Craftsmanship, style and generosity are at the heart of the recent collaboration between Chivas Regal and award-winning British watch company Bremont. Known for crafting beautifully engineered chronometers, Bremont has partnered with Chivas to design the latest Chivas 12 Made for Gentlemen by Bremont limited edition gift tin alongside 12 collector item ‘Chivalry’ watches to celebrate excellence and precision in luxury.
The Chivas 12 Made for Gentlemen by Bremont limited edition gift tin houses a bottle of Chivas 12 blended Scotch whisky and boldly features deconstructed watch elements to showcase the elegant and complex engineering of Bremont chronometers. The classically stylish, polished steel Bremont ‘Chivalry’ watch, with alligator strap, features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas etched on the rotor of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper plate, taken from a retired Scotch whisky copper still, sits on the leather presentation pouch.
In the spirit of generosity, the Bremont ‘Chivalry’ watches will be auctioned exclusively for charities around the world. Admirers of luxury watches and whisky will have the opportunity to participate in an online auction for one of these watches from 22nd October to 9th November, 2014 via www.chivas.com/bremont. Proceeds will go to The Prince’s Trust Enterprise Programme.
Explains Richard Black, Global Brand Director of Chivas Regal: “In seeking luxury experiences and products, modern gentlemen demand substance and style. We felt there were many synergies between Chivas and Bremont as award winning British brands that reflect the desires of the modern gentleman. What both Chivas and Bremont do is incredibly complex but the art is to present it simply and stylishly and give our customers distinctive luxury items and experiences.”
Nick English, Co-Founder of Bremont, adds: “For me, the collaboration with Chivas was a genuine meeting of minds. We are all dedicated and passionate about keeping traditions of craftsmanship alive and we are also focused upon leaving a positive legacy. Bremont watches are ‘Tested Beyond Endurance’ and Giles and I have been blown away by the level of skill that Chivas Master Blender, Colin Scott, deploys in channeling nature and time in blending their Scotch whiskies.”
The Chivas 12 Made for Gentlemen by Bremont will be available globally from September with RRP of £28.45.
