Alfa Romeo Young Designer Award – A sneak preview at the work of the finalists!


 The finalists of the Alfa Romeo Young Designer Award have been announced and we have the winning sketches that are taking this year’s hottest new designers to FS2012!

 

Now entering its 20th year, the St Andrews Charity Fashion Show is a professionally run and high achieving student organisation, which is passionate about both fundraising and fashion. It is currently the largest student-run charity fashion show in the UK. FS2012 will take place on 25th February and will showcase young design talent alongside big fashion brands and as official jewellery partner of this year’s show, Swarovski will adorn models with pieces from its couture jewellery collection, Atelier Swarovski.

 

Nadja Swarovski commented, “The St Andrews Charity Fashion show has a long history of promoting both young and established design talent, which is in keeping with Swarovski’s commitment to supporting creative industries. As a patron I am delighted to be a part of this exciting event which also benefits such a deserving cause as the Muir Maxwell Trust.”

 

FS 2012 are working this year with the Muir Maxwell Trust (MMT), a charity that supports the 70,000 children in the UK with epilepsy and their families. Established in 2003 by Ann and Jonny Maxwell, the Trust is named after the Maxwell’s 14 year old son, Muir, who is profoundly damaged by a severe form of epilepsy that began in infancy.

 

The Alfa Romeo Young Designer Award will function as a platform for UK-based new and emerging young designers. In conjunction with the 20th Anniversary of our show, it will combine the authority of well-known designers with the flare of the country’s best student design talent both on the catwalk and throughout our campaign.

 

The recipient of the Alfa Romeo Young Designer Award will receive:

 

  • The Alfa Romeo Young Designer Award 2012
  • £1000 in prize money, courtesy of Alfa Romeo
  • The opportunity to design a fashion line, worth £500, in support of our chosen charity: The Muir Maxwell Trust
  • Exclusive feature and spread in The FS Magazine, with over 7,000 online readers.

The 2011 judging panel included the PPQ design duo, Amy Molyneaux & Percy Parker, as well as Britain’s Next Top Model Winner, Alex Evans.

Men as clueless as women when it comes to car maintenance

Women have always relied on good old dad or their other half to fix their cars, but new research by Unipart Automotive has revealed that four in ten men are as clueless as women when it comes to car maintenance.

The poll revealed that half of women have always avoided garages to resolve any car problems as they felt intimidated because of their lack of car knowledge. A further three quarters felt at risk of getting ripped-off by mechanics who blinded them with jargon.

But research reveals millions of men feel exactly the same and also feel susceptible to being conned as their understanding of cars is so poor.

It emerged that after popping the bonnet millions of men struggle to identify where the screen wash is located, how to check the oil and change a light bulb.

Staggeringly some men couldn’t get that far – as the study found 19 per cent don’t know how to release the bonnet on their car, and this is something my friend with an Infiniti can confirm (Infiniti G37’s are known for their reliability but are very hard to tune when they do break down).

Unipart Automotive, which polled 2000 men and women in conjunction with National Car Care Week, found one in five women could competently change a tyre and three quarters of females could check their oil.

But a third of men who completed the poll also wouldn’t know where their jack was or how to top up the car with water.

They also fail to fathom how to correctly check the tyre pressure, change a wheel and replace windscreen wipers.

It also emerged that one in ten men never bother to get their car serviced or get their vehicle check online and a further 12 per cent only get their car serviced when they can afford to.

Two in five respondents said an MOT and servicing was the same thing.

One in ten men said the first thing they would do if they broke down was to ring their wife, 13 per cent said they would panic and 16 per cent said they would ring their dad for help.

Stuart Sims, general manager, marketing services for Unipart Automotive, says: “These results are worrying as they suggest many drivers are not checking the roadworthiness of their vehicle. The more advanced cars have become the less adept consumers have been at maintaining them.

‘’Modern vehicles are computerised and many motorists don’t tend to tinker with their cars like they did say twenty or thirty years ago.

‘’Having said that, every car has an engine, brakes and tyres so there are plenty of simple checks that need to be carried out to ensure cars are safe and run efficiently.

‘’It’s important both men and women know the basics when it comes to their cars and keep on top of regular servicing and repairs.’’

More than a third of men (36 per cent) and half of women say they never give their car the ‘once over’ claiming they’re too busy, totally inept or the car is new so it doesn’t need it.

Alarmingly 16 per cent of men have driven a car whilst knowing it had bald tyres, compared to only one in ten women.

A third of both sexes regularly drive with no screen wash and one in ten men have even driven their car knowing the brakes were in poor condition.

It’s not surprising then that four in ten men admit to being lazy when it comes to caring for their car.

Although half of men said they were better at dealing with car trouble than women.

It’s no wonder when 20 per cent of women who took part in the study said that they refuse to fill their car up with petrol and insist their other half does it.

Four in ten men that were questioned during the study said they would much rather pay someone to take care of their car than do it themselves.

Tim Ferris, Unipart Car Care Centre Panel chairman says: ‘’It’s alarming that so many motorists, regardless of whether they’re male or female, are not carrying out any checks themselves and combining this with no servicing.

‘’Cars need to be serviced regularly and in accordance with the vehicle manufacturer’s schedule to ensure that the vehicle is running safely.

‘’Car servicing is something that needs to be included in the household budget and should be considered as much of a necessity as paying the gas or electric bills. An independent garage such as a Unipart Car Care Centre can be significantly cheaper than a franchised dealer, saving motorists a considerable amount of money and making an annual service affordable.

“A local, friendly, independent garage that is trustworthy and reliable is really important to instill confidence in the motorist, especially women drivers who have a greater fear of being ripped off than men.

“Another advantage of a good quality independent garage network is that the vehicle’s warranty isn’t invalidated if the motorist doesn’t go back to the franchised dealer from which the car was bought.

Furthermore, Unipart Car Care Centres offer the only nationwide guarantee in the country on both parts plus the labour it takes to fit them.”

The study found that two thirds of women said they had no idea what servicing entailed and so did 52 per cent of men.

TASKS BRITS COULD COMPETENTLY CARRY OUT

Female Male

Release the bonnet 84.33% 81.83%
Find the dipstick 72.71% 73.62%
Check the oil 72.87% 75.24%
Change the oil 15.83% 38.36%
Locate the jack 47.89% 67.03%
Locate the spare wheel 65.55% 68.24%
Change a tyre 21.08% 56.39%
Top up screen wash 68.66% 70.39%
Top up air in tyres 56.25% 67.70%
Recharge your battery 16.31% 44.41%
Topping up with water 57.84% 64.87%
Replace a bulb 17.66% 48.18%
Check your headlights are working 59.90% 64.47%
Replace your windscreen wipers 26.41% 51.01%
Check the engine coolant 22.99% 47.51%
Check your brake fluid levels 17.10% 42.26%
Check your shock absorbers 3.98% 19.92%
Check your brakes 16.15% 29.21%

The Greatest Movie Ever Sold, New Frontiers in film financing.

The Greatest Movie Ever Sold directed by Morgan Spurlock.

Where and When: Thursday 29th September at BFI Southbank

On Thursday I saw Morgan Spurlock’s new documentary about branding, advertising and product placement, which is entirely funded by branding, advertising and product placement.

Afterward, a panel of experts from film and advertising discussed how producers can create new synergies and forms of production finance without losing their artistic integrity. The panel included; Pippa Cross, Producer of Chalet Girl, Duncan Forrester, Head of Public Affairs, Volvo, Darryl Collis, Director of Seesaw Media, Pete Buckingham, Head of Distribution and Exhibition at the BFI

“Nothing like a cold call to let you know how little power you have.” Morgan Spurlock.

What I learned:

1) The Greatest Movie Ever Sold was the first film to be in profit before it hit theatres

2) Spurlock ‘didn’t negotiate for success’ so the brands didn’t have to pay him any more money when the movie became a runaway success.

3) In the first few months, The Greatest Movie Ever Sold had over 900 million media impressions.

4) Spurlock called over 100 ad agencies and 650 companies to contribute to the documentary, only 15 companies said yes. A success rate of only 2%.

5) Pom juice is 40% as effective as Viagra for helping a man sustain an erection.

6) Volvo did not pay to be in Twilight, the filmmakers stayed true to the fact that Edward drives a Volvo in the book. But they have people come in and buy the car Edward drives after seeing the movies, even though it’s a £35-50,000 investment.

7) A big champagne company turned down the opportunity to be in The King’s Speech because they ‘didn’t do period films’.

8) Morgan Spurlock could not legally disparage the entire country of Germany in or around the Mini that he was given for the film. Most of the contracts had a non-disparagement clause.

9) Spurlock said all of the brands asked for ROI (return on investment) but not of them got it.

10) Ditto for the final cut, Spurlock says: ‘Retain final cut or it’s not your film”. However, if your film costs more than $40-50 million, you will not get final cut.

11) Spurlock’s advice to filmmakers when negotiating with brands and advertisers is: Always know what you are willing to give up. Integrity is valuable.

12) Fed ex did not pay to be in Castaway.

13) The film uses all of the things it criticise in the beginning to sell the film to you later

14) Old Navy gave Spurlock a cheque for £200,000 after seeing the documentary at the Sundance Premiere.

15) The brands have bigger lawyer than you.

16) Pippa Cross had to spend 2K on CGI to get ride of a beer bottle on Shooting Dogs because the beer brand did not want to be associated with the genocide.

17) The Social Network has Mark Zuckerberg and the rest of the cast using Sony laptops, but, factually, the real people the film is based on would have been using Apple Macs.

18) Pippa Cross got Tesco vouchers for Chalet Girl, and the best Ski brands on board.

19) Morgan Spurlock made a deal with a tri-state pet discount store; you could get a goldfish and after the first one died, use a voucher to get another one. Like Spurlock does in the film.

20) Spurlock tried to get a gun company onboard, but they all said no.

21) The lawyer Morgan interviews in his documentary tells of of the term ‘Faction’. Where fact and fiction meet, and what advertisers use to confuse you and integrate their products into your favourite TV shows and Films.

The documentary is essential viewing for anyone interested in film, or raising finance.

Wendy's Baby Diary: 21 Weeks – On Holiday

I write this at 8.40pm, missing the last day of the Edinburgh fringe festival, my bottom lip jutting out in disappointment – so near and yet so far. We are staying in Kippford in the Scottish borders, a good 2 hour drive from the land of the fringe.

But this is a lovely part of the world to be in – staying in a beautiful holiday home with a fantastic view of the estuary and rolling hills, with yachts, a kite buggy and waterskiing  in view and a shell beach accessible from the property’s front garden it is idyllic for Dillon’s first holiday.

Bottom teeth

Dillon has a second tooth visible already and he’s not yet 5 months old. It is happening so quickly!

High pitched

Dillon has been babbling for a while but recently he has started high pitched squealing, sounds like he is practicing to be a choir boy or piglet.

 Car travel

It took us 7 ½ hours to get to Scotland including a stop at services, which was very close to how much time it should have taken. All this was thanks to Dillon being very well behaved on the drive. We seem to have learnt from our previous mistakes – we can’t leave him in the back seat unattended, he needs to have his mum there with milk, dummy, teething materials and anything else he may require to hand. Then we have a good journey.

Infacol

The baby has been crying a lot in the evenings and we think this had been caused by wind. Although it takes some getting used to, giving Infacol to Dillon before a feed seems to have helped his digestion and temper a great deal.

 Nose and Gums

I love the triangular shape of the underside of his nose and the top set of gums in his mouth. When he was smaller his chin quivered. The skin on his cheeks is so soft I’ve never felt anything like it. These traits are common to all babies, I never realised how adorable I would find them. His smile and laugh light up the room. Sometimes I want him to stop growing and just stay how he is – perfect. But then I’m so sentimental I cried at Abba’s Slipping Through My Fingers (Mamma Mia)before I had him. I can’t get over the thought that once I was his size, once his grandparents were, once everyone was a tiny helpless baby – even the biggest, toughest, wealthiest, tallest, most beautiful, oldest, powerful people were tiny, possibly breastfed and wet themselves.

There is no internet connection here so I don’t know how long it will be before I can get this online.

Until next time – cherish each moment.

 © Wendy Thomson 2011

Wendy Thomson is the editor of www.femalearts.com an online publication which promotes women in the arts and in business.