Tag Archives: Fault Magazine.

I Heart Studios Unveil Ben Sherman Collaboration

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I Heart Studios unveil their next collaboration for Week Two of their Shoreditch Art Wall Takeover

Kicking off week two of I Heart Studios’ takeover of the Shoreditch Art Wall, is British heritage brand – Ben Sherman. 
From January 29th, the 60 square metre space will showcase the Ben Sherman S/S14 Parachute Collection as portrayed by the creative and conceptual photography of I Heart Studios.

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The East London street canvas exhibits the experimental use of product photography that enhances the geometric fabrics and prints used throughout the Ben Sherman Parachute Collection.  I Heart Studios have showcased the lightweight and transparent style of the fabric to create an abstract quality to the product range.

I Heart Studios Creative Director Martin Winslade comments:-  “We’re always inspired by the way product photography can be highly conceptual and experimental so it tells an interesting brand story.  We loved the Ben Sherman Parachute collection because of the way it was inspired by fabric and geometric pattern, so we wanted to create images that represented the essence of the product and embodied the contemporary feel of this collection”

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Following on from the Spitfire Sunglasses collaboration, which showcased their new S/S 2014 collection, I Heart Studios will continue to display their curated selection of collaborations until February 19th 2014 with Underated London and Fault Magazine.

The collaborations not only illustrate the strong brand relationships held by I Heart Studios, but also the diversity of what the Studios offer. From conceptual and creative product shots to lifestyle and studio based editorial photography, I Heart Studios are pioneers of digital visual content with an instinctive understanding of the market and the rich variety of brands within it.