Tag Archives: Endeavour

The Business of Books – 18.1.17

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the-business-of-books-interviewswithjanecableSince Another You saw the light of day almost a month ago much of my writing life has been taken over by marketing, interspersed with periods of panic that I’m not marketing enough, or that I’m doing the wrong things. It’s actually very hard to tell what works, however empirical you try to be, so one of my first priorities has been to start the reviews ticking over. That really matters.

Reviews are not all about an ego trip for the author – although I have to say with some of the initial comments about Another You my head could swell more than one hat size. In the cold light of day – rather than the warm glow of knowing someone really loved your book – reviews are about Amazon algorithms. Once you pass a certain number (said to be 50, but for The Faerie Tree it was somewhere in the low 60s) your book will be featured more and more in Amazon customer mailings and suggestions. It’s certainly worth it – I went from selling a few copies of The Faerie Tree each day to selling a thousand or so over a three week period. It just takes a little while – and a lot of work – to get there.

Some lovely reviewers will post on Amazon on the UK, in the US and on Goodreads – as well as their own blogs if they have them. There’s an extra dimension to the Amazon reviews for Another You because for each one in the UK and the US I’m donating £1 to Frost’s favourite charity, Words for the Wounded.

Over the last few years I’ve met some lovely book bloggers online. Most of them have full time jobs and/or are busy mums as well as reading, reviewing and writing and I have a huge admiration for their work rate. I try to be as helpful to them as I can by sharing and tweeting things which I think will be of interest to my followers too and taking part in their special events, so over time relationships build. That means I don’t feel bad about asking if they’ll review Another You or take part in the blog tour but it also means it’s a pleasure to work with them.

The Business of Books – 18.1.17topbookboggersinDorset

Some really go the extra mile, putting together graphics for the book to go with their reviews. Making these graphics – especially useful for saying more in Twitter posts – is something I’ve started to do myself, using a website called Canva. I have no design skills at all but even I can manage to knock up something which looks quite professional. Here’s one I prepared earlier to showcase some review quotes.

Something I haven’t been able to do before is offer a free ebook on Amazon to generate downloads and reviews. On Friday I had an email from Endeavour saying that Another You will be on free promotion from 16th – 20thJanuary. I was really excited by the possibilities but a little phased by the lack of notice. Having canvassed a few writer friends they advised me to get everyone possible to share the news – and the download link – and to look at a few well-chosen free book promotion sites. Sadly most of them need a lead time of at least five days but I have picked three and I’ll let you know well they work in due course.

To end my post with something completely different… I am absolutely made up that my first novel, The Cheesemaker’s House, has been selected by Books on the Underground for 1st February. I really believe in sharing books and this is an amazing way to do it. I’m hugely grateful to the book fairies for allowing me to join the fun.

To download your free copy of Another You before Friday please visit:
https://www.amazon.co.uk/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/
https://www.amazon.com/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/

 

 

Best Endeavours Endeavouring To Surprise: Jane Cable on what happens once that publishing deal is in the bag

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

ENDEAVOURING TO SURPRISE

I was just about to sit down to write this – and to tell you all about my marketing plans for the new year – when I was distracted by my inbox. Hard to ignore an email from my publisher Endeavour Press though. Hard, and probably not a wise choice.

This one was short and to the point: ‘Please find attached the cover that we have designed for Another You – I do hope you like it. Many thanks for returning the manuscript as well, all going well we are hoping to publish it at some point this week.’ Argh… and ARGH!

Seeing the cover for the first time was always going to be one of those make or break moments and I fingered the ‘download attachment’ button nervously. But I could see a thin slice of the title in the preview pane and the vibrant red script drew me in.

First impressions? I loved it. And first impressions are the most important on a crowded page of thumbnails on Amazon. ‘Open me! Read me!’ it screamed. “The past is never dead…” it told me – and instantly I wanted to know why. Well, I would have if I didn’t already, but you get my drift.

The cover works on so many levels. The GIs in sepia in the past, the modern woman with a touch of colour in the present. The sea, the colours, linking them both. Boy oh boy, am I one happy writer.

There is one proviso though, but I am undecided about whether it’s important. Marie would never wear a skirt that short and while she’d love the hat, she probably couldn’t afford it. When she isn’t in her chef’s whites she almost invariably shoves on a pair of jeans – or if she has to dress to impress, a pair of tailored trousers. Now if you’re the sort of reader who likes to imagine their own characters you won’t care a jot, but if you like to refer to the cover to see what they look like then it could be just a little bit irritating… although overall I suspect I am splitting hairs.

More important is the strap line. There were a few different ones flying around. In the original blurb it was ‘What happens when you reach out and touch the past?’ which I replaced with ‘When the present is unbearable, can you be saved by the past?’ (Amazon loves a question). But the line on the cover is snappy and succinct. Job done.

And it’s just as well one job is, because if the book is going to come out this week then I’m way, way behind. My website updates may have gone to the designer, but they’re still in her in tray; my blog tour is only just beginning to come together; Lisa my PR sent me a draft press release a few weeks ago but I haven’t even had time to open it. And this week is pretty well fully booked… even if I believed that just a fraction before Christmas was a good time to promote a summer read.

A new marketing strategy beckons. Sshh – don’t tell anyone it’s out there. Yet.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how two young American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

Best Endeavours, Painstaking Endeavours: Jane Cable on what happens once that digital publishing deal is in the bag continues

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

PAINSTAKING ENDEAVOURS

This week has been proof week. Proofs, edit notes, and blurb. But mainly proofs – and more proofing, until my eyes were out on stalks. Luckily I was able to escape to Cornwall where the phone doesn’t ring and normal domestic distractions don’t seem to apply. Plus it was raining.

I dealt with the edit notes first. As I said before, they were nothing major but required me to clarify a family tree a little, consider whether a character over-reacted to a certain situation, and make slightly better sense of some of the supernatural elements. The third one took the most time because I had to track through the manuscript until I found just the right place for an enhanced reveal.

The proofing took most of my time. Endeavour provided me with two pages of notes of the changes they’d made or wording they were unsure about and going through these was fairly straight forward. But I believe the responsibility for a perfect manuscript can’t be delegated and so I decided to do my own proof read as well. It’s a painstaking process of considering every sentence in and out of context – and even at this stage I discovered some missing words. It’s incredible what the brain will fill all on its own – but that’s my brain, and it knows this story inside out. For a reader even the smallest of errors is hugely off-putting.

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Then there’s consistency: punctuation, capitalisation, presentation of texts and quotes. Holding these things in your head is like juggling – copious notes are needed and I found it’s so much better to do the proofing over a short period so that you can actually remember what’s gone before. My mind was fair boggling by the time I’d finished and stocks of paracetamol were running low.

On the third afternoon I’d finished and miraculously there was a let up in the storms. Pulling on our wellies we climbed up to the cliff path, the stiff breeze blowing away any remaining cobwebs. Our part of Cornwall is mining country (think Poldark!) and the ruined stacks split the landscape against a backdrop of scudding clouds and dark turquoise sea. Just the headspace I needed.

But the break didn’t last long… then it was back to deal with the blurb for Amazon. But to do so I felt I needed to know if I had a title yet. Had Amy (the publishing director) had time to consider my proposal? Should I give her a little nudge? Well, she could only say no, so I sent off the email. And she came back almost immediately: yes, they’re happy with (small but important drum roll) Another You.

Great news, so I turned back to the blurb – only to realise that I didn’t know the Amazon categories and keywords Endeavour are proposing. And I still don’t. The ever-patient Amy told me not to worry, they’ll add the metadata separately. This, I think, is what I am going to find most difficult; as an indie author I was in complete control of the marketing of my books (although I was helped immensely by the ebook team at Matador). Now, although I know I’ll need to get stuck in and market my socks off when the time comes, it isn’t me who’s making the decisions. Something of a steep learning curve ahead I think.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You (formerly known as The Seahorse Summer) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

Best Endeavours Best Bib & Tucker: Jane Cable On What Happens When You Get That Publishing Deal

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST BIB & TUCKER
Parties, it seems, are like buses; writers’ parties even more so, with two in one week and a book club sandwiched between them. A book club which was incredibly interesting, but will need to be deferred to another blog to do it justice. 
Regular readers will know that I belong to two writers’ organisations (well, three including the Society of Authors) and both held events last week. Wednesday was fun and networking with the Romantic Novelists’ Association and Friday was the serious business of raising money for Dyslexia Action with Chindi Authors.
I had discovered three important things in advance of the RNA Winter Party; that drink would be taken (beforehand and during), that it would be incredibly noisy, and incredibly hot. On no level did it disappoint, although the fact that a rather nice New Zealand sauvignon blanc was only £10 a bottle in the restaurant beforehand meant I spent the whole party sipping a single increasingly warm glass of fizz, thankful that over the years of drinking I have learnt when to stop.
The wall of sound was unbelievable; a high ceilinged room filled to the brim with almost exclusively female voices meant it was practically impossible to hold a conversation with softly spoken fellow Endeavour author, Maggie Greenwood. I soon discovered that the best way of catching people’s names and making the link permanent was to find them on Twitter on my phone. It felt terribly modern after years of swapping (and losing) business cards. I was only sorry I didn’t meet more authors because in true RNA style the whole evening was incredibly friendly and sociable.
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 Back on home turf on Friday was Chindi Authors’ #LovetoRead party. To be fair, before the doors opened not everything went smoothly. Husband lost count of the number of times he moved tables from one end of the hall to the other and re-arranged chairs. The phrase ‘how many writers does it take to set up a room’ came frequently to mind, despite organiser Helen Christmas’ best attempts to impose order. It must have felt like herding cats. And that was before one author turned up so late that three others had split his table space between them. 
As usual I buddied up with my close friend and children’s author Christopher Joyce. It makes sense when you’re sharing a table; Chris has five Creatures of Chichester books, including ‘The One About the Edible Aliens’, which he was launching. I have only two, so I can squeeze into a corner. We’ve become good at selling each other’s books over the years – and our other halfs well used to enjoying a pint together.
But this time I was one of three authors lucky enough to be reading (Chris having been a perfect gentleman and given up his slot to a dyslexia specialist). I chose the first chapter of The Faerie Tree – the book starts just before Christmas so it felt right. Luckily four of my closest friends sat in the front row so I could pretend I was just reading to them and it must have worked; it’s an amazing feeling to hear people in an audience gasp when you reach a certain point. That, and the fact we raised over £700 for Dyslexia Action, made my night.
Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. If you’d like to read the first chapter of The Faerie Tree you can find it here: https://www.amazon.co.uk/Faerie-Tree-Jane-Cable-ebook/dp/B00UTI27AY/.
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS: Jane Cable On Her Digital Publishing Deal. Best Laid Plans 2

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST LAID PLANS 2

 

Way back when, about a hundred or so years ago, I used to work in PR. Great fun it was, except when I had to pick up the phone to some unsuspecting journalist (or anyone else, for that matter) so as I struggled up the greasy pole to the dizzy heights of account management, I needed an assistant.

 

Enter Lisa. A former drama student who was frankly wasted as PA to one of my clients. We worked together; lived near each other (defeating the tube strikes by driving from Wimbledon to the South Bank in my beaten up Ford Fiesta); even escaped the evil pitches we worked for together, to end up in an office above a hairdresser in Kensington with a kindly but chaotic boss who spoiled and cherished us. And we’re still friends twenty five years later.

 

It was Lisa who sent me the original tiny silver seahorse featured in the story, wrapped up in tissue inside a birthday card. And even more surprisingly, this year she sent me an improved model on a chain, together with matching earrings. Because she’d seem them and thought of me. They arrived just days before Endeavour made their offer on the book.

 

So who but Lisa would I turn to for the PR expertise to launch The Seahorse Summer? She did a fantastic job for me on The Cheesemaker’s House, and this time it should be just a fraction easier. Why? Because even in these enlightened days there are a great many newspapers and magazines who won’t touch independently publisher authors.
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To be honest we spent most of our meeting at a mutually convenient motorway service station catching up on family news. For a few years in our twenties we lived in each other’s pockets and while distance and circumstances don’t exactly separate you, they do drive a wedge into your understanding of the everyday aspects of each other’s lives. But when you actually meet, it all falls into place again so easily and trust is instantly restored. I drove away thinking there’s a novel in that somewhere.

 

But as usual I digress. This blog is meant to be about planning a PR campaign. The objective is very much to get reviews. It’s hard to think of a big enough hook to make this a news story, so the book is going to have to stand or fall on its own merits. But stand or fall, it needs to stand out from the crowd. And we did come up with a couple of potential ways to achieve this.

 

The next most important thing is targeting the right journalists and this will be Lisa’s next task. It isn’t as easy as it was in the 80s when you could just phone the magazine and ask. There wasn’t such a thing as email and everything had to be sent snail mail. Or in our case, packing Lisa into a taxi filled with goodies and sending her off to spend the day at ICP towers, chatting to writers and distributing her loot. In 2016 she probably wouldn’t even get past security.

 

 

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: Best Of Days: Jane Cable’s Digital Publishing Journey

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BEST OF DAYS

That’s it – the manuscript has been emailed to Endeavour and acknowledged. In four to six weeks I’ll know how much more work I have to do.

So how do I feel? Exhausted – and suddenly very uncertain about my book. Of course the logical part of my mind tells me to get a grip; all I’ve done is a little tweaking and tidying up – they’ve read The Seahorse Summer, for goodness sake – and they’ve bought the rights. So of course it’s going to be fine. The tired, emotional part of my brain, however, is so mashed up I got motion sickness on the elevator in Sainsburys. No kidding.

But last night in my favourite pub, The Victory Inn at Towan Cross in Cornwall, an important aspect of my book was validated when conversation around the bar fell to a former soldier who was going badly off the rails. In so many ways they could have been talking about one of the two GIs in my book, Paxton.

Now when you tackle a subject like combat stress it’s important to get it right. I was lucky enough to be introduced to a former para turned fitness instructor who was prepared to tell me what he’d seen and heard from the soldiers under his care in Afghanistan after they came home from setting up Camp Bastion. The sense of isolation when separated from their unit on leave. The struggle returning to normal family life and relationships after all they’d experienced. How combat can scar a man in ways unseen. How fireworks are never the same again.

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Readers of Frost will be no strangers to Words for The Wounded, the charity set up by author and contributing editor Margaret Graham. The charity supports soldiers suffering from combat stress and I very much hope that I can do something with The Seahorse Summer that can help them in this work.

In the meantime, with the editing finished, what now? Feet up for a while? Not a chance… there’s a huge ‘to do’ list of tasks which have been swept to one side and too long ignored; a vast amount of marketing to be done – both in advance of The Seahorse Summer and for The Cheesemaker’s House and The Faerie Tree which have been sliding down the Kindle charts while I’ve been busy editing; and, of course, picking up the threads of my current manuscript again.

But as for today? I’m on the north Cornish coast and the sun is shining. Quite honestly, I think I deserve a little break.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

 

Best Endeavours: Jane Cable on her digital publishing deal journey: Sunday Best

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
SUNDAY BEST
On Sunday I went to Studland. Not simply because I needed to, but because I wanted to. Walk where my characters walk; see what my characters see; breathe the same air.
The plot of The Seahorse Summer takes place almost exclusively in Studland Bay and the on the beaches and cliffs which surround it. Centered on the village pub (not The Bankes Arms, albeit my fictional Smugglers shares a similar position) the haunting claustrophobia of the bay echoes Marie’s world as she wonders how she will ever escape.
Having spent so long on one side of the bar in The Smugglers it felt slightly odd to sit on the either side of it in The Bankes Arms. As well as the location I’ve borrowed a few other things; the grey stone of the building itself, the basic L-shaped layout; the huge fireplace and the garden overlooking the sea. But the real pub is very much a vibrant business with its own brewery, B&B rooms and armies of staff – the poor old Smugglers could never compete, relying as it does simply on Marie’s marvelous food.

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As a writer you tweak your locations to fit your story, but in the case of Studland the location is changing all by itself. The Seahorse Summer is set just twelve years ago, but all the same coastal erosion has taken its toll. My original position for Marie’s beach hut was at the bottom of a wooden staircase onto the sand not far from Fort Henry. It was there when I first visited in 2009, but not any more. The incredibly wet winter of 2012/13 caused many landslips in the area and the steps were just one of the casualties.
The beach itself is changing too, constantly with every tide. Where there were rocks under Redend Point, now there is sand. One day, the sand will disappear and the rocks will be revealed once again. Up on the cliffs the gorse is almost completely covered with brambles and ferns. The landscape outlives us all, and nature can be a powerful adversary – or ally – as Marie discovers.
The essence of Studland on a sunny Sunday remains. Pleasure boats filling the bay, children playing on the narrow strip of sand as the tide drops, the pub garden filling as lunchtime draws closer. And a writer, wandering slowly through it all, drinking it in, storing it away. Refreshed for the final assault on her editing.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: what happens once that digital publishing deal is in the bag

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janecablepublishingagreementThe first in a series of blogs about what happens once that digital publishing deal is in the bag!

BEST FRIENDS

If you write, it’s a moment you dream of – the moment you learn that a publisher wants to buy your book. There’ll be champagne, fireworks, violins playing sweet music… Actually – when it happened to me – I didn’t believe it.

I read the email my agent, Felicity Trew, sent about three times and then she called me. I don’t remember much about the conversation to be honest. Then I went downstairs, told my husband, and drove into town to do some last minute pre-holiday chores.

It was only as I walked from the car park that the news began to hit home. Just fifteen short months earlier I would have been straight on the phone to my mother, always the biggest supporter of my work, but who could I share the excitement with now she’s gone? Who would understand? Another writer, that’s who; someone who’d been on the same journey – someone who was a good friend I could rely on to keep quiet. Even though she actually screamed when I told her: “Jane – oh my god – that’s amaaaaaaazing!”

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Bookish bestie and blogger Becky Edwards (walkingnormally.blogspot.co.uk) is the person who’s kept me sane during the two months it took for the contract to be finalised and signed. You need someone to do that. I kept thinking it was all some terrible joke and that Endeavour would change their mind. Every delay… even when the final contract got lost in the post… was agony. But it’s over now: the contract is signed and I can go public.

Part of going public involves writing this blog. Endeavour is one of the new breed of UK digital publishers and must be the biggest in the game, bringing out 25 new titles each week. This deal isn’t going to be like working with one of the ‘traditional’ houses – there will be no waiting a year or more for a book to appear – things are going to happen fast and furiously from here on in.

Digital is a route that many authors seeking publication will be looking to take and so this blog will not only be of interest to the reading public but also to other writers. The intention is to share the reality of the hard graft, sweat, and maybe even tears along the way as I embark on the latest phase of my writing career. I want it to be useful; I want people to comment and ask questions. I also want to give Becky a break!

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Find out more at www.janecable.com.