The DAS Collection established in 2008, was set up by Emirati sisters Reem and Hind Beljafla. Their initial aim was to update the abaya making it a fashion statement whilst maintaining its heritage and respecting the tradition attached to it. The DAS Collections designs also aim to empower women allowing them to be fashionable and conservative at the same time.

I had never heard of DAS  until London Fashion Week, and was excited by their fashion aims and interested to see how they convey this through their designs. The DAS Spring/Summer 2013 Ready to wear collection definitely did not disappoint. The collection used rich bold colours which were clearly inspired by Middle East and Indian style. Each piece made from luxurious fabric and with impeccable detailing of Arabic calligraphy and beading giving the collection a very rich feel. I was impressed with the tailoring of their designs as they definitely fulfilled their brief and more.

It was a very cohesive collection starting with deep blues flowing into vibrant golds and reds. Some key pieces stood out a dipped hem dress in a crisp fabric which was both on trend with a sophisticated air. The stand out dress of the evening has to be the finale gown, worn by supermodel Alex Wek. Alex Wek was beaming as she strutted down the catwalk to the audiences applause. Her red dress was draped in pearls and she gave the audience a double twirl.

DAS Collection embraces Middle East and Indian style whilst fusing it with current western trends. With this seasons brocade and oriental trends this collection entwines this and creates both beautiful and elegant designs.

Take a look at their entire collection here : http://www.dascollection.com/

Some of my phographs of the key pieces …