Coldplay and Noel Gallagher have already signed up to the new currency at www.bluedotworld.com, which gives fans access to live shows and exclusive material by artists, authors and movie stars in return for donations, volunteer work and media sharing.
Blue Dot is the new social currency given to people who do good things for their favourite charities by sharing on social media websites, volunteering and donating to any one of the 100k non-profit organisations globally. The idea also influences young people to get involved with charities, as a recent survey conducted by SAGA showed that people over the age of 75 are the most likely generation to give to charity… yet Blue Dot is hoping to overturn these figures by rewarding youngsters with amazing prizes for ‘doing good’.
Within moments of the site going live, Noel Gallagher offered last chance tickets to his debut UK dates exclusively to Blue Dot citizens. Within 48hrs, thousands of positive actions had been taken for causes, including cash donations to over 70 UK different charities. Coldplay also used Blue Dot in the UK and US, to offer the chance to see them live exclusively to fans of Blue Dot.
Blue Dot is rapidly claiming recognition and credibility… founder of Blue Dot, Chris Ward, filmed exclusive backstage footage for Blue Dot with artists at BBC’s Children in Need, including with Ed Sheeran, Rizzle Kicks, Coldplay, JLS, One Direction, Snow Patrol, The Saturdays, Elbow and James Morrison.
One Direction have commented: “We’re thrilled to be part of Blue Dot; It’s a brilliant concept and a great cause. We really hope that our exclusive dressing room acoustic performance of ‘What Makes You Beautiful’ encourages people to donate.”
Nichole Scherzinger, Professor Green, Katherine Jenkins, Rebecca Ferguson, Anton Du Beke and Joe McElderry are amongst others that have donated singed albums and tour tickets.
Blue Dot Founder, Chris Ward said: “I was previously Creative Director of the UK’s Comic Relief, where we work first hand with major stars and brands to create attention-grabbing moments that engage millions of people in volunteering and charitable giving.
I created Blue Dot, as a genuinely new & innovative way to enable every single Cause to create that same impact, every single day of the year.”
