The Era of Natural Beauty? Falling Demand for Breast Enlargements.

Are attitudes to cosmetic surgery changing among UK women and men?

The UK’s leading cosmetic surgery law firm, Cosmetic Surgery Solicitors, who have a decade’s experience in this field have brought the latest and startling figures from the British Association of Aesthetic Plastic Surgery (BAAPS) to our attention. If these figures are anything to go by, then attitudes are certainly changing. With overall figures for plastic surgery in the UK decreasing in 2014 by 10 per cent, it would seem that cosmetic surgery has lost its lustre among British women.

Is this part of a new Cosmetic Surgery trend?

Certainly, the influence of the fuller-figured celebrity seems to have waned considerably as British women last year opted for more limited beauty surgeries with subtle cosmetic enhancements replacing the more obvious charms of glamour model style boob jobs and dermal fillers.

The figures from BAAPS, an organisation representing most private cosmetic surgeons in the UK, shows clearly that for the first time in the last five years, cosmetic surgery is on the decline and in a large way.

Much of this slump can be explained by women avoiding breast augmentations. While breast enlargements are still by far the most popular cosmetic operation in the UK, their popularity among women has deflated by a huge 25 per cent. Cosmetic surgeons attribute this partly to the PIP breast implant scandal where some breast implants were filled with silicone unfit for human usage. This has meant women are now erring on the side of caution when deciding on cosmetic surgery.

But the overall decrease in cosmetic operations has also been driven by a desire for a more natural look that is currently more popular among celebrities. It would account for breast reductions increasing in popularity and bucking the overall trend. That attitude has been called ‘tweaked, not tucked’ and appears to have become a new beauty ideal with the demand for understated anti-aging surgery such as eyelid surgery and dermal fillers remaining mostly unchanged and popular while large cosmetic changes like tummy tucks and nose jobs falling sharply by 20 per cent.

And it’s not just women; there’s been an overall drop of 15 per cent for men. Nose jobs, the most popular procedure for men in 2013, dropped out of the top position with a massive fall of 30 per cent while the more subtle eyelid surgery is now the most popular reason for men to brave the surgeon’s knife.

Thanks to Cosmetic Surgery Solicitors for their input to this article. If you want to find out more about cosmetic surgery negligence then check out their website at www.cosmeticsurgerysolicitors.co.uk or call them on 0808 256 9318.