How To Be Your Own Boss – Innocent Inspires Event

On the 24th July Frost went to an amazing event all about entrepreneurialism, as part of the Innocent Inspires series at Fruit Towers.

The entrepreneurs speaking at the event were Innocent co-founder Richard Reed, luxury jewellery brand Astley Clarke founder Bec Astley Clarke, creator of not-for profit computer charity, Raspberry Pi, Eben Upton, not on the high street.com founders Holly Tucker & Sophie Cornish and founder of global peace charity Peace One Day Jeremy Gilley.

We arrived and grabbed an Innocent mocktail from the Innocent van and then mingled. The talks were brilliant. A particular favourite was Jeremy Gilley who is the founder of Peace One Day, which is on the 21st of September. Keep it in mind and spread the word. If the world need anything it is an International day of peace.

Richard Reed was as concise, smart and inspirational as ever, Bec Astley Clarke started a business and had a baby at the same time, which actually makes her superwoman, Sophie Cornish gave great advice and Eben Upton was not only great, but we also had a good chat with him after and he told us that someone took his Raspberry Pi (which he throws into the crowd during his speech)  in Iceland, but because the country is so small he mentioned it to one of the organisers and got it back from a sheepish teenager who went to his hotel and apologised.

We had a great night and we learned a lot. During the break we had some great food from the Scandinavian Kitchen and we also took away a goody bag full of stuff made by people who used to work for Innocent. That is the great thing about Innocent; they are creative and great businesspeople, and they are also ethical and moral. You can’t ask for more. Head to an Innocent Inspires event soon.

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#innocentinspires  www.innocentdrinks.co.uk/inspires

Win Tickets To Innocent Inspires Evening All About Entrepreneurship

win tickets to innocent inspire eventFrost has a pair of tickets up for grabs to an evening all about entrepreneurialis, as part of the innocent Inspires series,  at Fruit Towers on 24th July. 

 

The line up includes some of Britain’s most dynamic, interesting and successful entrepreneurs from the worlds of food, drink, retail, technology, charity and luxury – who will all be sharing their tips and ideas on how you can become your own boss, along with how they got it right (and times when it all went wrong.)

 

The entrepreneurs who will be there are Innocent co-founder Richard Reed, luxury jewellery brand Astley Clarke founder Bec Astley Clarke, creator of not-for profit computer charity, Raspberry Pi, Eben Upton, not on the high street.com founders Holly Tucker & Sophie Cornish, founder of global peace charity Peace One Day Jeremy Gilley

What Innocent have to say about Innocent Inspires:

When we started innocent 14 years ago, it was with the aim of doing business in a truly good way – to make products
that taste good, that do you good, and to do good in the wider world too.  It hasn’t always been easy, but having a set of
clear and simple values has helped shape the business we’ve become.

innocent inspires is a series of one-off events where people will discuss, debate and be inspired by the values we
believe in with the help of a group of interesting people who do brilliant things every day.

Whether the focus is on health, ethics, entrepreneurship, taste or creativity, we’ll share everything from inspirational
tales to tips on the little things you can do to help make the world a little bit better today.

Curated by innocent, each event will be fully immersive, so there won’t be boring lectures or numb bums, instead expect
laughing, smelling, listening, tasting, jogging, drawing, thinking and, above all, lots of inspiration.  There’ll probably be the
odd smoothie in there too.

 www.innocentdrinks.co.uk/inspires   #innocentinspires

To win like Frost on Facebook, subscribe to our newsletter or follow us on Twitter. Then comment below and tell us what you did. Good luck!

Fuel | Food Review

I am one of those people who faint if they don’t have breakfast, so I take it quite seriously. Some ‘energy cereal’ landed on Frost’s doorstep and we put it to the test.

Most important thing first: taste. It tastes great. Really good. Like muesli, but better. Fuel is made for sport and fitness enthusiasts. It based on the 10k hours principle (see below) and has been developed for those interested in marathons and triathlons to sustain them through training and the race. This isn’t me, but my life is busy and I exercise most days.

It comes in two flavours: Real Fruit and Chocolate Chunks. Both flavours taste great. Does it give me more energy? Yes. It is a good healthy breakfast that gets you through the day. I would buy Fuel. There is £1 off the normal RSP of £3.29 at Sainsbury from now until August 14th.

Barney Mauleverer, 37, is one of the creators of FUEL and a devotee of extreme sporting challenges having completed the gruelling Marathon des Sables across the Sahara Desert, the Himalayan Marathon and, most recently, the Jungle Marathon in the Amazon.

Barney said: “We have created FUEL because we were bored with what was on offer in the cereals category and specifically to meet the needs of today’s active people taking part in marathons, triathlons, mountain climbing as well as more traditional pastimes such as rugby, tennis and squash.

“An energy-packed cereal like FUEL will help give them the edge in their training regimes and in competition.”

Containing only natural ingredients, FUEL is rich in Vitamin B and E, high in fibre and contains guarana extract. It is a blend of both slow release and fast release energy providing an ideal start to the day.

FUEL is available in 400g packs and has a retail price of £3.29.

The 10,000 hours rule was developed by psychologist Anders Ericsson of Florida State University and made famous by Malcolm Gladwell in Outliers. Basically, Ericsson’s theory suggests that sufficient practice in a particular skill can take anyone to the level of proficiency equivalent to that heard on the playing of a top concert pianist. Gladwell took this theory further and said it could apply to the best sports people, business leaders and performers. He cited the 10,00 hours spent programming by Bill Gates at the age of 13 – long before the majority of his peers knew what a computer was. 10,000 hour works out at 90 minutes of practice ever day for 20 years.