world to say, ‘Bunnies are for cuddling, not cosmetics testing” on International Rabbit Day (Sept 27). The stars donated bunny selfies in support of Humane Society International’s #BeCrueltyFreecampaign for a worldwide end to cosmetics testing on rabbits, guinea pigs, mice and other animals.

Kate tweeted a photo of herself with Fluffy: “My bunny Fluffy is my best friend. I love her so much, and I’d never let anyone hurt her. It’s so sad to think that there are thousands of rabbits just as lovely as Fluffy, trembling in laboratories as chemicals are dripped in their eyes to test cosmetics. Bunnies are for cuddling, not cruel cosmetics testing. That’s why Fluffy and I support HSI’s #BeCrueltyFree campaign. Let’s end testing cosmetics on animals once and for all!”

Leona tweeted a selfie of herself and Melrose sharing a kiss: “I want bunnies to #BeCrueltyFree with @HSIGlobal let’s end cosmetics cruelty!” The Glassheart singer also recently posted an article on her Lee-Loy Blog about her desire to see a global end to cosmetics animal testing.

Leona’s blog reads: “Ending animal testing is also about getting laws changed, Bills introduced, advancing cutting-edge science, lobbying politicians and grabbing some serious face time in the beauty brand board room to get things changed. And for that you need kick-ass campaigners who know what they’re talking about. Our favourite bunny-hugging beauty crusaders are the #BeCrueltyFree campaign from Humane Society International.”

Rabbits are commonly used to test cosmetics alongside smaller animals such as mice. In skin and eye irritation tests first developed in the 1940s, rabbits are held in full body restraints so that chemicals can be dripped in their eyes or spread on their shaved skin. These tests are notoriously unreliable as well as cruel.

The European Union, Norway, Israel and India have all banned animal testing for cosmetics, and bans are being considered in Australia, Brazil, New Zealand, Taiwan, and the United States. The #BeCrueltyFree campaign has been a driving force behind much of this global progress.

Hundreds of cruelty-free companies around the world such as LUSH, Lippy Girl and Barry M, produce safe products without animal testing. They do so by using existing ingredients combined with available state-of-the-art non-animal tests.

Say NO to cosmetics cruelty – sign the #BeCrueltyFree pledge.

 

Alessandra Ambrosio & FC Barcelona Player Neymar Junior | Behind The Scenes

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Stunning model Alessandra Ambrosio and FC Barcelona players Gerard Pique and Neymar Junior are shooting the new Replay AW14 Hyperflex campaign.

 

This is a preview taken behind the scenes of the shoot showcasing some of the new collection due to launch later in the year.

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@surgerypr Instagram

 

 

Millie Mackintosh, Jessie Ware & Louise Thompson Pledge Allegiance To Cath Kidston

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Cath Kidston has a new campaign this season all about women and their handbags – something which is very personal to every woman, and can be a real storyteller in terms of personality and personal life and we love it.

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louisethompson

With a particular focus on the universal truth of the two tribes women fall into on the subject of the size of their handbag – either being the kind of girl who carries everything but the kitchen sink or the kind that only carries the bare essentials, Cath Kidston will launch a photographic exhibition called ‘Do You Like Yours Big or Small?’ at their flagship store 180 Piccadilly, featuring high profile friends of the brand including Daisy Lowe, Jessie Ware, Nicola Roberts, Millie Mackintosh, Sophie Ellis-Bextor and Cath Kidston herself pledging their allegiance to being either a #totesbig or #totessmall kind of girl and revealing what they carry in their everyday bags.

Daisy Lowe, Jessie Ware, Nicola Roberts, Millie Mackintosh, Sophie Ellis-Bextor and Cath Kidston annafriel

The exhibition will run for two weeks in the 180 Piccadilly Store, London and will be open to the public, who can also get involved by submitting their own #totesbig and #totessmall images for a chance to be featured in the exhibition. In addition there will be an interactive Ames Room, which distorts the users perception creating a #totesbig or #totessmall effect depending where you’re stood.

 

The Cath Kidston Ames room will be touring the UK bringing modern vintage British fairground fun to the below spaces:

 

o    Southampton – 6th & 7th Sept

o    Meadowhall – 13th & 14th Sept

o    Bluewater – 20th & 21st Sept

o    Westfield – 4th & 5th Oct

 

 

 

Simon’s Cat Indiegogo Film Campaign Raises Over £88,000 In Under a Week

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simon's catBritish animator turns to crowdfunding to make first colour enhanced extended film

The #1 UK animation channel on YouTube with over 500,000,000 views!

 

The lovable and mischievous Simon’s Cat first appeared online in the animated film ‘Cat Man Do’, which was a viral smash-hit on YouTube in 2008. Now boasting over half a billion views and 3 million subscribers, Simon’s Cat is the #1 UK animation channel on YouTube.

 

The Simon’s Cat animation studio is looking to fund a special extended-length, colour episode, based on the chaos that erupts on the day of a veterinarian appointment. For this they have adopted the Indiegogo crowd-funding platform.

 

Simon’s Cat creator Simon Tofield explains “In the messages we receive from fans, a film about preparing for and visiting the vet is definitely the most common request. It’s a deep subject to explore, rich with the potential of loads of humour which is why we feel we’d like to make this our first broadcast length episode in colour! I am so grateful to our fans for their wonderful support!”

 

Indiegogo’s UK’s Anastasia Emmanuel says “We’re delighted and proud to have helped the Simon’s Cat team achieve their ambitions with ‘Off to the Vet’. We’ve successfully helped fund the ideas of hundreds of creators, inventors and businesses across the globe. Simon’s Cat is definitely one of the most fun and memorable campaigns we’ve ever hosted. We can’t wait to see the final film!”

 

For more information visit:

www.igg.me/at/simonscat

www.simonscat.com

https://www.indiegogo.com/projects/simon-s-cat-in-off-to-the-vet