Where: Red Bull Studio, London Tooley Street, SE1
When: 6:30pm – 10pm Thursday 16th September 2010

To coincide with the 40th anniversary of Jimi Hendrix’s death, Beautiful Crime held an event pre-releasing urban artist Fin DAC’s highly anticipated ‘Hendrix Still Reigning, Still Dreaming’ hand finished, limited edition prints. The one night only pop-up exhibition at The Red Bull Studio. Guests were engulfed in the rock’n’roll atmosphere, with Fin DAC’s striking images of Hendrix taking centre stage. Fin has previously sold his artwork on an international scale. He has worked with the likes of Armani, The Morgan’s Hotel Group and has exhibited with Jamie Reid (the Sex Pistols album cover fame), Goldie, Julia Reston-Roitfeld and Jef Aerosol.

On the night, it was noted that the prints and their prices were subtly linked to Hendrix. As
he died in 1970, the guests had a privilege to view the outstanding artist’s seventy limited
edition hand-finished prints and as it was in the ninth month, there were nine, one of a kind
special edition prints on copper, steel, wood and wallpapered canvas.

To make the show even more unforgettable, Fin DAC completed the metal edition live on
the night. The prints will be officially released on the Beautiful Crime website on 18th
September (www.beautifulcrime.com).

Guests in attendance included Gemma Arterton, Goldie, Danny Cipriani, Idris Elba. As they sipped on Raining Rum and Daiquiri Dream cocktails courtesy of The Online Off Licence (www.theonlineofflicence.co.uk), they also enjoyed a live DJ set from Stuee from The Paddingtons, who got behind the decks to fuse his own recently recorded tunes, creating an electric atmosphere for the celebration of the 40th anniversary of one of the greatest rock
and roll legends.

It was a night to remember.