As an animal lover I can barely contain my glee at the 250 elephants that have sprouted up all around London. Far from just pretty artwork – no, not real elephants! – they are to raise awareness of the Asian Elephant that is threatened with extinction. In the past 100 years, the elephant population in Asia has shrunk by 90%. In another 30 years, it could easily vanish altogether.

It is a social enterprise founded by father and son Mike and Marc Spits. The benefits of the Elephant Parade are donated to the Elephant Family, the largest elephant charity in the world.

Mark Shands is the founding trustee of Elephant Family. The preferred charity of The Elephant Parade. It is the only charity just for the Asian Elephants.  The Elephant Family Patrons are Sir Evelyn de Rothschild, Goldie Hawn, Sir George Martin CBE, Duchess of York, Tanaz Dizadj, Priya, and Cyrus Vandrevala.

The Elephant Parade took pace in other capitals of Europe in previous years. Happily, it is not London’s turn.  All elephants will be auctioned to raise money for this charity.

These “objets d’art” will be enhancing the London scene between 22 April – 14 June. If you pop down Carnaby Street there is even a gallery.

To donate, volunteer or to find out more – go here: http://www.elephantfamily.org/