You may have seen Dr. Rozina Ali’s excellent BBC Horizon programme entitled ‘The Truth About Looking Young’, if not see it here, in which she talked about L’Oreal’s progress in the field of glycobiology and how it is the next big thing in the cosmetics industry. (you can read her article here)

There is a whole new exciting science called glycobiology which looks at lipids and sugars and their role in our bodies. It promises to shed light on the differences between young skin and ageing skin, in particular the role of glycans in repairing damaged skin. This pairs really interesting with our recent skin care report, where together with Mintel l’Oreal found that:

Eye creams and gels

• Nearly half of all women (46%) use anti-wrinkle eye creams. Eye cream usage is mostly used around the 24 to 54 age groups, for more than half of these women.
• One in four (26%) 15-24 year olds state that their skincare routine also includes the use of an anti-wrinkle eye cream.

Moisturisers

• Moisturisers are used by over two-thirds (68%) of women
• Only 35% use them every day
• The most popular and highest-volume usage is with young women, with 43% of under 25s using them.

Anti-ageing serums

• 39% of all British women use anti-ageing serums.
• As women grow older, 46% of 55-64s using anti-ageing serums as part of their skincare routine.
  L’Oreal have announced a nationally representative UK clinicial trial of YSL Forever Youth Liberator to be published in a journal, which will provide further solid evidence of the anti-ageing effects of glycobiology.

L’Oréal, the leading beauty company will strengthen its understanding of the clinical benefits between the emerging science of glycobiology and skin ageing by commissioning an independent UK-based clinical trial of the Yves Saint Laurent Forever Youth Liberator skincare range.

Forever Youth Liberator is the first range of products available that are based on research into glycobiology, an area of science that is already the subject of intense research activity. L’Oréal has already conducted numerous clinical studies, with validated objective assessments of outcome, for each of the products in this range before their launch. The company is confident that a new independent UK-based clinical trial, to be published in a peer reviewed journal, will provide further evidence of the skin ageing effectiveness of the Yves Saint Laurent Forever Youth Liberator products.  These include a new eye serum and night cream which will be launched in the coming months.

Julie McManus, Scientific Director for L’Oréal UK and Ireland said:

“L’Oréal has devoted over 20 years’ research into understanding the role of glycobiology in skin and the changes that occur with age. We have succeeded in developing highly effective products based on glycobiology, protecting the important role that glycans play in healthy skin. We are totally committed to proving the scientific results of our skincare products, which is why we are carrying out a UK-based clinical trial on the Forever Youth Liberator range.”

Forever Youth Liberator serum, cream, nutri cream, cleansing foam and lotion are now available from major department stores and Boots Beauty counters as well as www.yslbeauty.co.uk.

Following the success of the face serum, the best-selling product of the range, Yves Saint Laurent will be introducing on the 5th September an eye serum, specifically designed for the area of the face where skin is at its thinnest.