The environment and natural beauty are things that Frost is very passionate about. Protecting our planet should be at the top of every persons agenda and looking good should not harm the planet. In the latest investigation carried out by the Rainforest Foundation UK and Ethical Consumer magazine, over 20 of the UK’s biggest cosmetics and toiletries companies were surveyed about their use of palm oil or its derivatives, a key ingredient in shampoos and conditioners.

The survey – part of RFUK’s ‘Appetite for Destruction?’ consumer guide to palm oil content in products – was carried out in response to the increasing threat that unsustainable palm oil is posing to the world’s rainforests, and consequently, to the people that rely almost entirely on these forests for their livelihoods.

Some of the biggest names in the toiletries industry  including Procter and Gamble and Superdrug as well as ‘ethical’ brands Jason and Avalon, have scored poorly, while the top-scoring companies in the survey include Honesty Cosmetics, Little Satsuma and Pure Nuff Stuff.

Simon Counsell, Executive Director of The Rainforest Foundation UK said:

“Today we call on hair product companies to face up to their environmental responsibilities, reduce their use of palm oil, and help ensure the long-term survival of Africa’s rainforest, its people and unique wildlife.”

Click here to see the complete guide on Hair Products and find out more about the ‘Appetite for Destruction?’ campaign.