Andy Gray bringing match strategy and tactics to iOS later this June

AppyNation and Gray Cooper Media today announced FLUID FOOTBALL, the next evolution in tactical football games, coming as a universal app in late June 2012 for all iOS devices.

Developed in collaboration with professional football pundits Andy Gray and Richard Keys, Fluid Football puts real-time tactical decision making at your fingertips. Direct your whole team’s actions by simply drawing runs and passes. Use real world tactics to score in a series of challenging set piece scenarios.

Fluid Football features fully voiced commentary and tactical insights from the Sony Award-winning commentary team of Andy Gray and Richard Keys.

“I’m thrilled to have helped create a game that explores the tactical aspect of football, in a fast and exciting manner,” said Gray, .Director, Gray Cooper Media “Fans might have seen football apps before, but nothing like this.”

Simon Prytherch, the CEO of developer Chromativity, has a track record of making innovative football games, with console hits such as under his belt. Simon says “With Andy Gray’s renowned, analytical insight, we designed Fluid Football for a touch screen with deep tactical game play. We wanted it to also have intuitive control with quick levels you can drop in to any time, but that will keep you coming back until you’ve mastered them.”

Each Fluid Football level recreates the pivotal moment of a match – throw-ins, penalties and corner kicks that set the stage for sensational goals. You have complete tactical freedom – string together passes, outpace defenders, set up pinpoint crosses – if you can do it on the field you can do it in Fluid Football.

Once you’ve out-manoeuvred the defence, you’ll switch to the 3D ‘player’s eye’ view and swipe to take the decisive shot on goal.

Fluid Football will be released as a Universal App (supporting iPhone, iPod Touch and iPad devices) in late June 2012.