Digital marketing, it’s a new ball game. As advertising, and, let’s face it, pretty much everything else, moves online, marketers are going to have to come up with a new set of skills. Do not worry however, Frost magazine is here with tips galore to help you use digital marketing to improve performance and your ROI.

Here are our digital marketing tips:

Find out all of the different rules of the various search engines. Google, Yahoo! and Bing all have different criteria and formats. Find out what they are and tweak your campaign for all of them and it will make a difference.

Make sure the URL in your ad is optimised. Make sure it is relevant to the product and service you are promoting.

Include a strong call to action. It helps to tell consumers what you want them to do. People will respond better and know what to do next. Including the word “now” in your ad is also a good idea. Including “free” will also give good results. “Call now for a free consultation” or “Call now to learn more” are both good call to actions.

Write your ad in title case. This means you capitalise the first letter of Every Word Over Three Characters. Do not use all capitals letters because it IS THE INTERNET VERSION OF YELLING AND JUST MAKES YOU LOOK ANGRY.

It sounds basic, but make sure you use the correct spelling and grammar.

Don’t use trademarks you do not own. It is not legal and opens you up to a whole host of problems.

Make sure you use the right, targeted keywords in your headline and copy.

Keep it simple. Do not use any abbreviations that are not widely known or long, complicated words. Never use a big word when a small one will do. Keep it punchy and concise. People have short attention spans and busy lives. Make your ad easy to understand.

Do you have any digital marketing tips?