The Average Woman Will Change Dress Size 31 Times in Her Lifetime

London Fashion Week 2012The average woman will change dress size 31 times during the course of her adult life, according to new research.

 

Key size-gain spikes in life are having kids, moving in with a partner and the first years of marriage – while major size-drops occur pre-wedding, after the loss of someone close and following break-ups.

 

Regular ‘blips’ happen during Christmas and the winter period – and also after holidays away.

 

Men will typically go up or down a clothes size on 24 occasions as an adult – with a third identifying stress at work as the reason for the change.

 

The research of 1,000 women and 1,000 men was commissioned by Fits Me, a fit tool that helps shoppers to find their perfect size.

 

 

Six in 10 women said they aren’t happy with their clothes size – compared to 45 per cent of men who feel the same way.

 

Three quarters of females own garments that no longer fit them properly with around 16 ill-fitting items found in the average woman’s wardrobe.

 

While 61 per cent of males have kept hold of clothing that is either too big or too small for them – on average keeping hold of 14 items.

 

Half of respondents said they hang on to clothes that don’t fit because they want to get back into them one day and a fifth have a sentimental connection to the items.

 

The typical female is most happy with her clothes size aged 28 and men are most content at 29 years old.

 

In contrast, women are most dissatisfied with their proportions at 38 while males feel similarly aged 39.

 

A quarter of men and almost half of women have avoided going to clothes shops because they were concerned they wouldn’t find garments that fit as they would like.

 

Four in 10 respondents have been shopping for clothes only to find their size has gone up while 26 per cent have seen their size go down.

 

Perhaps as a result, three quarters of females and 44 per cent of males said they worry about finding something that will fit well.

 

While 21 per cent of men said they experience a drop in confidence when clothes shopping and two in five women said the same.

 

Over a fifth of Brits admit they aren’t confident they know which clothing items look best on them – however three quarters said their size changes from retailer to retailer.

 

Of those surveyed, 58 per cent have felt intimidated by shops that are “too cool” – with the range of clothes available the thing that threatens them the most, followed by the prices and the shop staff.

 

Three quarters of respondents buy clothes online, however 86 per cent think it’s a gamble as to whether the items ordered will fit as hoped.

 

Four in 10 people prefer to try clothes on in a shop fitting room and 45 per cent would rather be left alone to do so – and on average three items will be taken into the changing room with them.

 

A third of men and women would rather see how the garments look on them at home and 28 per cent have no preference.

 

The number one boost to people’s confidence when clothes shopping is seeing clothes they like – followed by getting something that fits well and finding an item in the sale.

 

 

The Rise of The Fat Supermodel: Is The Fashion Industry Embracing Plus Size Models?

When it comes to the fashion industries obsession with waif like models, times they are a changing…well maybe just a dress size or two.  In recent months the industry has seen a sidestep in to the usually unmentionable world of FAT!  Several leading modelling agencies now have dedicated plus size divisions, recognising the huge surge in popularity of plus-sized fashion bloggers and Instagrammers.  According to Public Health England, two thirds of people in the UK are overweight and are in need of taking better care of their health.

The rise of the fat supermodel-  Is the fashion industry embracing plus size models?

Candice Huffine became the first plus size model to feature in this years’ Pirelli calendar, has graced the front page of Italian Vogue, and has appeared in i-D and Harper’s Bazaar

Tess Holliday’s huge social media following, helped get her signed to modelling agency MILK Model Management who now have a separate division, Curve, which is dedicated to plus size models.

Advertisers using slim models for their ‘health’ campaigns have been heavily criticised by the public and media alike. Protein World’s infamous Are You Beach Body Ready? poster campaign backlash is a prime example of this shift in attitudes towards the ideal female body.

We asked Dr Marilyn Glenville, Nutritionist, women’s health expert and author of Fat Around the Middle: How to Lose That Bulge – For Good  for her thoughts…

areyoubeachbodyreadyadvertcontroversy

How difficult is it to maintain a super skinny body shape and still be healthy?

It is very difficult if not impossible to maintain a super skinny body shape and still be healthy.  And for women it is important not to lose too much fat, because then periods will stop and it can affect not only fertility but also increase the risk of problems like osteoporosis because the woman has lost the protection of the female hormones.

 

Do you see women who struggle to lose weight more regularly now?

Yes.  In my clinics in Harley Street and Tunbridge Wells, I frequently see women who struggle to lose weight.  Most of them just want to be a healthy weight and to have a way of eating that becomes a way of life rather than being on a constant diet or having to do fad diets.

 

Many women I see also want to change their body shape as well as lose weight as they know they are carrying too much fat around their middles which increases the risk of type 2 diabetes, cancer (especially breast cancer), heart disease, Alzheimer’s and high blood pressure.

 

Do you think the fashion industry should embrace models who better represent today’s average British woman?  

I definitely think the fashion industry should embrace models who look like the average British woman.  It makes it easier for the average woman to relate to the clothes that the model is wearing and more likely to want to purchase them.  If the model is super thin, then the average woman will think they can’t possibly attain that without starving themselves and knows that it is just not realistic for them.

 

Can you be healthy and bigger?

This is really dependent on body fat percentage rather than weight.  A person’s weight cannot differentiate between fat and muscle and an athlete and a couch potato can have the same Body Mass Index (BMI – a ratio of height to weight) and yet have a completely different percentage of fat and muscle.

 

A woman can be bigger and healthy if she has the correct percentage of body fat (25-31%). Too low, it risks her periods stopping, infertility and osteoporosis, too high then it risks heart disease, cancer and Type 2 diabetes.

 

Want to shift some pounds naturally?

 

Dr Marilyn Glenville (www.marilynglenville.com) has joined forces with luxury health spa Champneys.com, to deliver a series of very special women’s wellbeing weekends this year.  These very special one and two day retreats are led by Dr Glenville herself and offer natural solutions and insight into four significant female health issues; Fat Around The Middle, Digestion & IBS, Menopause & Osteoporosis and Fertility.

 

 

Women Worry That They Are Fat Three Times A day

Women Worry That They Are Fat Three Times A day

 

  • 80 per cent of Britons  say they’re depressed by their appearance
  • Eight out of ten said their lives would improve considerably if they felt happy about their body
  • Cameron Diaz’s legs, Kim Kardashian’s bottom, Gisele Bundchen’s stomach and Jessica Simpson’s bust are considered to be ‘ideal’

 

As a celebrity-obsessed culture, there is immense pressure on women to look good and females are forced to compare themselves to stars with perfect bodies but it has now been revealed that seven in ten women are so anxious about the way they look they fret about their weight three times a day, with a staggering 80 per cent of Brits saying they’re depressed by the appearance of their own body.

 

The study found actress Cameron Diaz’s legs, reality star Kim Kardashian’s bottom, model Gisele Bundchen’s flat stomach and singer Jessica Simpson’s bust are considered to be ‘ideal’ and the desire to look the same appears to be having a serious impact on the way women look at themselves. It’s not just women who are concerned about piling on the pounds, 61% of men fret about their body three times a day too.

 

The ‘Dare to Bare’ study conducted by Travelodge surveyed 5,000 British adults to investigate the nation’s views on their bodies and their attitude to fitness; following customer feedback on incorporating keep fit facilities across the Company’s hotels.

 

Key research findings revealed tummies is the nation’s number one body worry with three quarters of British adults admitting they are carrying a two pound unwanted spare tyre around their midriff. An astonishing 80% of British adults and women reported the appearance of their body depressed them.

The fact that women have body-image issues is a familiar one; however Travelodge’s research revealed that 73% of women on average think about their weight and body size at least three times during the day. Eight out of ten women reported they lives would improve considerably if they felt happy about their body. Over a third of women reported their love lives would be so much better if they felt better about their body. For women, legs were second to bellies in the body-worry charts with bottoms coming in third place.

 

The report also revealed it’s not just women who obsess about their appearance, a whopping 78% of men hate their physique and 56% of men regularly discuss their bodies with friends with the main topics of conversations being around: beer bellies, measly muscles, baldness and “man boobs”. After their tummies, arms and shoulders were cited by men as ‘trouble spots’.

Listed below are the top five most hated body parts for men and women

MEN

WOMEN

Belly

Belly

Arms

Legs

Shoulders

Bottom

Legs

Arms

Bottom

Hips

 

 

 

 

Further findings from the survey revealed whilst women are usually preoccupied with losing weight and reducing their dress size for men it’s all about building muscle mass and looking “ripped”, with a toned “six pack”.

 

Research findings also revealed celebrity culture has a significant impact on body self-image among both British men and women. Listed below is the nation’s most desired celebrity body part:

Body Area

Male

Female

Legs

David Beckham

Cameron Diaz

Bottom

Channing Tatum

Kim Kardashian

Abs

Mark Wahlberg /

Matthew McConaughey

Gisele Bundchen

Chest / Bust

Tyson Beckford

Jessica Simpson

Shoulders

Taylor Lautner

Felicity Huffman

Arms

Bradley Cooper

Eva Longoria Parker

 

The research also revealed that 57% of adults find it hard to stick to a keep-fit regime whilst away from home due to lack of facilities. Forty cent of Britons said they find it very difficult to resume their keep fit regime after they have been away from home due to the lapse of not exercising and it can take them up to two weeks to get back on track. Eighty seven per cent of respondents surveyed thought it would be a good idea to have a simple-to-follow fitness video in hotel rooms to use when travelling for business or leisure.

 

In response to these findings, In a UK first, Travelodge has created a free bespoke room workout specifically targeting the body areas Britons hate the most which includes: legs, bums and tums. Designed by personal trainer Marco Mandic, the workout is a series of exercises that can be done without any equipment or special sports gear in any of Travelodge’s 510 hotels.

 

Customers can either download a free five minute work out video tape at: or a factsheet which details the exercises at:    

 

Travelodge spokeswoman Shakila Ahmed said, “We are living in a celebrity obsessed culture where image is everything. Our customer feedback and research findings has highlighted Britons want to maintain their fitness regime when away from home. As a low cost operator providing gyms in our hotels is not a viable option therefore we have produced a bespoke room workout which requires no equipment but gives optimum results that our customers can do in their room whilst staying with us and back at home free of charge. It is a win-win solution.”        

 

Marko Mandic, Personal Trainer and founder of MMworkout.com says, ‘The Travelodge Room Work Out targets large muscle groups which is great for overall strength and muscle toning. More lean muscle revs the metabolism, which in turn means more calories are being burnt. Perform these exercises properly, regularly and safely and you will see excellent results.”