Tag Archives: Energie

ENERGIE START AW 12 ‘MAKE NOISE’ CAMPAIGN WITH UK ROCKERS ‘RUBBER KISS GOODBYE’

Posted on by

ENERGIE KICK START THEIR AW 12 ‘MAKE NOISE’ CAMPAIGN WITH UK INDIE ROCK BAND ‘RUBBER KISS GOODBYE’
For their AW12 collection, Italian menswear brand Energie has captured the urban feel of the brand with a new campaign titled “Make Noise” fronted by UK band Rubber Kiss Goodbye.

The Energie ”Make Noise” campaign previews in the brands anticipated AW12 collection, presenting
a new means of expression through dress that is fully reflective of Energie’s identity to stand out from the crowd. The “Make Noise” collection presents a mix of black and white urban-style graphic t-shirts that are not for the faint hearted and a denim collection synonymous with the cutting
edge British indie scene.

Rubber Kiss Goodbye are proving to be one of the UK’s hottest new bands around, consisting of Tara Ferry, son of English singer, musician and songwriter Bryan Ferry along with other band members Oliver and Peter. Energie also appointed the Swedish photographer Alex Lindhal to follow the band in their natural environment where they live and work, capturing their every move. In turn resulting in a range of retro black and white campaign shots reminiscent of backstage scenes of indie-rock groups on tour, identifying and exalting the spirit of Energie’s “Make Noise” collection, for an independent and unmistakable style that goes beyond mere seasonal trends.

Chase PR AW12 Press Preview: Brand Watch

Posted on by

I went along to Chase PR’s press preview. They have some brilliant brands and I picked out some brands to watch.

Butterfly Twists. This are great fold-able shoes and boots. Perfect to have in your bag to whip out when the heels start to hurt.

Daniel Hechter – Crease proof tailored suits. A brilliant idea. A range for travellers and commuters.

Sebago shoes. Most of the brands are using the patriotic colours of red, blue and white for the Olympic/Jubilee year. Sebago have a great new range of shoes.

I love Cat footwear. They also do heels and boots now.

These glasses go dark in the sun and become sunglasses – so cool.

Storm – the only British watch brand. They do great watches and jewellery.

Energie have some great colourful jeans and Christmas type jumpers.

Gok Wan also has a new line of shapewear out.

Red or Dead have great clothes – lots of lace- and some really awesome shoes. Including some green sequined ones. I like!

Miss Sixty. A lot of clothes have a grown-up vibe. Influences from Mad Men and Pam Am. There is a definite vintage vibe. As well as coloured denim.

Patagonia

Bright, coloured waterproof coats.

Geox has a brilliant range of breathable shoes. They stop your feet getting too hot.

And of course...Paul Costelloe. A designer legend.