Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

antisocial media, Facebook,

2.2 Billion people use Facebook every month. In this age of no privacy and mass commercial surveillance this book was never needed more. Our entire lives are subject to digital tracking. We have never had less privacy. The true scope of it is shocking, and all to sell things to us. Personally I hate targeted advertising. This fantastic book gives a strong argument that Facebook makes democracy a lot more challenging. A must read.

If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It’s an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it’s an indictment of how “social media” has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump’s election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines.

Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet “sharing” words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook’s mission went so wrong.

Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

How To Make Your Blog Posts Go Viral Part One

how to be a successful blogger, blogging, writing, working from home, Catherine Balavage, freelancing, money from writing, business, Catherine Balavage, Margaret Graham,
So you have written your amazing blog post but how do you get people to read it? In fact, how do you get your blog to stand out and be successful by having your blogs go viral? Here are my tips for writing good content that gets read and shared. For more on blogging check out my blogging book The Ultimate Guide To Becoming a Successful Blogger which is available in ebook and print. 

Content is King

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up to date information that they can explore at will. They need an opportunity for personal involvement that goes far beyond that offered through the letters to the editor pages of print magazines.” -Bill Gates.

These three words are the most important. In fact, these are the words your business should live by. Content IS king. Your posts will only go viral if your content is good enough. You have to write great posts that people will not just read but also share. You have to capture their imagination, or tell them something they didn’t know. You have to solve one of their problems or entertain them. You should write consistently good blog posts so people keep coming back for more. Your content should be good, well-written and sharable. But that is not enough, you also have to do the next step.

Tip: Be so good that they can’t ignore you.

Share Your Content

The more you share your content the more likely other people will see it, read it, and share it too. You can share your post on Twitter, Facebook, Reddit, StumbleUpon, Digg, LinkedIn, Google+, Pinterest and Tumblr. Phew. That is a lot of different sites and it can be exhausting sharing your post on all of them. The key is to find the ones that work for your content and then you can ditch the others. Of course, sharing on them all would be great, but you have to think about opportunity costs. Do what works, drop what doesn’t. Burning out never helped anyone.

Keep Your Title Short

It makes it easier to share on Twitter. People also have short attention spans.

Write Catchy Titles

Your title is an advertisement for your article. If it isn’t good, then people won’t click on it. The title is the most important thing because if you do not have a good one then your post will not get read. Take time on your titles and make sure they are catchy, suggest what is in the article, and pique people’s interest.  It is also important that the title tells you, or at least gives a hint, on what the post is about. No song titles or vague descriptions. I know it is irritating, but magazines can get away with that, but online you have to let people know why they should click immediately or you will lose them.

According to Peter Sandeen 80% of people don’t read more than the title. So make sure you make it count.

Tag Your Article And Include Good Keywords

Tag your post with relevant keywords. Google don’t penalise for over-tagging anymore but you don’t need to. Just add the most relevant keywords for your article so people can find it easily. Also include the best keywords in your title and in the first paragraph of your post. For example, I would tag this article “blogging” “how to make your blog post go viral” and “blogging tips”. It is also a good idea to go through your old posts and put in relevant keywords in the title and throughout the article. Optimise your old posts and your new ones. You will be more likely to get traffic this way.

This is probably the point where you realise that writing great content and making it go viral is not as easy as it looks. Well it isn’t, but it is a skill to learn and you can do it. You just have to learn how and I will give you the knowledge. Keep an eye out for part two. You can also read my article on how to make money blogging.

 

I will be telling you all you need to know about blogging in a series of articles. You can also check out my book, The Ultimate Guide To Becoming a Successful Blogger which is available in ebook and print. 

 

 

The Business of Books: The Feeling’s Mutual

the-business-of-books-interviewswithjanecableThe Business of Books: The Feeling’s Mutual

Jane Cable muses support from other writers

I had a very interesting conversation on Thursday. At the Romantic Novelists’ Association Cornish Chapter lunch we fell to talking about how best to market our books. None of us felt we had a firm grasp of what worked and what didn’t, but all the same I was adamant that doing something was better than doing nothing.

Take the RNA’s #TuesNews initiative. On Tuesdays a number of us (probably about a hundred or so of the full membership) retweet each other’s posts carrying the hashtag. As a result our Twitter feeds fill with the latest news from romantic novelists, some blatant promotion and some a bit more interesting, but we do it to support each other. And actually, for readers and bloggers with an interest in the genre it’s a good place to find out what’s going on in the world of romantic fiction.

writing, #amwriting, authors, jane cable. Margaret graham

You also come to ‘know’ the regular retweeters and interact with them in other places and in other ways. Writing can be isolating and it’s good to know there are people around you sharing the same experiences, even if it’s in a virtual sense. Whether or not there are sales to be gained from the exercise is perhaps less important than the feeling of being part of something larger.

I belong to a number of groups of writers, formal and informal, and all have their own character. The No 1 Author Buddy Ladies on Facebook has become a real place for mutual support. We have just over 100 members covering multiple genres and writers at different stages of their careers help each other out. We celebrate when someone has their first deal, help them to see the wood for the trees with potentially dodgy contracts and chip in on all sorts of subjects from naming characters to helping to promote special offers.

All the same it’s still helpful to meet other authors face to face, like at the Cornish Chapter lunch. The problem is that finding mutually convenient times for meetings is hard, and even local groups need to be flexible. Take Chindi Authors – formally Chichester Independent Authors and now rebranding as Celebrating and Helping Indie Authors with a stronger online presence and virtual meetings. Chindi has always existed primarily to help with publishing and marketing indie books and to gain real depth of experience across all genres we needed to extend our reach beyond the confines of our corner of West Sussex.

I still have a hunch that the authors you support the most are those you actually know. Certainly when setbacks come they are the ones you turn to for advice and – let’s face it – sympathy. Although when I recently parted company with my agent because she didn’t rate my current manuscript my loving husband cracked open the champagne (literally!), it was author friends who provided solid advice and shored up my wavering confidence in my work.

In the digital age writers can’t afford to be isolated and selfish with their time and a large number aren’t. I suppose there are those who are, but we simply don’t know them. There is huge generosity out there, such as JoJo Moyes on Twitter offering a week in her holiday home for an aspiring writer to work in peace and Chindi Authors pulling together to raise almost £1,000 for Words for the Wounded.

The world of publishing is getting tougher and it’s up to writers to work together to make the best of it. So if anyone is reading this in a lonely garret – reach out – you’ll be surprised what you find.

 

 

He Texted: The Ultimate Guide To Decoding Guys Book Review

Technology usually makes things easier, but when it comes to dating, things are now more complicated than ever. Sure access is easier: Twitter and Facebook has given all of us the chance to stalk. Not that we would, of course.

But with access comes more problems: we know a lot about people just from their social media, but also nothing at all.

As the He Texted: The Ultimate Guide to Decoding Guys back cover puts it:

He Texted The Ultimate Guide To Decoding Guys Book Review

‘You’re a busy, intelligent, modern woman. You stay on top of work e-mail. You “like” all the baby photos your sister posts on Facebook. You found your dream job through LinkedIn. But when your crush texts you “Sup?” every few days, yet never asks you out, what the hell does that mean?

These days, dating is more confusing than ever. Friending? Following? Liking? Poking? Linking? LOLing? WTF? In an era when FaceTime is no longer the same as face-to-face, it’s no wonder you can’t tell if he’s into you or just really into his iPhone.

This hilarious and essential guide from the founders of HeTexted.com—with totally straightforward guy sight from the HeTexted Bros—will help you autocorrect your digital dating life, from decoding your Facebook friendships, to reading the intentions behind guys’ perplexing texts, to deciding when—if ever—you should text him first. It’s He’s Just Not That Into You for the digital age and What to Expect When You’re Expecting . . . a second date—all in one invaluable package!’

I found this book entertaining, interesting and full of great information and advice. It reminded me of a He’s Just Not That Into You for the modern age. The book comes from the creators of HeTexted.com, which consists of Lisa Winning and Carrie Henderson McDermott. Lisa has worked in start-ups all of her life and Carrie bravely left her job at Glamour magazine. And with great success: He Texted is an indispensable guide to dating in the modern age.

There is a lot of amazing advice for decoding texts and avoiding modern dating pitfalls in this book from different sources, including some men. It is fun to read and will help you through the minefield that is modern dating.

He Texted: The Ultimate Guide to Decoding Guys

 

Inbound Marketing And SEO: Insights From The Moz Blog | Book Review

Inbound Marketing & SEO: Insights From The Moz Blog      , Rand Fishkin ,Thomas Høgenhaven, book, book review, SEO, I am sure some readers will have no idea what this book is about. Nor even care. But for those with blogs, online magazines, websites or digital companies, Inbound Marketing and SEO: Insights from the Moz Blog By Rand Fishkin and Thomas Høgenhaven is essential reading.

This excellent book didn’t only teach me a lot of stuff I didn’t know, it also taught me stuff I didn’t know that I didn’t know. That is not to say it made my head hurt with esoteric talk, as well as being knowledgeable it is also easy to read and the knowledge sinks in. I love the graphs too.

If you are in the digital media business I think you should buy this book, read it as quickly as possible and then reevaluate your business. Great business advice in a humourous and enjoyably written book. Brilliant stuff.

The Moz blog is the go-to place for the latest thinking on Search Engine Optimization, and Inbound Marketing and SEO: Insights From The Moz Blog is an anthology of some of the finest writing on this topic.

Search engine optimization (SEO) has been a growing area for many years but industry professionals now recognise that they require a broader set of competencies. In order for SEO to be successful, a wide range of marketing channels need to be covered. In response, Inbound Marketing and SEO is split into sections encapsulating: Channels of Online Marketing; Search Engine Optimization; Content Marketing; Social Media; Outreach; Conversion Rate Optimization; and Analytics.

Aimed at both new and experienced marketers within each of these six sub-disciplines, it primarily focuses on leveraging existing products such as Google, Bing, Twitter, Facebook and LinkedIn as marketing platforms. While most of the book does not require advanced technical knowledge, it also contains articles which look at SEO from a more technical point of view – for example, focusing on how to implement schematic data in HTML or setting up advanced segments in Google Analytics.

Updating the The Moz blog’s most popular articles on the key SEO disciplines, this new title compiles them with brand new, purpose-written articles which are unavailable elsewhere.

Inbound Marketing & SEO: Insights From The Moz Blog is available here, Waterstones, WH Smith and wherever books and e-books are sold.

Facebook ‘Likes’ More Important Than Birthday Cards

‘LIKES’ OVERTAKE CARDS AND CAKES AS HOW WE MEASURE THE SUCCESS OF OUR BIRTHDAYS

The impact of social media has totally revolutionised how we celebrate our birthdays according to new research by leading gift card company One4All.

Facebook has become the number one way we wish our friends and loved ones a happy birthday.  76% of us will post a greeting to friends on social media and a quarter of people say that the number of messages they receive is the main way they would measure the success of their birthday.

The research also suggests that many of the traditions that would normally make our day special are being undermined.

60% of people say that they rarely take their birthday as a day off from work and only 15% of people said that they would always have a birthday cake.

The main reason for having a low-key birthday is stress.  A third of people say that they find their own birthdays stressful and would rather celebrate someone else’s.

Declan Byrne, Managing Director UK of One4all, says, “Social media now plays a huge part in all of our lives and it’s interesting to see how it has impacted on the traditional birthday.

“It’s a social shift that is affecting many businesses who provide a service linked to birthday celebrations.  For example, it’s led to us creating online group gifting, where friends can come together through social media to contribute to a joint gift.”

As a result of these findings One4All is also attempting to raise awareness of the need to keep birthday’s special and is launching a social media campaign for people to ‘out’ Birthday Scrooges and encourage them to have a proper, traditional birthday celebration.

“While times do change, it would be nice to think that birthdays will retain their special status,” says Declan. “As a result we want to encourage people to make sure they still take time out to celebrate with friends and family.”

For more information on the social media campaign or if you’d like to nominate a Birthday Scrooge then visit the One4all UK Facebook page.

Anti-Social Media


New research from youth charity reveals youngsters are facing rising abuse online – but also that more and more are becoming trolls themselves


  • A third of young people (aged 14-18) have been trolled online in the last six months, with over a quarter (27%) of young people facing ‘regular’ attacks


  • A third of youngsters (29%) are shattered by these attacks and are ‘losing confidence’, with the majority of these messages about the victim’s appearance (40%) or religion and race (16%)


  • But almost half(47%) of victims keep the attacks secret as they don’t feel they can tell anyone


  • However, one in ten youngsters admit to being trolls themselves, with nearly a quarter (23%) admitting they find it funny, and almost a third (29%) doing it because their friends are too


  • A quarter (25%) want to learn about how to use social media correctly, with 38 per cent wanting to learn about it from the social channels themselves


  • The new Lolz not Trolls campaign is the latest Do Something UK action from youth volunteering charity vInspired. The Lolz not Trolls campaign gives young people the opportunity to make a positive pledge not to troll, as well as to share information on appropriate online behaviour with their peers by following a set of ‘netiquette’ guidelines, with the aim of making social media channels a happier, safer place


  • Celebrities supporting Lolz not Trolls include reality TV star Lauren Goodger, Hollyoaks actress Jazmine Franks, TV presenter Caroline Flack and singer Delilah


YOUNG people are battling a tide of vicious internet troll attacks, with almost a third (32%) falling victim to cruel online comments in the last six months, a shocking new survey from youth volunteer charity vInspired, as part of its Do Something UK initiative, reveals.

Worryingly, more than two thirds (67%) of 14 to 18 year olds received the vile messages from someone they know – shattering the myth that troll attacks are only perpetrated by strangers.

A quarter (26%) of the 2,000 youngsters polled said they face regular attacks and have been trolled ‘many times’ during the last six months.

But the research also revealed that a huge one in ten young people (9%) actually admit to being trolls themselves by sending negative or abusive messages to someone they know, while eight per cent admit to targeting a celebrity online in this way.

Worryingly, there is evidence of a ‘digital disconnect’ about trolling, with one in five (18%) thinking messages sent in cyberspace are less damaging than insults hurled face to face – and with 16 per cent claiming they didn’t think the messages would hurt the recipient and nearly half (49%) believing it’s ok to say things online that you wouldn’t to someone’s face.

However the majority of youngsters (60%) agree sending trolling messages is wrong. In fact, almost a fifth (17%) are adamant trolling is worse than bullying in person.

And over a quarter (28%) think that trolls send messages online due to the anonymity of their actions, with 30 per cent believing trolls are too scared to do it in person.

Shockingly, nearly a quarter (23%) did so as they thought it was funny, with nearly a third (29%) trolling because their friends were doing it too and almost a fifth (18%) because they thought the person ‘deserved’ it.

The comprehensive study shows that Facebook is the most common place for victims to be trolled, with 45 per cent of those who have experienced it having had abusive messages posted on their own walls, while 28 per cent are the subject of slurs posted on someone else’s.

Of those who are trolled, one in five (23%) receive the abusive messages on Twitter, a further one in 14 (7%) are attacked on YouTube and one in 20 (6%) are abused on their own or on another person’s blog.

While the majority of messages (40%) denigrated a victim’s personal appearance such as their weight, 16 per cent focused on the victim’s religion and race. One in ten (8%) were even aimed at getting (boyfriends or girlfriends) friends to break up with the victim.

Almost a quarter (22%) rubbished pictures posted by the victim while one in 20 (5%) posted snaps the victim did not want to share. And in a sinister twist, one in 40 (3%) admit they have been blackmailed by a troll over intimate pictures.

The effect of the electronic messages is devastating, with almost a third (29%) of youngsters receiving them confiding they had ‘lost confidence’ after the attacks.

One in five (19%) felt they could ‘no longer trust those around me’ while 12 per cent admitted that they felt alone.

SO, in order to combat this rising tide of trolling, vInspired has launched a new campaign ‘Lolz not Trolls’, aimed at educating young people on the effects of their attacks and help them to learn how to behave correctly online.

Social media expert Professor Mark Griffiths, who is working with vInspired on the Lolz Not Trolls campaign, said the phenomenon is growing as more youngsters grow up in the digital world.

He defines trolling as: “An act of intentionally provoking and/or antagonising users by posting inflammatory messages in an online environment with the aim of provoking an emotional response from who the message has been sent to.”

But despite the wave of troll attacks engulfing the internet, young people feel there is very little help or guidance for how to tackle trolling.

Half (50%) of those questioned don’t know where to go for more information on trolling, with 38 per cent wanting to learn more about the issue from social network channel themselves, such as Facebook and Twitter.

A quarter (25%) are desperate for a comprehensive guide on how to use social media correctly, with 24 per cent asking for information on how to support victims of trolling and 26 per cent wanting to know where to go for support if they are being trolled.

The Wanted, Pop band


“Through the years we have met a lot of fans, ranging from all ages around the world. It would be horrible to think that these young people are becoming the victims of trolling, or are even trolling themselves. We’d like to encourage people to sign up to the Do Something campaign and pledge their support through the Facebook page.


Show that you can make a difference!”

Delilah, musician


These days if you are a teenager, the chances are that you have been born and brought up with a computer and you will know exactly the impact that things like trolling have on web users. Log onto Facebook  and pledge your support to be more positive online!

Jazmine Franks, Hollyoaks actress currently going through a Trolling storyline


I recently had first-hand experience on Hollyoaks of exactly what trolling entails as my character Esther was pushed to try to commit suicide due to both on and offline bullying – it’s an awful situation for anyone to find themselves in.  Thankfully many instances of trolling aren’t as severe but it’s not an experience anyone should ever have to go through.


In the 21st century, bullying doesn’t just stay in the playground, it follows you home to your computer and it’s getting harder to escape being victimised.

It’s surprising how many young people don’t realise that what they write is sdo hurtful and the impact they have on the recipient. This is why the vInspired’s Lolz not Trolls Do Something campaign is so important – educating young people on how to behave online and empowering them to stand up and be counted against the trolls. This is why I urge you to pledge your support and sign up to take the pledge online at www.facebook.com/DoSomethingUK  to be Lol, not Troll and help make the internet a happier, safer place.

 

So to help youngsters become aware of correct online ‘netiquette’, vInspired, together with Professor Griffiths, have created a downloadable guide on the top ‘dos and don’ts’ for using social media, with all the tips crowd-sourced from youngsters themselves.

This guide is available from the campaign Facebook page where youngsters are also encouraged to sign up and take a ‘pledge’ to ensure they use social media correctly:

·       Look at what I write before I post – recognise how it might make someone feel
·       Own what I write – take responsibility for what I say
·       Live online the way I live offline – treat others how I would want to be treated

vInspired has also created a ‘Trolling under the Bridge’ experience at Waterloo’s IMAX underpass to show people the real effect that negative messages can have on people.

On 22nd February, displays of real life trolling messages will be projected and written on the walls of the underpass and people’s mood and response to these being measured to show the impact these do have.

Professor Mark Griffiths, Director of the International Gaming Research Unit at Nottingham Trent University, said: “The ability to remain anonymous online can lead to people saying what they may not in person over social networking channels. Young people need to understand the consequences that these comments can have, and it’s important to teach them how to use social media correctly, to make the internet a safer and happier place.”

Terry Ryall, CEO at vInspired, said: “We have all heard of cases where youngsters have harmed themselves due to troll attacks – so writing a trolling message isn’t harmless fun, it’s potentially deadly. Our aim isn’t to attack the trolls, but instead to get young people to do something positive and pledge not to be a troll themselves, abiding by the ‘netiquette’ guide we have created.

“Through our campaign ‘Lolz not Trolls’ we are hoping to make a real difference to the way young people behave – and are therefore treated – online. We are encouraging all young people to sign up to our campaign page on Facebook  – www.facebook.com/DoSomethingUK  to take a positive step towards making the internet a more secure and enjoyable experience for everyone.”

 

The Most Common Social Media Mishaps of People On-the-Go

Social Media is all the rage these days. Can you imagine going through an entire day and not posting your activities? Probably not. But should you post everything you do every day? One of the biggest risks you can make is posting too much information. Be careful of the possible dangers you may create if you post compromising information.

Letting the World Know “No One’s Home”

Social Media Mistake

Don’t Let the World Know You’re Not Home

Image via Flickr by waferboard

Perhaps one of the most dangerous faux pas you can commit while out of town is alerting thieves that your home will be unoccupied for the foreseeable future. Burglars scour social media sites, hoping for a great post like this, alerting them to the fact that your home will be empty, and ripe for the picking.

Telling the World Where They Can Find You at All Times

Social Media Mistake

Don’t Tell the World Where You Are

 

Image via Flickr by FlyingSinger

One of the most-used apps on social media sites is a geographical locator. These apps quickly let you tell others exactly where you are at the time of your post. Although this feature may seem like a neat way to say, “Look where I am!” it’s also a way to let potential danger find you. There are people out there who use social media networks to stalk their prey. If you use a geographical locator, you’re telling your potential stalker exactly when and where to find you.

Alerting Your Boss That You’re Not at Work

Social Media Mistake

Don’t Let Your Boss Know Through Social Media

Image via Flickr by ilamont.com

Remember, when you post anything to your social media network, anyone can see it, including your boss. The last thing you want to have happen is for your boss to discover that you’re out of town when you’re supposed to be working.

Sharing Events That Should Remain Private

Social Media Mistake

Don’t Share Private Stuff That You Don’t Want Others to Know

Image via Flickr by Daniel Morris

Have you ever been embarrassed about something you said the morning after a binder? Imagine having it plastered all over the Internet. If you post your status to your social media sites while you’re drunk and don’t realize what you’re doing,  you risk having information you wanted to keep private leaking all over the web. More importantly, you risk future potential employers seeing what you want to keep private from them.

Posting The Location of Other People

Social Media Mistake

Don’t Let Everyone Know the Location of Your Friends

Image via Flickr by AMagill

Even if you still feel comfortable posting your “away” status, other members or your group may not be. Remember, if you’re mentioning you’re away with a group of people, your companions are now in the spotlight too. Do not mention anything about the rest of your group being out of town if they’re not comfortable with it. Even if you don’t mention them by name, anyone who knows other members of your group will be able to figure out that they’re away too.

So the next time you’re out of town with your new ultrabook laptop, think twice before posting an update or Tweet. You Know what they say about “assume,” right? Well, never assume that you are safe when using social networking. You may think, “What’s the harm?” when posting what you’re doing while out of town, but there are too many potential dangers out there, and you need to protect yourself from them.

This article is written by Shaun Chatman, a prolific freelance writer who has been featured on many authority sites. In his spare time, Shaun loves playing with his two kids or his collection of gadgets.