Tag Archives: growingupmilkinfo.com

THE ERA OF iPARENTING

Posted on by

New mums turn to the internet for parenting advice

 

New mums are more likely to log on than go to their own mums for parenting advice, according to a new report released today.

 

A resounding eight in 10 mums (80%) turn to Google, parenting forums or Facebook before asking their own mums for advice (44%), according to the research commissioned by Growingupmilkinfo.com, a new website for parents providing information about toddler growth and development.

 

Psychologist Doctor Richard Woolfson comments: “The internet continues to be a growing influence with popular forums likes Mumsnet and Netmums being a key advice resource for new mums, whilst a third of mums (33%) head to Google for parenting advice. This is good because it means parents have immediate access to valuable advice, exactly when they need it.

 

“Unfortunately, that also means the traditional source of parenting support – from grandma and grandpa – is less popular. This is partly due to the younger generations moving further away from where they grew up so parents and grandparents are less likely to live around the corner than they used to.”

 

The Online Generation

Mothers over the age of 35 were most likely (71%) to rely on the internet for support and advice. However, the social network savvy under 25s were the biggest Facebook users for parenting queries (15% versus 9% national average).

 

Dr Woolfson continues: “Thirty years ago your family probably would have lived in the next street but now they might live on the other side of the country or even the other side of the world. Yet I still tell new parents to ask granny and grandpa for their advice. You don’t have to take it but there’s no harm in listening.”

 

Our Regional Differences

  • Southampton mums are the most reliant on friends and family for advice with three in four (75%) relying on their expertise, compared to less than half in Newcastle (44%)
  • Welsh mums are the least dependent on forums, with less than a third (29% versus 38% national average) relying on this source, compared to almost half (47%) the mums in Plymouth
  • Mums in the capital are twice as likely to tap video sharing site YouTube for tips and advice (10% versus 5% national average) while the opposite could be said of mums in the Scottish capital with one in five Edinburgh mums going it alone, asking advice from no one
  • Facebook is heavily used by mums in Brighton with more than a fifth (21%) seeking advice from Facebook friends, higher than any other city in the UK

 

Nutritionist Amanda Ursell comments: “With nearly eight out of 10 parents unaware that toddlers have different nutritional needs to adults, it is clear more needs to be done to help parents understand what nutrition they need to fuel their toddlers’ amazing growth and development. The toddler years are often overlooked but, thanks to the internet, a greater level of information is more widely available from a variety of sources including other mums, a wider network of friends, experts, brands, Governments and researchers.”

 

‘New’ Wives Tales

But new mums shouldn’t be too hasty to dismiss the wise adages of past generations, as experts confirm some of the ‘old wives’ tales’ are grounded in real facts. Nutritionist Amanda Ursell explains the truth behind some popular old sayings:

 

  • An apple a day keeps the doctor away. According to Amanda Ursell, “apples are great because they give us both soluble and insoluble fibre, as well as some vitamin C and a host of super nutrients. Obviously though, toddlers need to get a balanced diet that combines all major food groups. Between the ages of one to three, toddlers undergo an extraordinary period of growth and development and their nutrition needs are at least double an adult’s, relative to their size.”

 

  • Grow big and strong, like Popeye, by eating your spinach. “Spinach is a rich source of iron but it also includes a substance which makes it hard for the body to absorb this essential nutrient. Toddlers need a lot of iron – four times the amount of an adult for their size – but this can be from a range of sources. Good sources of iron include red meat, dark green leafy vegetables, eggs and hummus. One easy way to give toddlers some of the key nutrients they need is to use fortified foods and drinks, such as Growing Up Milk.”

 

  • Carrots help you see in the dark. “This was really a piece of World War II propaganda and it isn’t actually true but it’s certainly true that carrots can be part of a healthy balanced diet. They provide one of your 5-a-day and are a good source of beta-carotene, which is converted in your body to vitamin A – an essential vitamin.”

 

  • Take cod liver oil for your joints. “Cod liver oil is rich in vitamin D, which is needed for the growth and development of bones. However, it isn’t recommended for children these days. Other sources of vitamin D that children can eat include fortified foods like breakfast cereals or Growing Up Milk, as well as foods like egg yolks or oily fish.”

 

Growing Up Milk is made from cows’ milk enriched with key nutrients that toddlers need like vitamins A, C and D, iron and calcium. Giving your Little One-der two 150ml beakers of Growing Up Milk each day is an easy way to help provide them with the extra nutrients they need, as part of a healthy balanced diet.

BRITISH TODDLERS AT RISK OF NOT GETTING ENOUGH VITAMIN D THIS WINTER

Posted on by

SHORTER WINTER days mean Britain’s toddlers risk not getting enough vitamin D, a vitamin needed for the growth and development of their bones, it is warned today by growingupmilkinfo.com.

A new survey reveals nearly eight out of 10 parents are not aware of toddlers’ specific nutritional needs and 74 per cent of British toddlers do not receive the vitamin supplements recommended by the UK Departments of Health for under-fives[1],[2]. Specifically, 9 out of 10 toddlers are failing to meet their recommended daily vitamin D reference nutrient intake3.

As the clocks go back and sunlight hours fall by up to half it becomes harder to get ‘The Sunshine Vitamin’ from sunlight alone. British children’s vitamin D-poor diets3 combined with low uptake of supplementation and a lack of knowledge amongst parents about their specific nutritional needs, mean toddlers could be missing out.

The research from growingupmilkinfo.com points towards the risk being highest in Edinburgh, Newcastle, Leeds and Sheffield, where vitamin supplement uptake is lowest[1], as is exposure to vitamin D-producing UVB sunlight. Toddlers of African-Caribbean and South Asian heritage are also at increased risk, as their skins’ increased melanin level means they are less able to produce vitamin D through exposure to sunlight4.

Shorter winter days

Vitamin D is made by the body on exposure to sunlight. In British wintertime, the number of daily sunshine hours drops by as much as half in some areas, especially in the north of the country, and the angle of the sun changes making it much more difficult for the body to make vitamin D.

Lack of knowledge for parents

Nearly eight out of 10 British parents are unaware that toddlers have specific nutritional needs and over half (54 per cent) say they never, rarely or occasionally consider a toddler’s specific nutritional requirements[1].

Nearly three-quarters of mums say they don’t give their toddler the vitamin supplements recommended by the UK Departments of Health. The Departments of Health recommend that ALL toddlers receive a daily supplement of vitamins A, C and D2.

Poor dietary uptake

The best source of vitamin D comes from UV light exposure. However in countries like the UK, where sunlight is limited, it is essential that toddlers also eat vitamin D rich foods. However, it can be hard to get toddlers to eat vitamin D rich foods – for example Government statistics show that the average consumption of oily fish is well below the recommendation5.

Simple steps parents can take to ensure toddlers are meeting their vitamin D needs include:

· Exposure to the summer (April-Oct) sun (without sunscreen) for 10 minutes a few times a week is enough for most people to produce vitamin D and store it for winter. However, some groups may not be able to get enough vitamin D exposure in this way. These groups include young children, those living north of Birmingham in the UK (due to the angle of the sun) and those of African-Caribbean and South Asian origin

· Take a daily children’s supplement of vitamins A, C and D

· Giving 2 x 150ml beakers of Growing Up Milk daily as part of a healthy balanced diet provides more than half a toddler’s daily recommended nutrient intake of vitamin D

· Include sources of vitamin D in the diet. Good sources include: fortified margarines and breakfast cereals, egg yolks, liver and oily fish

A Promising Taste for Adventure

Posted on by

Despite reporting the fussy and faddy eating you might expect from toddlers, the Toddler ‘Census’ commissioned by growingupmilkinfo.com, a website for parents seeking information about toddler nutrition, revealed today’s toddlers have some adventurous tastes. 30% of toddlers had tried olives, 30% had tried smoked salmon and over one in ten had tried sushi! Plus, 17% had tried granola and 5% had tried lobster!

Whilst some of these foods might be too high in salt for toddlers to eat everyday, an adventurous palate and wide range of tastes is to be encouraged says child nutritionist Amanda Ursell, who adds: “Even ‘everyday’ staple foods can take ten or more tries before toddlers will accept eating them.”

The ‘Census’ gives some fresh perspective on “the state of the toddler nation’s plates”, with eight out of ten parents questioned unaware that toddlers require different nutritional supplements to support this extraordinary period of growth and development. Six out of ten mums surveyed for the study said they were unaware of the UK Departments of Health recommendation that toddlers should receive a daily supplement containing vitamins A, C and D and responses showed 74% of toddlers are not given these extra vitamins

Visit growingupmilkinfo.com for more information and Q&A with experts, and to see a sweet animation of this period of extraordinary growth visit: http://www.youtube.com/watch?v=wx7gUu1-FX4