Are dry lips bothering you right now? As the effects of chilly winds outside and drying central heating inside conspire to whisk moisture from our skin, our lips are often the first to show signs of suffering. Liz Earle, creator of the award-winning Liz Earle Beauty Co., mother of five, organic farmer and more recently founder of Liz Earle Wellbeing, reveals her top tips with Frost on combating dry lips this winter.

·         Drink plenty of water and up your intake of B vitamins as low levels can lead to dry, cracked skin.

·         Resist the urge to lick your lips – this only makes them sorer.

·         Buff away dead skin cells away using a soft toothbrush to help reduce chapping.

·         Read the labels! Not all lip balms are the same. Balms or sticks made with mineral oil or petroleum jelly don’t moisturise as such, they simply sit on the lips’ surface, and may even dry the lips out. Flavoured lip balms may taste nice but they might encourage you to lick your lips even more. More natural ingredients, such as plain plant oils and purified lanolin are by far the best choices for keeping lips soft and comfortable.

·         Very sensitive lips respond best to a fragrance-free, natural emollient. Most nipple creams, especially those that contain purified medical grade lanolin, can actually be the best balms for very sore lips.

·         You don’t have to forego the glamour! Lip gloss can help protect against the drying wintry elements, or try a tinted lip balm containing vitamin E, shea or cocoa butter.