Jessica Vince, prevously digital editor at Grazia, has announced the launch of her new shoppable style website, Dressr.
The website, which will go live in early September, aims to solve Instagram’s most frequently asked question: ‘Where did she get that?’, offering a daily stream of covetable A-list looks and making them shoppable.
Dressr will feature everything from high-end to high-street, Hollywood stars to inspiring bloggers, making it a great way to discover must-have items, top trends and inspiring Instagrammers.
The site will support users on any budget with its exact matches, as well as affordable alternatives.