Is This the Best Ever Response to a Facebook Rant?

It’s a common issue among men to be perplexed by their partners’ monthly mood swings which turns even the nicest girlfriends into monsters. One such lad is Richard Neill who posted a rant on Facebook hitting out at advertisers who make the ‘time of the month’ sound as if women are having the time of their lives. Having seen the uplifting Bodyform Maxi Pad commercials as a boy, he said he was ‘jealous’ of all the exciting things women did during their periods such as parachuting, mountain biking and skiing.

Richard Neill decided to post a light- hilarious Facebook on Body Form’s page claiming they mis-sold the truth about menstruation. His message quickly received 86,743 ‘likes’ and 3,735 comments.
Rather than call in the lawyers, Bodyform sensed a PR opportunity – and hit back with a great tongue-in-cheek YouTube video. In it, fictional chief executive Caroline Williams addresses Richard directly and admits: ‘There’s no such thing as a happy period. We lied to you Richard and we want to say “sorry”.’

She said the company had to resort to ‘flagrant imagery’ as some focus groups in the 1980s couldn’t handle the truth of the ‘cramps, the mood swings and the insatiable hunger’ during a woman’s cycle.

Snapping a pencil, she says: ‘But you Richard have torn down that veil and exposed this myth, thereby exposing every man to a reality we hoped they would never have to face.’

The video has racked up nearly 200,000 viewers and 3,000 likes on Facebook in one day, with men and women alike describing it as “hilarious”, “genius” and “comedy gold”.

Posted on Bodyform’s Facebook page on 8 October:

‘Hi, as a man I must ask why you have lied to us for all these years.

‘As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous.

‘I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings!! Dam my penis!!

‘Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !!

‘There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no.

‘Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.

‘Thanks for setting me up for a fall bodyform, you crafty b@gger’

 

You tube video in response

 

Extinction is forever. Orangutans need our help. Donate now for absolutely free with a click

Extinction is forever.  Orangutans need our help.

Donate now for absolutely free with a click…

 

Jump on to Facebook and pledge your name in support of Trilogy’s campaign.  In return, they’ll donate $1* to the Borneo Orangutan Protection Foundation.  Pledge your name here, it takes seconds: http://bit.ly/Q2utJ1

 

Orangutans are one of our closest cousins, sharing over 98% of our DNA.  Like human babies, baby orangutans cry when they’re hungry, whimper when they’re hurt and smile at their mothers.

 

And they’re resourceful.  Did you know that orangutans make umbrellas out of leaves to shelter themselves from the rain?

 

Deforestation of the orangutan’s natural habitat means the leaves that form such an integral part of orangutan life are swiftly disappearing.  And our beautiful, intelligent cousins are rapidly heading towards extinction.

 

Trilogy has been supporting orangutans in South East Asia since 2009.   With your support, over $40,000 has been raised to help the Borneo Orangutan Survival Foundation continue their vital work.

 

This year, Trilogy wants to hit the $50,000 mark.  You can help – simply by pledging your name.

 

But don’t stop there.  Spread the word.  We’ll donate $1* for every person who pledges

The Borneo Orangutan Survival Foundation works hard to rescue and rehabilitate orangutans from high-risk areas and release them into wild, protected rainforest habitats.   Your support will assist the Nyaru Menteng Sanctuary, which works hard to care for over 600 orangutans.

 

* New Zealand currency.  Maximum donation $10,000. Campaign will run until 30 September or until 10,000 pledges have been made.  Rest assured – we won’t share your name with third parties.  Ever.

Should You Read That Text?

New phone app protects people’s moods

Computer scientists have developed the world’s first mobile phone app which automatically colour codes messages so people know before reading them if they’re likely to make you feel good or bad.

The development, for Android phones, could mean the end of people being surprised by an angry or hostile message, whether it’s from Twitter, Facebook or text.

It would also allow smart phone users to prepare for bad news and allocate time to receive it.

Master’s student Lorraine Chambers and her supervisor, senior lecturer Mohamed Gaber, both at the University of Portsmouth’s School of Computing, will present their breakthrough at a conference in Spain in September.

Dr Gaber said: “We are increasingly sending and receiving information via messages on mobile phones. The rate of growth in this area has never been witnessed – everything from Twitter streams and Facebook messages to direct text messages are coming straight at us all the time on our handheld devices.

“This information has an immense power, whether we are reading a worrying social media news story or a warning email from our manager, messages can upset mood and increase stress level, just as good news and encouraging emails can cheer you up.

“The ultimate objective of this application is to make the user aware of the negative contents they receive so they are able to manage their stress in the best possible way. For example, if most of what is received from social media websites by a user on a particular day was negative, it is important that the user attempts to take an action in order to not get stressed, especially if this may affect the individual’s performance at work and/or their behaviour at home.”

The app works by automatically colour coding incoming messages as green for positive, red for negative and blue for neutral so a user can see before opening any message whether it is likely to be worrying or encouraging.

The Portsmouth researchers were inspired to research and develop the app after a visit by their colleague Mykola Pechenizkiy at the Eindhoven University of Technology, in the Netherlands, who had developed a similar capability for emails on desktop computers, together with his Masters student Erik Tromp. Mykola and Eric have worked with the Portsmouth researchers, Lorraine and Mohamed using state-of-the-art technology for sentiment analysis to classify ‘on the fly’ any textual input received on the user’s handheld device.

The researchers tested the technology on a range of Android mobile phones and find it works faultlessly no matter what each phone’s computational power and memory were. The researchers are working on ways to make it freely accessible via Android Marketplace.

If there’s sufficient demand, it will be made available to users of iPhones and iPads.

The results of the project are reported in a research paper that has been accepted for presentation at 16th International Conference on Knowledge-Based and Intelligent Information and Engineering Systems, to be held in San Sebastian, Spain.

Dirty Projectors announce new single | Music News

 

Dirty Projectors are to release ‘Gun Has No Trigger’ as the first single from their highly anticipated sixth album, ‘Swing Lo Magellan’. The track will be available in the UK on 2nd July via digital download and on a special edition 8” vinyl. The album will follow on 9th July.

Links:

Official Website

Facebook page

Maia – Zuma Aluma | Music Review

 

Folkers Maia have been working hard over the last few years gigging to anybody that will have them. Their Duran Duran-gone-folk sound is as infectious as a yawn, but they’re never likely to raise one from you, and this new single is likely to gain them even more followers. Watch the video here – it’s genius in that it was shot and edited entirely using iPhones and IPads.

‘Zuma Aluma’ is released on 25th June 2012 by Vandal Records

Links:

Facebook page

Official website

Shannon Stephens: Video for ‘Care of You’ unveiled | Music News

Seattle singer-songwriter Shannon Stephens has unveiled the video for her single ‘Care of You’, taken from her 3rd album ‘Pull It Together’, which is released on 28th May. The video was shot by Christian Soren Hansen in a friend’s kitchen. The album will be the first release since 2009’s ‘The Breadwinner’.
Links:

Alpines – Empire video unveiled | Music News

 

Following the recent announcement of their new single, South London cinematic pop duo Alpines have unveiled their new video. The single ‘Empire‘, released June 11th, and the video was directed by award-winning avantgarde and art-house director Luke Losey, notable for his work with Orbital and Mercury Rev among others (including the MTV Awards nominated video for Orbital’s ‘The Box’).

Links:

Facebook page

First Aid Kit – The Lion’s Roar | Music Review

‘The Lion’s Roar’ is the 2nd album by First Aid Kit, two sisters from the south of Stockholm known to their parents as Johanna and Klara Söderberg, and what a record it is. The band first shot to fame in 2008 with a Youtube cover of Fleet Foxes’ Tiger Mountain Peasant Song and in those years they’ve come a long, long way. Haven’t we all?.

The band initially signed to Rabid Records in their native Sweden to release their debut record The Big Black & The Blue. Meanwhile Witchita Records may or may not have sent a memo to their army of A&R staff to find a female version of Bright Eyes. If they did then they got what they wanted, only better.

The second album by the Söderberg sisters is a joy to behold – from start to finish. A record full of lush melodies, of charm, of eyelid flutters (vocally speaking), a record of confidence beyond their years (the girls are 19 and 22) which should have a fleeting feel to its sound but has as assured a country-folk-indie sound as you’re ever likely to hear, even from Bright Eyes’ Conor Oberst, who makes an appearance on ‘King Of The World’.  It’s a record that, with the held of Bright Eyes producer Mike Mogis, has made the lead from campfire guitars to a fuller band sound, compared with their debut.

Lyrically it’s on the darker side of life, or “bittersweet” as Klara (the younger of the two) likes it to be known as. ‘Emmylou’ namechecks name-checks the likes of Gram Parsons, Johnny Cash, June Carter and of course Miss Harris but it recognises the sadness in the lives and art of these heroes whilst noting that “the bitter winds are coming in and I’m already missing Summer, Stockholm’s cold but I’ve been told that I was born to endure this kind of weather”. The lyrics may sound like the tale of two downtrodden young girls surrendering to misery but there’s a lot more to it than. This record works despite those lyrics, despite the gloom and their country-inspired sound has given rise to a stoic feeling. A feeling that this won’t get them down. Watch this band soar to great heights with this album. You’ll struggle to hear a better record this year.

 

‘The Lion’s Roar’ is out now via Wichita Records. Catch the band on tour in November.

Links:

Official Website

Myspace page

Facebook page

Twitter page