Tag Archives: creative director

American Pop Culture & Fast Food Fashion Leaves Brits Hungry For More

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Have a crazing for some fast food? Well, what about some fast fashion: The fash pack’s tastes for food-inspired fashion, sees a super-size demand for delicious designs on eBay

Since Andy Warhol transformed a Campbell’s Soup can and boxes of Brillo soap pads into Pop Art in the 1960s, artists and fashion designers alike, have looked to everyday domestic products and beloved food brands for inspiration. This season has seen an explosion of Brits favourite ‘food on the move’ brands translated into must-have clothing and accessories, like never before.

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From Rita Ora modelling the McDonald’s ‘Golden Arches’ around London, to Vanessa Hudgens gracing the cover of super cool US magazine NYLON, swathed in Coca-Cola sequins, us Brits can’t get enough of all things kitsch and delicious – with sales of similar women’s apparel rising on eBay.co.uk 119%* over the summer months.

Most recently model and red carpet regular Cara Delevingne was seen taking the trend to another level. Whilst journeying home from her wild birthday celebrations she was snapped wearing an outfit inspired by what’s inside your fast food wrappers and rocking a pepperoni pizza patterned onesie. Across the pond, Katy Perry was spotted the week before wearing a similar all-in-one to The Philadelphia Museum of Art.

 

So where did this tasty trend begin?

 

British designer Ashish sent models down the runway for Spring Summer ’14 drenched in Coca-Cola t-shirts and vests, emblazoned with the brand’s unforgettable logo in his signature sequins. Not forgetting his UK roots, looks were complete with sequin shopping bags reminiscent of designs by superbrands ‘Tesco’ and ‘M&S’.

Autumn Winter ‘14 saw Moschino Creative Director, Jeremy Scott, showcase the chicest of McDonald’s uniforms, perfectly paired with ‘french fries’ iPhone cases and handbags, sparking a craze on eBay.co.uk with over 50** types of fast food phone cases available to buy instantly. Not just for ‘McFashion’ fans, Scott also created show-stopping silk dresses with prints taken from beloved food products including: Fruit Loops cereal, Hershey chocolate and Cheetos chips.

Whilst over in Paris, Lagerfeld’s Chanel runway was converted into a high-end luxury supermarket, with grocery aisles constructed in the iconic Grand Palais. Models including new face Kendall Jenner, Cara Delevingne and pal Rihanna, shopped the aisles with Chanel wire baskets and trolleys, and sported a range of tongue in cheek grocery ‘accessories’, from Chanel egg tray clutches to Chanel milk carton shoulder bags.

 

 

I Heart Studios Unveil Ben Sherman Collaboration

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I Heart Studios unveil their next collaboration for Week Two of their Shoreditch Art Wall Takeover

Kicking off week two of I Heart Studios’ takeover of the Shoreditch Art Wall, is British heritage brand – Ben Sherman. 
From January 29th, the 60 square metre space will showcase the Ben Sherman S/S14 Parachute Collection as portrayed by the creative and conceptual photography of I Heart Studios.

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The East London street canvas exhibits the experimental use of product photography that enhances the geometric fabrics and prints used throughout the Ben Sherman Parachute Collection.  I Heart Studios have showcased the lightweight and transparent style of the fabric to create an abstract quality to the product range.

I Heart Studios Creative Director Martin Winslade comments:-  “We’re always inspired by the way product photography can be highly conceptual and experimental so it tells an interesting brand story.  We loved the Ben Sherman Parachute collection because of the way it was inspired by fabric and geometric pattern, so we wanted to create images that represented the essence of the product and embodied the contemporary feel of this collection”

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Following on from the Spitfire Sunglasses collaboration, which showcased their new S/S 2014 collection, I Heart Studios will continue to display their curated selection of collaborations until February 19th 2014 with Underated London and Fault Magazine.

The collaborations not only illustrate the strong brand relationships held by I Heart Studios, but also the diversity of what the Studios offer. From conceptual and creative product shots to lifestyle and studio based editorial photography, I Heart Studios are pioneers of digital visual content with an instinctive understanding of the market and the rich variety of brands within it.

Designing the Middle East: Part 1 at 19 Greek Street | Art

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Designing the Middle East Part 1:2‘Designing the Middle East: Part 1’ (28 March – 17 May 2013) is the first in a two-part exhibition series presented by Soho design gallery, 19 Greek Street. It will showcase, for the first time in the UK, the work of Tel Aviv designers Noam Dover and Michal Cederbaum, alongside their longterm collaborator, the London based Israeli designer Yoav Reches. The exhibition will also include several works by senior Israeli designers, invited by the exhibitors in order to foster an additional dialogue between the displayed works.
Curated by 19 Greek Street owner and creative director Marc Péridis, ‘Designing the Middle
East: Part 1’ acts as a tribute to the passion, courage and love that exist alongside the terrible
conflict that divides this area of the world.
The exhibition will explore how contemporary design can respond to a reality marked by
conflict and division. It will present an exploration of creative processes within a local context:
how do the characteristics of a place influence our use of tools and materials, and what visual
forms come out of these choices? This perspective demonstrates a unique link between design,
craft and production, formulating a distinctive nature of design and fabrication.
Works such as ‘Saj Tables,’ constructed from the spun steel domes used for making pita bread,
and ‘Concrete,’ vases that explore the relationship between fragility and mass fabricated from a
material not normally associated with craft, highlight this continued questioning of the creative
process and the materials used.
The work by Noam Dover and Michal Cederbaum can be seen to merge the traditions of
craftsmanship with technology, while frequently confusing this relationship. ‘Scan & Scale’
perfectly illustrates this by taking nature, in this case a pebble, as a starting point and recreating
it through computer-aided design via CNC technology. In doing so they seek to stretch the
boundaries of various technologies.
Yoav Reches’ ‘Composition of Air’ celebrates the diversity of and delicate composition of that
most everyday and omnipresent item that surrounds us, namely the air that we breathe. A
collection of ten glass vessels represent the ten most common gases found in the composition of
air and are colour coded according to their industrial charts.

Featuring Tel Aviv designers
Studio Noam Dover and Michal Cederbaum
in collaboration with Yoav Reches
28th March – 17th May 2013
www.19greekstreet.com