Jessica Ennis has had quite a year, winning gold at the Olympics and becoming an idol for young girls everywhere. Now Jessica is branching out.

Speaking exclusively in City’s AM luxury magazine Bespoke, Olympic starlet Jessica Ennis said:

“I ADORE Victoria Beckham and Alexander McQueen…”

“I’d love to start my own fashion label…”

“I’ve been to two award ceremonies in the last two nights…”

You could be forgiven for thinking these were the words of a Hollywood starlet or seasoned pop star. But this is Jessica Ennis – the poster girl for the 2012 Olympics and contender for BBC Sports Personality of the Year, who, in the mind of the nation, wears lycra as a second skin.

Almost overnight she has become a focal point for the post-Olympics revival of Cool Britannia, as likely to be spotted in Stella McCartney as the new Adidas collection (which she is modelling the day City’s AM luxury magazine Bespoke caught up with her).

The change must be startling: one moment she’s a promising heptathlete, relatively unknown outside a group of loyal fans committed to the sport, the next, she’s an unexpected fashion darling.

So how is she enjoying the transition from tracksuits – and looking very good in them, mind you – to being dressed by some of the most sought after labels in the world? “It’s a brilliant position to be in,” she says. “It’s nice to have the option to pick and choose – it’s less stressful when you’re deciding what to wear.”

Her reinvention as a poster-girl has also given her design ambitions of her own and she confides that a collection is definitely on the horizon. “I would love to go down that road,” she says, “whether it’s collaborating with [a big sportswear brand] or doing the more fashiony side of things.”

With the amount of work coming her way, plus the prospects of further gold on the horizon, don’t expect Jessica Ennis, national treasure, unlikely fashion queen, to take her foot off the pedal for long.