GEOX Kids’ new PLAYKIX Collection.

We absolutely love these high-quality and innovative running shoes for kids. They are so stylish and they are waterproof. Win-win.

GEOX Kids’ new PLAYKIX COLLECTION that combines sustainability, technology and fashion to create a running shoe with a futuristic look.

Geox, trainers, children's kids,

  • The shoe cleverly captures foot movement and conveys this information via Bluetooth to the PLaykix App available on smartphones.
  • This sets in motion the adventures of GEOX Boy and GEOX Girl, encouraging them to play outside, while creating avatars who collect plastic waste, rid the air of pollution or repair vehicle that clean the environment.
  • By engaging in these digitised exciting activities, children are encouraged to actively interact with the environment in a responsible way, making walking more entertaining and fun.

 

GEOX PLAYKIX is available in a variety of bright vibrant colours and all  include the Geox-patented breathable waterproof outsole. https://www.geox.com/

 

Summer Espadrilles from GEOX

Summer has officially arrived and so have the new Espadrilles from GEOX. Fashionable and comfortable. Frost Mag gives them the thumbs up.

Chase PR AW12 Press Preview: Brand Watch

I went along to Chase PR’s press preview. They have some brilliant brands and I picked out some brands to watch.

Butterfly Twists. This are great fold-able shoes and boots. Perfect to have in your bag to whip out when the heels start to hurt.

Daniel Hechter – Crease proof tailored suits. A brilliant idea. A range for travellers and commuters.

Sebago shoes. Most of the brands are using the patriotic colours of red, blue and white for the Olympic/Jubilee year. Sebago have a great new range of shoes.

I love Cat footwear. They also do heels and boots now.

These glasses go dark in the sun and become sunglasses – so cool.

Storm – the only British watch brand. They do great watches and jewellery.

Energie have some great colourful jeans and Christmas type jumpers.

Gok Wan also has a new line of shapewear out.

Red or Dead have great clothes – lots of lace- and some really awesome shoes. Including some green sequined ones. I like!

Miss Sixty. A lot of clothes have a grown-up vibe. Influences from Mad Men and Pam Am. There is a definite vintage vibe. As well as coloured denim.

Patagonia

Bright, coloured waterproof coats.

Geox has a brilliant range of breathable shoes. They stop your feet getting too hot.

And of course...Paul Costelloe. A designer legend.

GEOX AND PATRICK COX SS2012 CAPSULE COLLECTION

GEOX the premier Italian brand famous for the innovative use of breathable technology and the
renown British shoe designer Patrick Cox have teamed up to create a capsule footwear collection
for Spring Summer 2012 that is an exciting fusion of sportswear and urban chic.

This SS2012 capsule collection marks the start of an ongoing collaboration between GEOX and
Patrick Cox and will see the development of footwear collections for men and women that bring
together elements of active sportswear, big city living, innovative materials and cutting edge
design.

In a statement about his collaboration with GEOX, Patrick Cox has said:

“I want to create pieces that are casual in spirit and reflect London’s cool urban vibe building on
GEOX’s exceptional and innovative shoemaking technology.”

Patrick Cox who became a global household name following the launch of his Wannabe loafer,
arguably the most commercially successful loafer launched in modern times, is famous for shoe
design that skillfully mixes traditional and the avant-garde and for shoes that are ‘must have’ items
for a knowing and fashion conscious market.

Mr Mario Moretti Polegato, Chairman of GEOX comments:

“I’m very pleased with this collaboration that will further increase the value of our respective
strengths and excellences. This new and innovative project will enable our clients to find designer
shoes interpreting in a modern and contemporary way our innovative shoes technology”

The GEOX brand was originally inspired by the style of a British Gentleman who liked to meld
functionality and comfort with a stylish urban twist when choosing his footwear and the idea was
later extended to a broader customer base to whom this mix of styles appealed.

The debut collection that will be launched this weekend features 18 styles for men and 20 for
women that perfectly illustrate the meld of active sportswear and city chic. The designs include
classic wing tip moccasin and derby shoes but with lightweight, flexible GEOX BREATHING soles
or the combination of a traditional tubular loafer with a tennis sole.

The shoes are crafted in beautiful soft leathers in a vast assortment of colours. Available now this
new collection will be distributed in key European markets such as the UK, Italy, France and in the
USA and Asia. The range will be available in top department stores, selected Geox shops and
specialty stores.

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