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KIDS DON’T JUST SAY THE FUNNIEST THINGS…THEY EAT THEM TOO

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Toddlers’ eating habits cost UK families millions of pounds in damages a year, but what is the real cost to their health?

A SURVEY RELEASED today reveals that the nation’s toddlers regularly have mouths full of mum’s jewellery and chew on family essentials like car keys and cameras – with the average toddler costing mum and dad £60 in damages during their first three years[1], equating to a shocking nationwide loss of over £14.5 million a year[2].

Cow & Gate Growing Up Milk, who commissioned the survey to highlight the hard to get nutrients required to support toddler growth and development, found 21 per cent of parents’ bundles of joy caused more damage in the home than the family pet1! With 86 per cent of children spending up to 30 minutes per day1 chewing or sucking on household items like remote controls, which came top of the carnage list of items most commonly damaged1.

In light of additional research reporting that the typical UK toddler is more likely to have eaten a burger than broccoli[3], the new poll shows that a supper of crayons, keys and toys is commonplace for our little ones.

Released to coincide with Cow & Gate’s new TV advert, the survey also reveals that inquisitive taste buds are not limited to the household, with creepy crawlies also appearing on this unusual menu of toddler fare, with a quarter of children chowing down on between five and fifteen insects, worms and slugs in their first five years1. It’s not just the celebrities participating in Bushtucker Trials it seems!

Whilst “mouthing” is not to be discouraged, Doctor Leanne Olivier, nutritionist and spokesperson for Cow & Gate, comments: “It’s common for little ones to put weird and wacky things in their mouths, from cushions to remote controls, but they won’t find the essential nutrients they need to support their amazing growth there! A healthy balanced diet including just two beakers of Growing Up Milk[4] each day is a simple way to provide little ones with the hard to get nutrition that they need.”

Dr Richard Woolfson, child psychologist for Growing Up Milk, adds: “The results of this survey confirm that “mouthing” is very common amongst toddlers. It’s simply another form of exploration and discovery. Mouthing lets curious and inquisitive toddlers learn about the object’s texture, resistance, taste and structure. That’s why you need to watch closely – your toddler will happily mouth anything they get their hands on, big or small, safe or hazardous.”

Toddler Tasting Tactics – Some bitesize facts:

· The top ten items that toddlers most commonly put in their mouths are: toys (17%), crayons and pencils (16%), remote control (13%), keys (11%), camera, phone and iPod (10%), soft toys (9%), plastic plates and bowls (6%), items of clothing (5%), security blanket (4%) and jewellery (3%)1

· Over a quarter (28%) of toddlers have eaten more than five insects, worms and slugs in their first five years1

· 30 per cent of toddlers mark their territory and display the first signs of ownership by sucking on their beloved security blankets, soft toys and toys1

· More than half of parents (57%) say that their toddler has damaged something in the home as a result of “mouthing” 1

· 7 per cent of frustrated parents state that their toddler frequently causes damage in the home, causing destruction more than four times a month1

 

Let’s Toddle! Free App For Parents

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Cow & Gate launches free app for parents

 

Did you know that by the time your toddler is three they will have reached around half of their adult size and could be using up to 900 words? Now, parents never need to miss a moment of their toddler’s extraordinary growth and development with Cow & Gate’s handy new ‘Let’s Toddle!’ app.

 

Available on iPhone, passionate parents can keep track of all of the exciting milestones their toddlers reach, from finger painting to taking those first few steps, as it happens with this handy tool.

 

The Let’s Toddle! app is easy to use with four simple steps:

 

  1. Download it for free from the iTunes App Store.

 

  1. Capture it by taking photos and building an album to celebrate each special moment, making each one totally unique with different frames and captions.

 

  1. Enjoy it as you share with friends and loved ones online, uploading their most amazing moments to Facebook and Twitter, or sending via email.

 

  1. Ask it any questions you may have about toddler development. Contact Cow & Gate’s expert Careline advisors directly who are on hand, day and night, with tips and advice from how to cope with a fussy eater to ensuring your little ones are getting all of the nutrients they need.

 

The app is jam-packed with a whole host of astonishing facts about toddler development. Did you know that a toddler’s nutritional needs can be more than double those of an adult? With so much growth and development between one and three years it’s not surprising, which is why Cow & Gate Growing Up Milk is specially formulated to help provide your toddler with the extra goodness they need throughout this period of extraordinary development. Growing Up Milk is made from cows’ milk, enriched with the key nutrients toddlers need, such as iron, calcium and vitamins A, C and D.