JOHNNIE WALKER BLUE LABEL, the leading luxury Blended Scotch Whisky, has launched two stunning City Edition bottles, celebrating the spirit of the UK’s most iconic cities: London and Edinburgh.
The intricately-designed limited editions and their striking presentation boxes take the viewer on a journey through the streets of London and Edinburgh, featuring the unique architecture and attractions that make up the cities’ distinctive city skylines.
Only 4,000 of these exquisitely-designed bottles have been created, with each individually hand-numbered to create a must-have gift for whisky enthusiasts and collectors alike.
The Johnnie Walker Blue Label Cities Collection, which is a series of whiskies from this popular Scotch brand that has engraved on it a cityscape from different regions of the world, is back after its Dubai bottling earlier this year with two new releases. This time around appearing on the bottles are two different cities from the United Kingdom.
The first offering, the Johnnie Walker Blue Label London Edition, features a design on it which includes iconic landmarks of the UK’s capital such as Big Ben, the Gherkin, Nelson’s Column and Tower Bridge. The other new release is the Johnnie Walker Blue Label Edinburgh Edition, and it is set with a design said to pay honor to the Scottish city of the same name. It sports ‘a sweeping, spiral flow from the peak of Edinburgh Castle, including national treasures such as the Scott Monument and the Duke of Wellington alongside the city’s cobbled streets and walls’.
Limited to just 4,000 bottles, the Johnnie Walker Blue Label London and Edinburgh City Editions, noted officials from spirits giant Diageo, are now available in the United Kingdom for around £200 ($315 USD). Available from June, the City Edition bottles are the first to be released outside of travel retail where the new Cities Collection was introduced in February with a bottle depicting Dubai. The previous Skyline Collection in travel retail featured cities such as Singapore, Hong Kong, Mumbai, San Francisco, Los Angeles, New York and Auckland.
Costing not much more than the standard Johnnie Walker Blue Label, the new City Edition bottles come in bespoke gift boxes with more illustrations of their respective cities. Edinburgh’s depicts Scotland’s national symbol, the thistle, and attractions such as The Balmoral Hotel and Arthur’s Seat, while London’s packaging shows famous icons including St Paul’s Cathedral.
To celebrate the launch of these exclusive limited editions, Johnnie Walker Blue Label has partnered with GŎNG at Shangri-La Hotel, At The Shard, London and Scotch at The Balmoral Hotel, Edinburgh, two of the most iconic landmarks featured within the limited-edition designs, to create to exclusive cocktail serves.
To mark the launch of the Johnnie Walker Blue Label City Edition bottles, the ‘Eagle Eye’ and ‘Famously Edinburgh’ cocktails were created to celebrate the best of these extraordinary cities with the remarkable smoothness of Johnnie Walker Blue Label.
‘Eagle Eye’, created by Christian Maspes at GŎNG at Shangri-La Hotel, At The Shard, London explains “Known for their intently watchful, sharp and supreme sight across some of the world’s most beautiful landscapes, the eyes of an eagle are estimated to be up to eight times stronger than that of a human’s. The idea of such skill and precision – the same qualities Johnnie Walker apply when creating their rarest blend of whiskies – together with GŎNG’s unrivalled views over London were the inspiration behind the ‘Eagle Eye’, a specially created cocktail to mark the launch of Johnnie Walker Blue Label’s limited City Edition bottle, celebrating London’s iconic skyline.”
45ml Johnnie Walker Blue Label
2-3 dashes Abbott’s Bitters
15ml Barolo Chinato
Homemade strawberry and peppercorn shrub
Garnished with blue ‘Johnnie Walker Striding Man walking stick’ meringue
The ‘Eagle Eye’ is currently available, priced at £17.00, with an ‘on-the-rocks’ version also available upon request.
‘Famously Edinburgh’, created by Fraser Robson, Whisky Ambassador at Scotch, the Whisky Bar at The Balmoral Hotel commented “The inspiration behind the Famously Edinburgh cocktail came from my experience of the City and all that it is known and loved for. I thought about what was famous in the City and how that relates to local people, what they famously enjoy doing and where. Whisky and tea are ingrained in every great Scot. Johnnie Walker is the world’s most famous whisky and here, at the Balmoral, situated at Edinburgh’s most famous address, guests visit for the finest cup of tea in town. These three pillars gave me the basis of my creation. Starting with a double measure of Johnnie Walker Blue Label, I look at how I could incorporate the tea. Edinburgh locals tend to have a sweet tooth so I added a tea-infused sugar syrup as a nod to that Edinburgh tradition. I was careful to ensure that Johnnie Walker Blue Label was at the forefront of the cocktail and selected some whisky barrel-aged bitters and Fino sherry to heighten those flavours. The City and the people of Edinburgh are renowned for their elegant ways, so there was only one piece of glassware for the occasion – a Champagne coupe.”
50ml Johnnie Walker Blue Label
15ml Famous Edinburgh tea-infused sugar syrup
10ml Fino sherry
2 dashes whisky barrel-aged bitters
Orange zest to spray over the glass
The ‘Famously Edinburgh’ is available at Scotch, the whisky bar at The Balmoral Hotel priced at £42.50.
About Johnnie Walker Blue Label Whisky…
JOHNNIE WALKER® BLUE LABEL™ is one of the pinnacle offerings from JOHNNIE WALKER.
Only sublime, rare whiskies at the pinnacle of perfection are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. Each is hand selected by the JOHNNIE WALKER Master Blender himself, part of an unbroken lineage of Master Blenders stretching back over 190 years – it is an ultimate expression of whisky making today and an remarkable achievement for the modern era.
Presented in individually numbered bottles, it is reminiscent of the 19th century style of whiskies. The Master Blender uses his decades of experience to select some of the rarest casks from the JOHNNIE WALKER reserves for their quality, character and flavour to create the powerful, complex, smooth character of BLUE LABEL.
BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a JOHNNIE WALKER signature flavour) mixing with raisin sweetness. It is best savoured with the palate cleansed and cooled by iced water. One sip reveals a velvety mouth-feel, then an explosion of flavour. At once you’ll discover hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
The JOHNNIE WALKER and BLUE LABEL words, the Striding Figure device and associated logos are trade marks © John Walker & Sons 2014.
About GŎNG at Shangri-La Hotel, At The Shard, London…
With a dramatic backdrop of unparalleled views, GŎNG, the hotel’s destination bar – and the highest bar in London – brings a new dimension to the city’s social scene. Perfect for sunset cocktails and late-night drinks, the bar offers three lofted areas; a cocktail bar, champagne bar and an infinity pool, for guests to relax and soak in the stunning cityscape.
Uncomplicated and seamless, the bar’s service ensures the ultimate escape from the city’s bustle. Sample one of the delicate, signature cocktails or indulge in rare, vintage champagnes available by the glass.
Please note that GŎNG operates on a walk-in policy basis, however seating is subject to availability at time of arrival. There is a £30 minimum spend policy per person and tables are allocated for two hours.
http://www.gong-shangri-la.com
About Scotch, the Whisky Bar at The Balmoral Hotel…
Presenting Edinburgh’s largest collection of whisky available to the general public, Scotch at The Balmoral Hotel is a chic bar and lounge setting. Enjoy rare vintage drams dating back as far as 1940, accompanied by delicious complementing bar snacks.
With a 400-bottle-strong cellar offered to guests, a luxury stock of blends, malts and vintages are sourced from Speyside, Islay, Campbeltown, the Highlands and the Lowlands. This supreme collection is overseen by Scotch bar’s 3 resident whisky ambassadors, who are always on-hand to advise both novices and connoisseurs.
Scotch whisky bar in Edinburgh also offers a contemporary Scottish food menu, featuring dishes from The Balmoral’s executive chef, Jeff Bland. Knowledgeably-paired nibbles are served as standard with each whisky, with offerings including wild boar salami, and dark Swiss chocolate.
Set within the 5-star Balmoral Hotel, the Scotch bar area is swathed in chocolate-brown leather, mustard velvet and heavy tartan fabrics. Edinburgh Waverley Station is just 2 minutes’ walk away.