#elegant#style | Frost Magazine

A new generation of creative talent has been discovered.
Whilst other runways were dominated by the brittle and mainstream, the Fashions Finest London Fashion Week off-schedule event at the Grand Connaught Rooms (Great Queen Street) on the 21st and 22nd of February 2015, showcased a new generation of designers, contrasting polish and luxury with the romantic urban statement of the city streets.

Every collection told a story, inspirations springing from adversity and anarchy, delicate and feminine designs merging seamlessly with the party-hard and controversial.
CEO Deborah St Louis and her team brought together a hoard of cutting-edge designers to the catwalk, displaying slick, elegant chic and sassy dressy daywear with sexy cuts and adventurous colour.

Sophisticated simplicity – comfortable, chic items that work around the clock.

In a season of unabashed glitz and gloss, super-feminine, body-conscious dressing is back.

Knitwear was given a radical and sustainable twist, but kept within the sensibilities of a working, structured wardrobe.

Rebel yell – Replayed mod styles with head-to-toe black and a whole heap of attitude, combining all the eternal elements of rebel dressing – from the classic LBD to black leather trousers, for drop-dead, don’t-give-a-damn sex appeal.

Prints transmit the rhythm and emotion of fashion and the Fashions Finest offerings were loud and brash, tiny and muted, encapsulating the mood in a single burst.