Big trends for 2014 are set to be pastels, wide leg trousers and cool bomber jackets; but when it comes to food, why are Dum Dum Doughnuts on the rise?

1 – Locally Sourced EVERYTHING

Why ship in ingredients from far-off shores when you support local producers? This is Paul Hurley’s thoughts; the brains behind the Dum Dum brand. Dum Dum Doughnuts is an independent BRITISH company that offers freshly baked doughnuts every day, all of which use natural, locally sourced ingredients.

2 – Health and Wellbeing

Because Dum Dum Doughnuts are BAKED, NOT FRIED, they offer lower fat, fewer calories and are all round more delicious. Compared to a standard American Branded Glazed Raspberry doughnut, Dum Dum’s Raspberry Preserve

Jam Dum Dum are considerably lower in fat – our enemy of 2014.

US Doughnut  Dum Dum

Fat 14g             6g

Sat Fat  8g        2g

Calories 207     200

3 – Gluten Free

Gluten-free cuisine has been identified as a top trend for 2014. Supermarkets and retailers are expanding their range

available. Dum Dum Doughnuts take great care of their customer’s and have listened to their needs and wants. They

have now introduce gluten free members to their mouth-watering range.

4 – Handcrafted and Artisanal Design

As a nation, our love for instant gratification and unique experiences has fuelled Dum Dum’s success. Paul and his

team of artisan chefs bake the doughnuts fresh every day, providing unique and delicious treats. They are also

constantly creating new flavours and designs that keep the fans coming.

Following their unprecedented success at Westfield Stratford Shopping Centre during the latter part of 2013,

creator, patisserie owner and artisan chef, Paul Hurley launched Dum Dum Donutterie at Box Park on the 25th

February 2014 – who knows where 2014 will take him and his team.