BUSINESS OF BOOKS: BETTER BY DESIGN
Jane Cable interviews designer and digital marketing specialist Aimee Coveney
What is your book-related job or business?
I started out by opening my own freelance design consultancy after finding my niche of working with industry professionals and directly with authors themselves. I am now co-founder of Bookollective and run the Design and Digital Marketing areas of the business. As part of this, I regularly design book covers, websites and promotional material, as well as running social media campaigns and blog tours. I see design and digital marketing as increasingly appreciated areas of the publishing sector, with many having put these on the back burner for years. Design is key to visually presenting yourself as an author and also transitions over to the marketing of your work both on and offline. Digital marketing is regularly misused, but its values are increasingly apparent to authors and professionals. When understood and targeted correctly it can quickly grow your visibility and credibility within the marketplace.
What is the most rewarding part of it?
I love hearing back from authors and publishers on how much they love a design; especially book covers. After what can be years of writing their book, it can often be an emotional moment seeing it in its final ‘wrapping’. I think independent authors sometimes feel their writing doesn’t deserve a professional design and when they decide to take that route, it is an honour to be the person to work with them and create something that visually represents their hard work. Publishers are always passionate about books and I love their enthusiasm for good design.
On the digital marketing side, I love finding new opportunities and contacts for both authors and Bookollective as a business. There’s no greater feeling than building on something you feel strongly about and helping others to do the same. Interacting online, sharing knowledge and the Bookollective mission to create a community within the publishing industry is a reward in itself.
What do you consider to be your major successes?
With a vast amount of books being published every day, it is always a success when one you represent gets favourably acknowledged in some way. This year I was thrilled to win a cover design award and also seeing my expertise recognised with an article in the UK’s bestselling writing magazine. Bookollective was also ‘Start-up of the Week’ in The Bookseller which was a fantastic accolade. It’s been a busy and exciting start to the year and I can’t wait to see what else it will bring.
Have you always loved books and what are you reading at the moment?
Absolutely! I can vaguely remember being delighted at winning a book whilst in nursery: it’s one of my earliest memories. I grew up reading classics such as Beatrix Potter and Judy Blume before being brave enough to read outside of my comfort zone and now enjoy a wide array of genres. At the moment I am reading Asking For It by Louise O’Neill; an emotional roller-coaster for me. I don’t read every book that I work with, but I am a self-confessed book hoarder!
Bio: Having enjoyed years in the publishing industry, Aimee’s award-winning experience means she is well-placed to offer top advice on the design and online marketing of your book/s. Aimee regularly contributes articles for the ALLI Self-Publishing blog as well as other publishing related websites and magazines. Aimee is a Partner Member of The Alliance of Independent Authors.
To find out more about Bookollective’s services for authors and publishers, visit her website bookollective.com
You can connect with Aimee on social media:
Twitter: @authordesigner / @bookollective Facebook: @bookollective
For further information, authors & publishers can email: aimee@bookollective.com