TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons eight to ten:

Publishing deals are increasingly hard to find

One thing I really wish I had been able to tell my twenty-something self was to prioritise my writing then, because publishing would become an increasingly tough business. Sadly that still holds true today.

Think about it; when one of the mainstays of your business plan is the 99p ebook (of which the platform selling it will take a very large share), a huge number will need to be sold to make anything like a profit. And it seems to me a bit of a fallacy that the costs involved are lower; the only thing missing are printing and physical distribution, and those can be done very cheaply in bulk, especially when you consider the differential in price.

So publishers have to be incredibly careful about what they acquire. Celebrity authors are bankers who bank roll the rest of us, but very little else is certain. Even authors with contracts can find themselves in choppy waters if the first book of a deal does not sell well. It’s brutal, but it’s a business. And sadly, with a cost of living crisis gripping the country and beyond, I can’t see it getting better any time soon. Sorry.

 

You will spend more time marketing your books than you ever imagined

When new authors blithely ask what they need to do to make sure their book sells I do have a wry little smile to myself. If there was a magic bullet and I knew what is was, I would be top of the Amazon rankings.

The one thing I can say with a degree of certainly is that you need to choose your marketing channels and stick with them consistently. I can tell when some authors have a book out in the near future because suddenly they pop up on social media, after an absence of months or even years. In that time all but your closest contacts are going to forget you.

Of course marketing takes time. I spend at least an hour on it each day, mainly on social media, but also looking at other promotional opportunities such as advertising, preparing new graphics, polishing up my website and Amazon pages, writing guest blogs… The list is pretty endless, but it’s only by trial and error you will discover what works for you.

 

A good edit is the best learning experience you can have

The first book I wrote for One More Chapter was The Olive Grove, and when the structural edit came back it wasn’t so much a case of ‘could do better’ as ‘must do better’. I was devastated, but the notes I was given were so detailed they provided a roadmap for how to improve the book, so it could become the best seller that it has.

I learnt so much from that experience. How to fill the pages with wonderful settings and deep, credible emotions. How to take a reader inside the story and keep them there, turning every page. It was the most valuable learning experience of my entire writing life, and I have pumped what I learnt into everything I’ve written since. Of course, that doesn’t mean I’m perfect and every time I receive an edit back from One More Chapter I am trembling not only with fear, but with anticipation.

Each and every one has made me a better writer. And that’s very exciting indeed.

 

Lessons one to seven have been published on the previous two Wednesdays.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons five to seven:

Writers who have successfully self published tend to be more savvy

I started out by self publishing my first novel, The Cheesemaker’s House, because at that time in particular, publishers were afraid of ghosts. In romance books anyway. I knew nothing about the process, so put in into the capable hands of assisted publisher Matador, but even so it was a very steep learning curve.

I needed to understand retail distribution, I didn’t know book bloggers existed, and barely anything at all about Amazon categories, let alone going wide or narrow. The whole process of publishing and marketing baffled me, but I had to learn pretty quick. Also to moderate my expectations about the sales the book might achieve, although the ebook at least vastly exceeded them.

All of these were important lessons to take with me when I found a publisher. Everything from assessing the contract to understanding the control I would be giving up, and the promotion I would still need to do. If I hadn’t indie published first I would have been clueless.

 

Writer friends you really trust are invaluable

Ten years ago I had only one writer friend, introduced to me by a neighbour, and that was Claire Dyer. Through getting to know her I learnt the value of having someone to talk to about all aspects of our craft and of the crazy world of publishing we operate in, and we are friends to this day.

Writers talk about ‘finding their tribe’, and I found mine first in Chindi, a group of independently publishing authors in Chichester, where I was living at the time. Three of us moved on to find deals more or less together and we have remained close, but I learnt so much from almost every member of that group I will be forever in their debt.

As my career has changed, I have made many new writer friends, but there is a solid core of those I trust implicitly; people I can turn to when times are tough, and celebrate the successes too. Without them, being an author would be a very lonely business.
When you’re in the publishing wilderness, keep writing if you can

Overnight success in publishing is rare and most authors have periods they either feel they are never going to make it, or that they have been in the wilderness so long there is no possible way of crawling back.

It is so important to keep writing. One famous author described her work as her life raft when her publisher dumped her, and I totally understand that. Writing is as much a vocation as it is a profession, and without it many of us would feel even more lost. It can be a life, and mental health saver, but if you take a break then that is fine too. Your brain and body will tell you what you need to do if you listen to them.

Of course you also need to keep writing to have something to submit. Or even a drawer full of somethings, so that when that deal arrives you can offer more than one book, because you’re going to need it. It proves you have the work ethic, commitment and ideas it takes to succeed now it’s your turn to shine.

Lessons one to four were published last Wednesday, and lessons eight to ten will be published next week.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

Today, lessons one to four:

Making connections through social media is fun

I know social media isn’t for everyone, but I do feel sad when authors say they hate it. I love interacting with other writers, bloggers and readers, chatting about books in general and hunting around for interesting content to post on my feed. On Twitter especially there are people from around the world who share my posts most days, and I of course reciprocate. I even feel I know them quite well.In my business life I used to do a fair bit of face to face networking, which being a shy person I did not always enjoy, but it taught me to treat my virtual networks in the same way; that to make it enjoyable (and successful) you need to put in more than you hope to get out. Although some days it seems like a uphill struggle to think of something to say, if I keep this in mind I still enjoy the interaction.

Twitter is LinkedIn for writers

So often people dismiss Twitter as ‘just talking to other writers’. Firstly, I don’t see the problem with that. Writers are readers too, and big recommenders of books other than their own. They have blogs and mailing lists you can swap with, and what’s even better is that their natural audience is the same as yours.But more than that, there are a large number of book reviewers and publishing professionals using Twitter every day. Pitches are announced, book deals, new publishers even. By connecting with these people they at least know your name. And you never know when that could be important.

You never stop honing your craft

And you never should. Every single book you write is a learning experience. If I had the time I would love to go back and rewrite my first novel, The Cheesemaker’s House – my skills as an author have improved so much. But perhaps I’m being too fussy, because readers still absolutely love it.Like most authors I take great pride in everything I produce. And I want that pride to be justified. After all, I am asking readers to invest not only their money, but their valuable leisure time, and in return they deserve my best.

 

Publishers acquire books because they think they will sell

There is no other agenda here. It doesn’t matter how beautifully you write, or how lovely a person you are; publishing is a business and money talks. Of course your contacts and reputation as a writer will put you a notch further up the slush pile, but without a book that will work in the market of the moment (which of course changes all the time), you will still be rejected. It’s nothing personal.It is the way of the world, and understanding this will help to protect your mental health. I’m lucky that I have a reasonably thick skin, but of course rejections still hurt. I have just learnt not to dwell on them. It only takes one book to land on one desk at the right time. Keep believing.

Lessons five to seven will be published next Wednesday.

 

 

 

MORTON S GRAY REVIEWS…

Into a Cornish Wind by Kate Ryder

A gentle, slow-burn romance which I was reading at a very hectic time of my life, so it helped to soothe my senses. A hero, Mac, with a painful past, a heroine, Kat, who doubts love and men, interwoven with an otherworldly insight and a strong sense of place. I do not always like present tense written books, but with Kate Ryder this enables the chapters to be absorbed effortlessly. I am now left with a desire for a sequel and the need for a holiday in Cornwall.

The Secret Keeper by Amanda James

I loved this story. As with Amanda James’ other recent titles, this has a touch of otherworldliness, a poignancy and lots of positivity and hope.

Rosa Fernley is keen to fulfil her grandmother, Jocelyn’s dying wish and that is what she sets out to do on her visit to Tintagel in Cornwall, but along the way she not only discovers more about the past, but also a lot about herself.

I had a fascination with Tintagel as a child and enjoyed revisiting the location of so many myths and legends. The story carried me along and was thought provoking and well written.

The Second Chance Holiday Club by Kate Galley

When I started this book, I wasn’t too sure about the age of the main characters, but this was soon dismissed as I got carried away with the story and the reveal about more detail of Evelyn, Joy and Cynthia’s lives. The revelations really make you think about your own life and in particular “seizing the day”. Sad, funny and uplifting. I really think we need a sequel to this one!

An Invitation to Seashell Bay: Part 1 by Bella Osborne

A classic Bella Osborne story with hot heroes, quirky heroines, misunderstandings, almost impossible strange situations and real life stuff. I finished Part One of An Invitation to Seashell Bay with a big outburst of laughter. Fun stuff. Can’t wait for Part Two.

The Collaborator’s Daughter by Eva Glyn

This book is one of my favourite reads this year! I related to the feelings and thoughts of Fran the main character so much that I could be her. Having visited Dubrovnik in my teens, I could easily imagine walking in the streets and well remember oranges and lemons growing on the trees and the bullet holes in the buildings. Fascinating, intriguing, well researched, poignant, heart-breaking and a great read. Another triumph from Eva Glyn – more please.

An Introduction to Needle Felting by Linda Calver

What a beautiful cover this book has with the delightful, felted animals on the front. It immediately makes you want to pick up the book and open it…

Needle felting involves tangling wool fleece using a needle to make 3D sculptures by adding layers of the wool. The process of working the wool initially feels strange, but it is surprising how quickly you can see a project taking shape and how easy it is to change the size and character of what you are trying to make.

I realised very quickly that I would need to practice to achieve the lovely animals in the book, as mine tended to come out a little lopsided with funny faces to begin with, but the craft is very addictive and I will persevere to achieve the standard I would like.

This book is a great introduction to felting and I think if you only work through the projects contained in its pages you will be more than happy, although probably by then, firmly addicted and wanting to make more.

 

EVA GLYN’S HIDDEN CROATIA: ROMANTIC FICTION

In celebration of the #RespectRomFic campaign, today I’m sharing some ideas of how you can visit Croatia from the comfort of your own armchair – and perhaps even fall in love.

The classic summer read: The Getaway by Isabelle Broom

This sun-drenched holiday book is set on the island of Hvar, loved by international jetsetters and backpackers alike.

When Kate’s life falls apart in a spectacularly public manner she joins her brother in Hvar to disappear from the world and lick her wounds. But then she meets Alex, a loner with a secret to hide. As he shows her the beautiful island she begins to have feelings for him that seem to be reciprocated. But will he ever be able to confront his demons and move on? And can Kate be there for him if he does?

 

The romcom: The Secret Cove in Croatia by Julie Caplin

Many people’s first experience of Croatia is on a cruise around the islands, and one of these small luxury boats setting out from cosmopolitan Split is the setting for this book.

When no-nonsense Maddie Wilcox is offered the chance to work on a luxury yacht for the summer, she can’t say no. She will be waiting on the posh guests, but island-hopping around Dalmatia should more than make up for it – especially when Nick, her best mate’s brother, is one of them. In this will-they won’t-they romance, sparks fly when they meet on board and Maddie can’t believe self-entitled jerk Nick is really related to her friend. But in a secret, picture-perfect cove, away from the real world, Maddie and Nick discover they might have more in common than they realise.

 

The biography: The Girl Who Left by Debra Gavranich

Set in a small rural village on the island of Korcula during and after the Second World War, this biography is a love story too.

The author’s mother Marija’s Yugoslavian childhood was tough but happy – until first the Italians, and later the Germans, arrived to occupy their island. Her older sister fled to join the partisans and she was left, frightened and hungry, to cope with the rest of the family when she should have been in school. After the war her best chance of a bright future was to travel to Australia as a proxy bride, married to a man who had emigrated from the village years before, but who she had never met.

 

The dual timeline: An Island of Secrets by Eva Glyn

The smallest of apologies for including my own book, but I would so love take you to the island of Vis in Dalmatia, and in particular the small fishing town of Komiza.

In 1944, British commando and SOE operative Guy Barclay is stationed there alongside Yugoslavian partisans. Not only does his war change when he witnesses a brutal execution, but he meets and falls in love with local fisherwoman Ivka. But can their love survive the war? Seventy years later Guy sends his investment banker granddaughter Leo to the same island. Battered and broken by a loveless marriage and her desire for a baby, she meets local travel agent Andrej. But are their worlds too far apart for their love to have a chance?

 

 

#RespectRomFic is a movement started by publishing luminaries to try to assure that romantic fiction is given the respect it deserves, and that matches its importance in readers’ lives – and its commercial value in the book market. For far too long the contribution to the literary landscape of the books written by the authors writing in the romance & saga space has been at best ignored, at worst dismissed. Show your support by using the hashtag to talk about your favourite romances.

 

 

 

EVA GLYN’S HIDDEN CROATIA: KOMIZA

I knew, when I started to write the book that would become An Island of Secrets, that I needed to visit Komiza, but as it was during the lockdowns of 2021 it seemed like an impossible dream. Then, in the summer, everything opened up and we booked a small apartment, took our covid tests, and headed off.

It was a bit of a journey, and that’s one of the reasons the place remains low on the tourist radar, despite being the main filming location for Mamma Mia II. We flew into Split and after an overnight stay on the mainland took a ferry to Vis (the island and the town), where a taxi met us and dropped us on Komiza’s harbourfront.

This was our first lesson about the town (not a village, a town, and the inhabitants are intensely proud of that fact) – there is no vehicle access to much of it, certainly not to the narrow streets and alleys heading up the hill from and surrounding the harbour. But as we strolled along the waterfront in the late afternoon sun, past restaurants, coffee shops and an ice cream parlour, I sank into the sort of peaceful joy that only the Mediterranean gives me.

There are plenty of places to eat and drink around the waterfront, and a small supermarket if you prefer to actually self cater. A surprising amount of stock is squeezed into its narrow aisles, but it’s worth fighting to the back to the deli counter. The staff were delighted we wanted to try different local cooked meats and cheeses.

There are several tiny beaches near the central harbour, but the main one, Gusarica, is to the right as you face the sea, perhaps a five minute walk down Ribarska Ulica, the street through the old fishermen’s quarter. On either side are beautiful old stone houses, a few of them little more than tumbledown ruins just crying out to be repaired.

I swam from Gusarica’s pebbles every morning (don’t expect sand in Dalmatia); the sea warm and the backdrop stunning. Komiza is wrapped in the arms of a wide bay – thus its long and rich tradition as a fishing port – and watching the sun creep along the peninsular, making it glow golden, was incredible. Behind the beach is one of the pretty churches I feature in An Island of Secrets, with a beautiful incense-filled interior that’s well worth peeping into.

Along the harbour there are many boats offering trips to the famous blue cave on the nearby island of Bisevo and other gorgeous destinations. Alternatively, if you want something different, chat to the ladies selling them; although they’re in competition they do work together. I just wanted a trip along the coast to spec out some locations for my book and was able to negotiate a late afternoon bespoke trip for quite a reasonable price.

There are a plethora of restaurants to choose from, but we started with Konoba Koluna on the harbour – look for the red table clothes – and didn’t feel the need to go anywhere else. The staff were super-friendly and the food fresh and homely; just the way we like it. I suppose we were rather lazy, there were other places we would have liked to have tried, including Konoba BAK that specialises in peka (it was just too hot!) and Konoba Jastozera near Gusarica, which has fabulous views back across the harbour.

Admittedly Komiza is special to me because it is so central to one of my books, but if you want a quiet, traditional Mediterranean break in a warm and welcoming place then look no further.

 

 

 

EVA GLYN’S HIDDEN CROATIA: THE LOCAL TAKE ON CAVTAT

How on earth, I hear you ask, can somewhere like Cavtat be hidden when it’s in every tourist brochure? I mean, why wouldn’t it be so popular? It’s all of ten minutes from Dubrovnik’s airport, has a few super-large hotels of the sort typically favoured by package operators and plenty of options for drinking and dining along its extensive waterfront.

But, like any resort, there are hidden parts and I’ve teamed up with my friend and collaborator on my books, jet-setting tour director Darko Barisic, to sketch out a perfect day in the place he calls home.

It’s important where you wake up, for sure, and I really do prefer not to be in a big hotel or in the middle of things. I like a quiet enclave, preferably with a view, from where I can easily walk to restaurants and bars. So clearly an apartment actually called The View sounded pretty ideal and it was. Perched on the hill between the main road and the resort, from the balconies (one from the master bedroom and the other from the living area) you can see right across the bay to Dubrovnik and the sunsets are spectacular. The furnishings are supercool, it has every home comfort, and is available through Airbnb.

So after waking up, my next priority is coffee, which necessitates a stroll down the hill into town. In terms of shoreline, Cavtat is the gift that keeps on giving. First is the beach in front of huge Albatros hotel, but following the coast to the left takes you into the first of two bays, past a tucked-in angular harbour into the town centre with the supermarket and cash point machines. Walk through this and into the second bay, which is so much prettier, and where there is a run of cafés, starting with Bakery Peco with a stunning view right down the water. But the coffee’s good in all of them.

Next decision could be beach, a boat trip to Dubrovnik, kayaking, or simply strolling around one or both of the peninsulas. It was very hot when we visited so we simply pottered along the waterfront from the coffee shops to enjoy the incredible views and shade of the trees. Then for me it was back to work – it was a research trip after all.

Darko’s favourite way to spend the day is far more active, with a hike on Snijeznica Mountain, which dominates the whole area. A good starting off point is the village of Mihanici, because you can take a bus from Cavtat to there. If you’ve hired a car you can start higher up, at Kuna, a mere two hours from the top. The views are beyond stunning; over the sea, and inland to Bosnia & Herzegovina, but do take plenty of water. And in places you’ll need a pretty reasonable head for heights.

After that you deserve a decent meal and the locals’ recommendation is Konoba Galija. To find it, carry on from the coffee shops in the second bay, but turn right just in front of the old Franciscan monastery instead of following the coastal track to the left of it. The restaurant has a pretty garden with views of the harbour and fish and meat are cooked on the open grill. The fish platter is apparently second to none.

EVA GLYN’S HIDDEN CROATIA: AFTER THE MONKS LEAVE…

As so often happens when you’re researching, I stumbled across Lopud 1483. Strange name for a monastery now turned event space and high end holiday let, but not when you discover that was the year the Franciscans started to build Gospa od Spilice, or Our Lady of the Cave.

Perched on an outcrop overlooking the main harbour on the island of Lopud, just fifteen kilometres from Dubrovnik, the monastery and its fortifications have been a landmark for generations. After the 1820s it began to crumble, the monks having decamped back to the mainland leaving a local man to open the church for anyone who wanted to pray.

It was a tiny and often forgotten slice of the monastery’s history that fascinated me originally. I was researching what happened to Dubrovnik’s Jewish community during the Second World War and discovered that some of them had been interned on Lopud for a period of about six months. This was done under the strict instructions of the German occupiers, but the soldiers guarding them were Italians who up until that point had avoided imprisoning the Jews under their jurisdiction.

What fascinated me was exactly where on the island the unfortunate Jews had been interned. There didn’t seem to be very many buildings big enough, which left me thinking about the monastery. It might have been a ruin, but it had stout fortified outer walls and in many ways was an obvious choice. So imagine my surprise when, watching a documentary about the monastery’s restoration, I saw the words ‘il duce’ painted on a wall. Italian fascists had definitely been there.

I really, really wanted to visit this beautiful place, as my characters do in the book I was writing and researching. They would have been there in 2010, quite early in the restoration programme, but I knew from experience that walking around the building and grounds would enable me to recreate it so much better for my readers.

I knew I couldn’t afford to rent this iconic property (recent guests include the Beckham family), so I emailed the general manager with the dates of my Croatian trip and kept my fingers firmly crossed. The answer was yes; they had a small gap between rentals – basically a Sunday morning – and their security officer would show me around.

First let me say that Lopud 1483 is a little slice of heaven. Its restoration took the best part of twelve years, but in 2018 it opened its doors for cultural events and private rentals. The project was masterminded by Francesca Thyssen-Bornemizsa, and it now houses her family’s extensive collection of renaissance art, furniture and artefacts.

Our guide was keen to tell us about the art, but also about the property’s history, including the physic garden and the monks’ pharmacy which have also been restored. To walk through the gardens is a wonderful sensory experience and I could have lingered there for hours, but of course I needed to find out about the Italian connection in World War Two.

Standing in the master bedroom looking at the fascist graffiti from eighty years before sent more than a shiver down my spine. The monastery had certainly been the Italians’ headquarters on the island but, as I discovered that day, not where the Jews had been interned. That dubious honour went to a hotel that had been built in the 1930s as a beacon of modernity, something I would never have found out had I not visited Lopud.

And I can always dream that the book, due out in summer 2023, is an international bestseller so I can afford to go back to Lopud 1493 and stay!