Tag Archives: Consuelo Castiglioni

Celebs gather in Hollywood to celebrate the launch of Marni at H&M

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Celebrities gather in Hollywood to celebrate the launch of Marni at H&M

Last night in Los Angeles the great and the good of film and fashion including; Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M. The event was held in a beautiful Hollywood residence and the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor. As well as Drew, Winona and Milla, other guests arriving at the party dressed in Marni at H&M included Jessica Chastain, Freida Pinto and Andrea Riseborough. The collection will be available from March 8 in around 260 stores worldwide, as well as on-line.

“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody.” Consuelo Castiglioni, Founder and Creative Director, Marni.

“It’s nice to see again the people I worked with on the project for Marni and H&M. With the film I just tried to do something that fitted with the mood of the collection, the fantasy and the fun of fashion.” Sofia Coppola

In a classic Hollywood house in Los Angeles, around 200 guests gathered to celebrate Marni´s collaboration for H&M, a collection full of Marni’s signature print and colour arriving just in time for spring. Guests were given the chance to enjoy an evening in an atmosphere captured by Sofia Coppola’s campaign for the collection, as well as an exclusive performance by Bryan Ferry.

Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.


“I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone.” Drew Barrymore

“I’m a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M.” Winona Ryder

“Tonight has been magical. It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood. It’s been amazing to see so many personalities wearing the Marni at H&M collection. I can’t wait for these looks to go into stores so everyone can wear them for themselves.” Margareta van den Bosch, H&M’s creative advisor.

Marni to Design Spring Collection For H&M

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MARNI TO DESIGN A SPRING COLLECTION FULL OF SIGNATURE PRINT AND PATTERN FOR H&M

H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni. Available from March 8, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.

“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“. Margareta van den Bosch, Creative Advisor H&M.

Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world.

Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.