OCADO, has revealed that despite stocking up on the latest celebrity cookbooks ahead of the Christmas season, one in ten Brits admit to never even opening them, with almost half (41%) of us only pulling them off the shelf when they need to make ‘something special’.
Even though half of the population say that they own at least four cookbooks, research from the online grocer reveals that busy lifestyles mean Brits don’t have the time to rustle up a meal from scratch, let alone break the spine on their mountain of cookbooks, with five per cent of those quizzed claiming that they don’t spend any time at all cooking each day.
However it seems as though the humble recipe book is not dead, with Ocado predicting that cookbooks are set to be a staple stocking filler this festive season, including the new titles from Jamie Oliver, Nigella Lawson and Heston Blumenthal.
Meanwhile, Ocado have also reported that sales of celebrity cookbooks have risen by 250% this year alone. Mouth-watering reads are also beginning to eclipse must-read erotica with the diet cookbook from The Hairy Chefs arousing more interest than 50 Shades of Grey, pushing sensationalist author E.L James off her throne on number one bestsellers lists.
Despite half of Brits showcasing exotic cookbooks on their shelves, findings reveal that the meals most regularly cooked are traditional classics like Spaghetti Bolognaise (60%), meat & two veg style roast dinners (54%) and sausage and mash (48%), with only a handful of Brits regularly taking on more exotic dishes such as Thai curry (16%) or Paella (10%).
Over a quarter of British foodies admit to tuning into at least two food programmes a week, with Masterchef (56%) and Great British Bake Off (34%) being firm favourites in the nation’s homes. However, despite immersing themselves in celebrity cook books and TV shows, when quizzed how long they spend preparing and cooking grub, a staggering 78 per cent said they managed to prepare breakfast, lunch and dinner in less than 30 minutes.
Jason Gissing, Ocado co-founder states: “We know that Brits love to buy all of the latest celebrity cookery books and enjoy watching recipes being created on TV, but many of us just don’t have the time to recreate delicious meals for ourselves. At Ocado you can browse recipes from some of the UK’s top chefs, shop for ‘must have’ cookery books and order ingredients for delivery straight to your door. Plus Ocado offers everyday products alongside rarer, hard to find ingredients, making it quick and easy to buy everything you need all in one place, so you can spend your time creating your own delicious masterpiece.
Christmas customers also can make their life even easier by shopping for their family gifts and festive fare in one simple click – forget the queues and the festive rush!”
For further information on Ocado’s own selection of tasty recipes and ingredients, visit www.ocado.com/webshop/recipes/.